---
title: "Chicken Throne — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/chicken-throne"
last_updated: "2026-08-09T22:15:38.181Z"
locale: en
meta:
description: "Niche score 49/100 · $29K/yr market · 11K searches/yr · $26.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $29K/yr market · 11K searches/yr · $26.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Throne — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **chicken throne**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 50Conversion 87Competition 26Returns 82Price range 89Avg price 95Brand share 46Review moat 75Quality gap 25
**Avg price**
**Incredible****$26.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.08–$79.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****507.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+19.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$29K**
$29K/yr · 11K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, chicken throne is a $29K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken throne market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$27K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#796**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **89%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**17%**
- Quantfire29% - COOK'S CHOICE17% - Plutreas13% - BYLEEY10% - onlyfire9% - Koohere5% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/chicken-throne/trend)
## **Top chicken throne search terms**
- **chicken throne**5K/yr+16.0%7.8% conv. - **traeger chicken throne**3K/yr+49.9%6.7% conv. - **chicken thrones for smokers**2K/yr+52.8%7.7% conv. - **sitting chicken**784/yr-46.7%5.1% conv. - **sittin chicken**403/yr-31.0%15.0% conv. - **sitting chicken steamer**40/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/chicken-throne/search-terms)
## **Top chicken throne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quantfire Ceramic Chicken Roaster Rack Beer Can Chicken Holder Stand Vertical Poultry BBQ Cooking Accessories for Grill Oven or Smoker**Quantfire**$12.80**4.6★129 rev](https://www.amazon.com/dp/B09QGTWDT7) [2**Cooks Choice Sittin Chicken Ceramic Beer Can Roaster & Steamer - Reusable Vertical Chicken Roaster Stand for Grill Oven & Smoker - Flavor Infuser for Marinades Beer & Sauces - Summer BBQ Essential**COOK'S CHOICE**$19.36**4.6★908 rev](https://www.amazon.com/dp/B0028RXZ1E) [3**Plutreas Ceramic Chicken Roaster Rack Beer Can Chicken Stand Vertical Poultry Chicken Cooking BBQ Accessories (1 Pcs)**Plutreas**$13.10**4.8★99 rev](https://www.amazon.com/dp/B0BVLRJ95Z) [4**2 Pack Ceramic Beer Can Chicken Holder for Grill - Vertical Chicken Roaster for Even Browning & Crispy Skin Chicken Throne for Adding Extra Flavor & Moisture to Chicken Non-Stick Steamer Holder**BYLEEY**$27.86**4.6★229 rev](https://www.amazon.com/dp/B0BD72BRL3) [5**onlyfire Ceramic Beer Can Chicken Holder Ceramic Chicken Roaster Rack Vertical Poultry Chicken Cooking BBQ Accessories Great for Grill Oven or Smoker**onlyfire**$18.53**4.5★398 rev](https://www.amazon.com/dp/B08DQYFDRV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Acshio 2 Pack Ceramic Beer Can Chicken Holder Small White Vertical Chicken Poultry Stand Roaster Rack with 4 Steam Holes Reusable BBQ Cooking Accessories Turkey Steamer for Grill Oven**Acshio**$19.74**0 rev4mo ago](https://www.amazon.com/dp/B0GTM8J16T) [**Replacement for Traeger Porcelain Chicken Throne BAC357**NVUQCKWZ**$79.75**0 rev1y ago](https://www.amazon.com/dp/B0F896HC7Q) [**Upgraded Beer Can Chicken Holder for Grill Smoker Oven Vertical Chicken Roaster Stand with Handle Large Stainless Steel BBQ Barbecue Accessories Indoor Outdoor Grill Rack Vegetables Grilling Basket**UHEGDRR**$22.55**42 rev1y ago](https://www.amazon.com/dp/B0F7R5PPYS) [**Acshio Cast Iron Chicken Roaster Beer Can Chicken Holder Turkey Fryer with Roasting Pan Poultry Roaster