---
title: "Chicken Crumbles — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/chicken-crumbles"
last_updated: "2026-08-09T19:55:29.779Z"
locale: en
meta:
description: "Niche score 49/100 · $53K/yr market · 29K searches/yr · $21.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $53K/yr market · 29K searches/yr · $21.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Crumbles — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **chicken crumbles**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 53Conversion 80Competition 42Returns 100Price range 79Avg price 92Brand share 6Review moat 48Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.79–$50.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,661.35**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$53K**
$53K/yr · 29K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chicken crumbles is a $53K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken crumbles market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**554**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**1%**
- Manna Pro57% - Purina22% - Amylu15% - Scratch and Peck Feeds2% - Abbot's2% - CountryMax1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — +25.5% search growth over the last 90 days.
700500Apr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/chicken-crumbles/trend)
## **Top chicken crumbles search terms**
- **chicken crumbles**11K/yr+7.0%9.0% conv. - **chicken crumble**4K/yr+62.7%8.6% conv. - **chicken crumbles for laying hens**5K/yr+22.7%9.2% conv. - **chicken feed crumbles**5K/yr+64.5%6.3% conv. - **layer crumbles chicken feed**4K/yr+25.2%7.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/chicken-crumbles/search-terms)
## **Top chicken crumbles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs**Manna Pro**$13.75**4.5★3,206 rev](https://www.amazon.com/dp/B01N4KD9MY) [2**Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag**Manna Pro**$15.50**4.6★785 rev](https://www.amazon.com/dp/B01N0SZ5UJ) [3**Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb**Manna Pro**$43.71**4.5★3,206 rev](https://www.amazon.com/dp/B092GGMGH9) [4**Amylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz**Amylu**$5.82**4.1★84 rev](https://www.amazon.com/dp/B0FHBN7KLF) [5**Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs**Purina**$46.03**4.6★527 rev](https://www.amazon.com/dp/B0186LDJM0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz**Amylu**$5.82**84 rev12mo ago](https://www.amazon.com/dp/B0FHBN7KLF) [**Amylu Foods Italian Style Chicken Crumbles Natural Ingredients 14g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz**Amylu**$5.79**103 rev12mo ago](https://www.amazon.com/dp/B0FHBM3QM9) [**Purina Layena Crumbles Chicken Food 10 Pound Bag**Purina**$21.07**50 rev12mo ago](https://www.amazon.com/dp/B0FHBS5C81) [**Amylu Foods Roasted Garlic Chicken Meatballs Natural Ingredients 15g of Protein Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 10 oz**Amylu**$5.94**1,055 rev2y ago](https://www.amazon.com/dp/B0CCPRMMYG) [**Scratch and Peck Feeds Whole Grain Layer Crumbles Chicken and Duck Feed - 25 lbs Bag - Corn-Free and Soy-Free - 16% Protein Certified Organic and Non-GMO Project Verified Chicken Food**Scratch and Peck Feeds**$44.77**112 rev4y ago](https://www.amazon.com/dp/B09QZ2NW52)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mile Four Organic Chicken Feed Starter Chick Mash Non-GMO USA Grown 21% Protein Corn-Free Soy-Free Non-Medicated Chick Feed 2 lb Sample**Mile Four**$20.08**4.6★**▲ 210%**](https://www.amazon.com/dp/B09HCTMMTF) [**Purina Start & Grow | Nutritionally Complete Medicated Chick Feed Crumbles | 25 Pound (25 lb.) Bag**Purina**$37.72**4.7★**▲ 150%**](https://www.amazon.com/dp/B01H41XXUG) [**Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag**Manna Pro**$6.96**4.7★**▲ 54%**](https://www.amazon.com/dp/B007TA5Y00) [**Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb**Manna Pro**$43.71**4.5★**▲ 29%**](https://www.amazon.com/dp/B092GGMGH9) [**Purina Start and Grow | Non-Medicated Chick Feed Crumbles | Nutritionally Complete - 5 Pound (5 lb) Bag**Purina**$16.77**4.7★**▲ 27%**](https://www.amazon.com/dp/B077XXF2W6)
**~~View all trending →~~**
## **What buyers say about chicken crumbles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Taste good, easy to make”*
**Quality-Overall**16%
*“Overall, this feed seems very high quality and has worked great for my chicks so far”*
**Value For Money**8%
*“Cost effective”*
**Flavor**7%
*“Flavorful”*
**Pet Friendly**5%
*“Chicks love it”*
**Ease Of Use**4%
*“Easy to use”*
**Cooking Instructions**4%
*“Great flavor and quick to cook”*
**Advertised Vs Actual Product**4%
*“exactly as described”*
**Ingredients-Overall**3%
*“Good clean ingredients”*
**Vegan/Organic**2%
*“Healthy vegan”*
### **What buyers complain about **
**Size-Overall**18%
*“Small bag”*
**Value For Money**16%
*“over-priced”*
**Taste-Overall**6%
*“Really did not taste good”*
**Contamination**5%
*“Had bugs in the bag”*
**Quality-Overall**5%
*“Poor quality, poor customer service, inedible food, dont waste time or money on this”*
**Advertised Vs Actual Product**4%
*“False Misleading Advertising”*
**Salt Content**4%
*“These chicken crumbles are high in salt”*
**Smell**3%
*“It had a smell”*
**Texture/Consistency-Overall**2%
*“Very strange texture”*
**Ingredients-Overall**2%
*“no ingredients listed”*
### **Top return reasons **
**Value For Money**37%
**Size-Overall**17%
**Leak-Proof**14%
**Advertised Vs Actual Product**14%
**Quality-Overall**6%
**Smell**4%
**Ingredients-Overall**3%
**Stale/Rotten/Spoiled**3%
**Moist/Dry**1%
## **Common questions**
- **Is chicken crumbles profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the chicken crumbles niche?**
- 7 brands and 554 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in chicken crumbles?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the chicken crumbles niche?**
- Listings span $5.79–$50.75; the average listing price is $21.90 (sweet spot $15–$100). The average incumbent carries 1,661 reviews — the moat a new listing must climb.
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