---
title: "Chicken Feed — $2.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/chicken-feed"
last_updated: "2026-08-10T01:59:22.041Z"
locale: en
meta:
description: "Niche score 71/100 · $2.7M/yr market · 1.1M searches/yr · $29.04 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $2.7M/yr market · 1.1M searches/yr · $29.04 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Chicken Feed — $2.7M/yr Amazon US Niche (2026) - Flapen"
---
# **chicken feed**
**Launch it**
A $2.7M/yr market growing +29.3% this quarter with returns at 0.0% — clears our launch bar.
Market size 96Growth 56Conversion 80Competition 80Returns 100Price range 86Avg price 95Brand share 40Review moat 48Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.7M**
$2.7M/yr · 1.1M searches
**Avg price**
**Incredible****$29.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.02–$84.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Growth**
**Good****+29.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,669.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, chicken feed is a $2.7M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 81% of demand. Verdict: Launch it — 71/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken feed market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$2.3M–$2.9M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **72%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 77%
**Open market**
**15%**
- Manna Pro47% - Purina18% - New Country Organics7% - Wholesome Harvest5% - Love My Girls4% - Buff Clucks4% - Open — no brand owns it (11 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.3% search growth over the last 90 days.
30K20KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/chicken-feed/trend)
## **Top chicken feed search terms**
- **chicken feed**571K/yr+33.6%7.2% conv. - **chicken food**221K/yr+42.4%9.2% conv. - **chicken food for laying hens**55K/yr+13.6%9.4% conv. - **organic chicken feed**36K/yr+31.2%4.2% conv. - **chicken layer feed**37K/yr+2.1%6.0% conv. - **chicken feed 50 lb bag**29K/yr-20.4%2.2% conv. - **comida para gallinas ponedoras**18K/yr+30.2%2.4% conv. - **comida para gallinas**19K/yr+13.0%2.2% conv. - **chicken food 50 lb bag**17K/yr-23.3%2.5% conv. - **purina chicken feed**10K/yr+88.4%4.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/chicken-feed/search-terms)
## **Top chicken feed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$80K6%$161K9%$241K12%$321K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs**Manna Pro**$13.75**4.5★3,206 rev](https://www.amazon.com/dp/B01N4KD9MY) [2**Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs**Purina**$46.03**4.6★527 rev](https://www.amazon.com/dp/B0186LDJM0) [3**Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag**Manna Pro**$14.94**4.7★4,962 rev](https://www.amazon.com/dp/B01MRZIEHC) [4**Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag**Manna Pro**$6.96**4.7★7,564 rev](https://www.amazon.com/dp/B007TA5Y00) [5**Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb**Manna Pro**$43.71**4.5★3,206 rev](https://www.amazon.com/dp/B092GGMGH9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Purina Layena Crumbles Chicken Food 10 Pound Bag**Purina**$21.07**50 rev12mo ago](https://www.amazon.com/dp/B0FHBS5C81) [**Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb**Wholesome Harvest**$29.96**123 rev1y ago](https://www.amazon.com/dp/B0DQYPY8VJ) [**Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms**Love My Girls**$12.09**376 rev1y ago](https://www.amazon.com/dp/B0DD4F3MWY) [**Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)**Buff Clucks**$29.34**1,141 rev2y ago](https://www.amazon.com/dp/B0D76YHLYH) [**New Country Organics I Pastured Perfect Layer Feed for Laying Hens | Corn-Free and Soy-Free | 17% Protein | Certified Organic and Non-GMO | 40 lbs**New Country Organics**$69.42**95 rev3y ago](https://www.amazon.com/dp/B0BSHKRVC9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag**Manna Pro**$6.96**4.7★**▲ 73%**](https://www.amazon.com/dp/B007TA5Y00) [**Mile Four Organic Chicken Feed Layer Whole Grain Non-GMO USA Grown 16% Protein Corn-Free Soy-Free Non-Medicated Feed for Chickens 2 lb Sample**Mile Four**$19.95**4.2★**▲ 52%**](https://www.amazon.com/dp/B083P5DFRN) [**Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)**Buff Clucks**$29.34**4.7★**▲ 50%**](https://www.amazon.com/dp/B0D76YHLYH) [**Manna Pro Chick Starter Feed Non-Medicated Chicken Feed with Vitamins & Minerals Complete Nutrition for Baby Chicks 5 lb Bag**Manna Pro**$7.44**4.7★**▲ 39%**](https://www.amazon.com/dp/B003AEXOEW) [**Purina Layena Pellets Chicken Feed for Laying Hens 50 lbs**Purina**$45.65**4.6★**▲ 33%**](https://www.amazon.com/dp/B01MDSRO1B)
**~~View all trending →~~**
## **What buyers say about chicken feed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good variety”*
**Value For Money**21%
*“Cost effective”*
**Pet Friendly**11%
*“My chickens love this”*
**Taste-Overall**11%
*“Perfect snack”*
**Smell**5%
*“Fresh smell”*
**Advertised Vs Actual Product**3%
*“Exactly what I needed”*
**Freshness**3%
*“Always fresh”*
**Size-Overall**2%
*“good size i think”*
**Ingredients-Overall**2%
*“Awesome ingredients”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**21%
*“Too expensive”*
**Size-Overall**13%
*“Bag is small”*
**Quality-Overall**7%
*“Returning for such poor quality”*
**Contamination**5%
*“Worms in bag”*
**Smell**5%
*“It doesnt smell good at all”*
**Ease Of Chewing/Swallowing**4%
*“How horrible would it be to have a quail swallow that”*
**Advertised Vs Actual Product**3%
*“Deceptive advertising - beware of this product”*
**Ingredients-Overall**3%
*“There have been all sorts of foreign materials in this box including pieces of broken GLASS”*
**Natural Resource Wastage**3%
*“leading to a regrettable expenditure on my part”*
**Stale/Rotten/Spoiled**2%
*“Too Dusty and birds avoided it”*
### **Top return reasons **
**Value For Money**31%
**Size-Overall**20%
**Leak-Proof**11%
**Smell**10%
**Advertised Vs Actual Product**9%
**Quality-Overall**7%
**Compatibility-Overall**2%
**Stale/Rotten/Spoiled**2%
**Ingredients-Overall**2%
**Certifications**2%
## **Common questions**
- **Is chicken feed profitable to sell on Amazon United States?**
- The niche generates $2.7M/yr across 47 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Launch it (71/100).
- **How competitive is the chicken feed niche?**
- 17 brands and 40 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in chicken feed?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for chicken feed peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the chicken feed niche?**
- Listings span $6.02–$84.96; the average listing price is $29.04 (sweet spot $15–$100). The average incumbent carries 1,670 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)