---
title: "Trend — christmas door mat outdoor - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/christmas-door-mat-outdoor/trend"
last_updated: "2026-08-10T04:27:51.315Z"
locale: en
meta:
  description: "Niche score 49/100 · $146K/yr market · 1.9M searches/yr · $20.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $146K/yr market · 1.9M searches/yr · $20.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — christmas door mat outdoor - Flapen"
---

# **christmas door mat outdoor**

**Skip it**

Soft demand (-67.7% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 0Conversion 5Competition 87Returns 52Price range 81Avg price 89Brand share 96Review moat 41Quality gap 50

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.54**

avg listing price — sweet spot $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****$7.07–$52.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,427.38**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$146K**

$146K/yr · 1.9M searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-67.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend