---
title: "Christmas Door Mat Outdoor — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/christmas-door-mat-outdoor"
last_updated: "2026-08-10T08:13:05.903Z"
locale: en
meta:
description: "Niche score 49/100 · $146K/yr market · 1.9M searches/yr · $20.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $146K/yr market · 1.9M searches/yr · $20.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Door Mat Outdoor — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas door mat outdoor**
**Skip it**
Soft demand (-67.7% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 0Conversion 5Competition 87Returns 52Price range 81Avg price 89Brand share 96Review moat 41Quality gap 50
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.54**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$7.07–$52.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,427.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$146K**
$146K/yr · 1.9M searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-67.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, christmas door mat outdoor is a $146K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas door mat outdoor market data**
- **Units sold / yr**
- **40K–50K**
- avg 100–250/product
- **Revenue / yr**
- **$822K–$1.0M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#14,340**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **29%**
- **Out of stock**
- **28.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**33%**
Top 20: 85%
**Top-5 click share**
**28%**
Top 20: 74%
**Open market**
**62%**
- Jenaai8% - KAF Home7% - AUSTAB7% - Mloabuc6% - Briarwood Lane5% - PIXFAIRY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -67.7% search growth over the last 90 days.
450K350KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 556.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/christmas-door-mat-outdoor/trend)
## **Top christmas door mat outdoor search terms**
- **christmas door mat**461K/yr+77.3%0.2% conv. - **christmas doormat**164K/yr+26.7%0.0% conv. - **christmas mat**152K/yr+14.9%0.3% conv. - **christmas outdoor rug**139K/yr+16.0%0.1% conv. - **christmas front door mat**107K/yr+28.0%0.1% conv. - **christmas outdoor mat**117K/yr+2.4%0.2% conv. - **christmas door mat outdoor**448K/yr-50.2%0.0% conv. - **winter door mat**41K/yr-83.1%0.4% conv. - **winter doormat**30K/yr-77.1%0.0% conv. - **holiday door mats**57K/yr-70.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/christmas-door-mat-outdoor/search-terms)
## **Top christmas door mat outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jenaai Christmas Coir Doormat Outdoor Welcome Door Mat 17 x29 Tis The Season Xmas Floor Mat Non Slip Heavy Duty for Xmas Indoor Outdoor Entrance Door Porch Front Decor**Jenaai**$22.59**4.2★11 rev](https://www.amazon.com/dp/B0FRRJ3K2H) [2**Briarwood Lane Gingerbread House Coir Doormat**Briarwood Lane**$24.64**4.7★33 rev](https://www.amazon.com/dp/B0D8221HLJ) [3**KAF Home New Coir Doormat with Heavy-Duty Weather Resistant Non-Slip PVC Backing | 17 by 30 Inches 0.6 Inch Pile Height | Perfect for Indoor and Outdoor Use (Snowflake)**KAF Home**$21.70**4.7★2,863 rev](https://www.amazon.com/dp/B07Z46KTH9) [4**Christmas Red and White Plaid Rug 27.5 x 43 Inches Hand-Woven Indoor/Outdoor Layered Cotton Blend Buffalo Plaid Rug Washable Front Door Mat Perfect for Porch Living Room Entryway**PIXFAIRY**$19.19**4.8★716 rev](https://www.amazon.com/dp/B0DDG3FGTR) [5**Folkulture Christmas Door Mat Outdoor Eco Friendly Christmas Door Mats for Front Door 28 X 16 Inch Welcome Matt or Doormat for Home Entrance Durable & Anti Slip Coir Door Mats (Gingerbread House)**Folkulture**$33.24**4.3★449 rev](https://www.amazon.com/dp/B0DBLNQTL7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday Vivid**Tangren**$52.61**49 rev6mo ago](https://www.amazon.com/dp/B0GGH7RTPG) [**Jenaai Christmas Coir Doormat Outdoor Welcome Door Mat 17 x29 Tis The Season Xmas Floor Mat Non Slip Heavy Duty for Xmas Indoor Outdoor Entrance Door Porch Front Decor**Jenaai**$22.59**11 rev9mo ago](https://www.amazon.com/dp/B0FRRJ3K2H) [**AUSTAB Merry Christmas Welcome Door Mat Christmas