Stand Barbecue Grilling Accessories Rack for Most Grills and Oven Thanksgiving**Acshio**$30.60**49 rev1y ago](https://www.amazon.com/dp/B0DNFMPH5N) [**Beer Can Chicken Holder for Grill Smoker & Oven - 13 Extra Tall Heavy-Duty BBQ Stand with 15.9 Wide Stable Base & Perforated Drip Pan - Easy-Lift Design - Whole Chicken & Turkey - Dishwasher Safe**GrillX**$37.30**106 rev2y ago](https://www.amazon.com/dp/B0CNGQ6B81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Acshio 2 Pack Ceramic Beer Can Chicken Holder Small White Vertical Chicken Poultry Stand Roaster Rack with 4 Steam Holes Reusable BBQ Cooking Accessories Turkey Steamer for Grill Oven**Acshio**$19.74**0.0★**▲ 400%**](https://www.amazon.com/dp/B0GTM8J16T) [**Tellshun Beer Can Chicken Holder 12 Inch Stainless Steel Grill BBQ Roaster Cooker Stand Vertical Grilling Accessories Rack for Vegetables Basket Large Size Round Pan**Tellshun**$25.48**4.4★**▲ 197%**](https://www.amazon.com/dp/B08R7PP1NX) [**Acshio Cast Iron Chicken Roaster Beer Can Chicken Holder Turkey Fryer with Roasting Pan Poultry Roaster Stand Barbecue Grilling Accessories Rack for Most Grills and Oven Thanksgiving**Acshio**$30.60**4.2★**▲ 188%**](https://www.amazon.com/dp/B0DNFMPH5N) [**Kamado Joe Ceramic Chicken Cooking Stand and Roaster Compatible with All Grills Including Classic Joe and Big Joe Kamado Grills Model KJ-CS**Kamado Joe**$24.87**4.7★**▲ 176%**](https://www.amazon.com/dp/B00HFGJEN6) [**Upgraded Beer Can Chicken Holder for Grill Smoker Oven Vertical Chicken Roaster Stand with Handle Large Stainless Steel BBQ Barbecue Accessories Indoor Outdoor Grill Rack Vegetables Grilling Basket**UHEGDRR**$22.55**4.9★**▲ 63%**](https://www.amazon.com/dp/B0F7R5PPYS)
**~~View all trending →~~**
## **What buyers say about chicken throne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Well made ans cooks well, like it should,”*
**Advertised Vs Actual Product**12%
*“Does its job”*
**Value For Money**10%
*“Works very well decent price point”*
**Strength**9%
*“Sturdy and keeps chicken in place”*
**Ease Of Cleaning**7%
*“it comes out totally clean”*
**Ease Of Use**7%
*“Easy to use”*
**Size-Overall**6%
*“Nice large size”*
**Gifting Purpose**4%
*“Great Christmas Gift Idea”*
**Cooking Experience**4%
*“Great chicken”*
**Moist/Dry**3%
*“I put a half a beer and spices in it, and my chicken was moist and delicious”*
### **What buyers complain about **
**Ease Of Cleaning**18%
*“dont understand reviews saying its easy to clean”*
**Product Condition**13%
*“Did we receive a used product”*
**Size-Overall**12%
*“Sent back not fit”*
**Ease Of Use**10%
*“Nope, way to difficult to use, very small and the chicken, even small ones are hard to get them to balance”*
**Quality-Overall**7%
*“Bad quality”*
**Durability**7%
*“I finally broke down”*
**Heating**2%
*“crusts it so bad it has to be soaked in hot water overnight to remove”*
**Grilling**2%
*“This is very hard to clean after using on the grill”*
**Value For Money**2%
*“Was worried as cheap as it was that it would be cheap”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**11%
**Functionality-Overall**9%
**Quality-Overall**4%
**Value For Money**3%
**Design-Overall**3%
**Product Condition**3%
**Ease Of Cleaning**3%
**Weight Heavy**3%
## **Common questions**
- **Is chicken throne profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the chicken throne niche?**
- 13 brands and 23 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in chicken throne?**
- Top complaints mined from reviews: Ease Of Cleaning, Product Condition, Size-Overall. The return rate is 1.7%.
- **When does demand for chicken throne peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the chicken throne niche?**
- Listings span $10.08–$79.75; the average listing price is $26.64 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.
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