Tree Snowman Floor Mat Indoor Outdoor Entrance Bathroom Door Mat Non-Slip Washable Greeting Party Decorations 17 X 29 Inches**AUSTAB**$16.63**174 rev11mo ago](https://www.amazon.com/dp/B0FMD78PXD) [**Christmas Door Mat Combo Set - 100% Coco Coir Welcome Mat + 28 x 43 Inch Red and White Diagonal Plaid Rug Christmas New Year Holiday Collection Doormat for Front Porch Entryway Decorative**Homydecor**$32.37**169 rev11mo ago](https://www.amazon.com/dp/B0FM78LFV8) [**INOGIH Winter Xmas Welcome-Doormat Snowflake Pine Tree Artificial-Coir Door Mat with Backing Anti-Slip Holiday Home Decor 17x29 inch**INOGIH**$12.49**125 rev12mo ago](https://www.amazon.com/dp/B0FHW6F2CB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tangren 12Pcs Doormat Inserts Seasonal Entrance Doormats Interchangeable Welcome Doormats Welcome Mat Outdoor for Fall Christmas Front Door Outdoor Indoor 22in x 10in All Season and Holiday Vivid**Tangren**$52.61**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GGH7RTPG) [**INOGIH Winter Xmas Welcome-Doormat Snowflake Pine Tree Artificial-Coir Door Mat with Backing Anti-Slip Holiday Home Decor 17x29 inch**INOGIH**$12.49**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0FHW6F2CB) [**Jenaai Christmas Coir Doormat Outdoor Welcome Door Mat 17 x29 Tis The Season Xmas Floor Mat Non Slip Heavy Duty for Xmas Indoor Outdoor Entrance Door Porch Front Decor**Jenaai**$22.59**4.2★**▲ 935%**](https://www.amazon.com/dp/B0FRRJ3K2H) [**JarThenaAMCS Christmas Tree Door Mat 16.5 x 29 Inch Christmas Coir Doormat Green Xmas Tree Welcome Floor Mat Non-Slip Entrance Door Rugs for Indoor Outdoor Bathroom Decor**JarThenaAMCS**$23.57**4.4★**▲ 629%**](https://www.amazon.com/dp/B0DD6KNJHG) [**Ideasonna Red Merry Christmas Front Welcome Door Mat Indoor Outdoor Entrance Xmas Tree Holiday Door Mats Outside Entrance Christmas Porch Mat Doormat Outdoor Mats for Front Door 17x30**Ideasonna**$18.84**4.5★**▲ 478%**](https://www.amazon.com/dp/B0CG4PWP6N)
**~~View all trending →~~**
## **What buyers say about christmas door mat outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Nice quality mats”*
**Advertised Vs Actual Product**10%
*“Exactly what I expected”*
**Durability**6%
*“Very durable”*
**Value For Money**6%
*“Worth the money”*
**Size-Overall**6%
*“The fit is great”*
**Color**5%
*“Bright Colors”*
**Grip**5%
*“Great product love the grip”*
**Material Quality**4%
*“Material looks to be very durable”*
**Ease Of Cleaning**3%
*“Its easy to clean off”*
**Weather Proof**3%
*“GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed”*
### **What buyers complain about **
**Size-Overall**19%
*“Small and slides around”*
**Flatness**13%
*“It will not lay flat”*
**Thickness**12%
*“thinner than I expected”*
**Water Resistance**7%
*“Not rain resistant for me”*
**Durability**6%
*“Half shredded”*
**Smell**4%
*“The plastic ish smell does eventually go away”*
**Color**3%
*“Black rug turned green”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Value For Money**3%
*“With gas prices I lose money either way”*
**Thin**3%
*“Thin”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**6%
**Color**5%
**Smell**4%
**Material Quality**4%
**Thickness**3%
**Flatness**3%
**Quality-Overall**2%
**Thin**2%
**Functionality-Overall**1%
## **Common questions**
- **Is christmas door mat outdoor profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 42 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -67.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the christmas door mat outdoor niche?**
- 33 brands and 38 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in christmas door mat outdoor?**
- Top complaints mined from reviews: Size-Overall, Flatness, Thickness. The return rate is 2.9%.
- **When does demand for christmas door mat outdoor peak?**
- Demand peaks in Nov–Dec; the busiest month runs 556.1× the quietest.
- **What does it cost to enter the christmas door mat outdoor niche?**
- Listings span $7.07–$52.61; the average listing price is $20.54 (sweet spot $15–$100). The average incumbent carries 2,427 reviews — the moat a new listing must climb.
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