---
title: "Checkered Outdoor Rug — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/checkered-outdoor-rug"
last_updated: "2026-08-10T15:25:56.885Z"
locale: en
meta:
description: "Niche score 51/100 · $151K/yr market · 682K searches/yr · $21.33 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $151K/yr market · 682K searches/yr · $21.33 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Checkered Outdoor Rug — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **checkered outdoor rug**
**Worth a look**
Shows a sweet-spot price point ($21.33 avg), but weak search conversion (1.0%) keeps it on the watch list.
Market size 32Growth 40Conversion 13Competition 80Returns 39Price range 89Avg price 91Brand share 84Review moat 45Quality gap 38
**Avg price**
**Great****$21.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.78–$51.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Okay****2,023.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$151K**
$151K/yr · 682K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, checkered outdoor rug is a $151K/yr Amazon United States market (682K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **checkered outdoor rug market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$128K–$171K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#753**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**51%**
Top 20: 89%
**Top-5 click share**
**35%**
Top 20: 72%
**Open market**
**46%**
- BUAGETUP22% - KILOCOCO8% - KIhipIoe8% - Sungea6% - Othilic6% - Lahome3%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +11.7% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 16.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/checkered-outdoor-rug/trend)
## **Top checkered outdoor rug search terms**
- **layering rug for front porch**96K/yr-22.9%0.5% conv. - **outdoor layering rug**67K/yr-3.5%0.4% conv. - **checkered outdoor rug**61K/yr+58.2%0.4% conv. - **2x3 outdoor rug**40K/yr+87.7%0.3% conv. - **layered door mats outdoor**56K/yr+2.0%0.6% conv. - **front porch rugs for layering**36K/yr+9.1%0.6% conv. - **outdoor rug front door**38K/yr+24.0%0.5% conv. - **layering rug**42K/yr-24.5%0.4% conv. - **porch rug for under door mat**14K/yr+81.7%0.9% conv. - **outdoor rug 2x3**21K/yr+72.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/checkered-outdoor-rug/search-terms)
## **Top checkered outdoor rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black and White Striped Outdoor Rug 24 x 51Farmhouse Front Porch Rug Hand-Woven Machine Washable Layered Door Mats for Entryway/Bedroom/Patio/Porch Decor**BUAGETUP**$18.44**4.7★2,273 rev](https://www.amazon.com/dp/B09W31DP43) [2**KILOCOCO Beige Striped Rug 2.3x3.6 Indoor Outdoor Rugs Front Door Mat Hand Woven Cotton Washable Striped Layered Doormats for Front Porch/Kitchen/Farmhouse/Entryway/Patio**KILOCOCO**$19.10**4.7★4,382 rev](https://www.amazon.com/dp/B0CJY5WFNV) [3**Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor**Othilic**$30.49**4.3★564 rev](https://www.amazon.com/dp/B0F3Y27VKB) [4**Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance**Sungea**$19.66**4.5★667 rev](https://www.amazon.com/dp/B0CRJP7KPZ) [5**Layered Doormat 24x35 Green and White Buffalo Plaid Porch Mat Cotton Woven Washable Carpet for Layered Doormat Hello/Welcome Door Mat Kitchen Farmhouse Entryway**BUAGETUP**$14.93**4.7★1,072 rev](https://www.amazon.com/dp/B0DPS7ZG36)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Green and White Layered Door Mats 2x3ft Striped Outdoor Rug Cotton Woven Washable Farmhouse Small Area Rug for Entryway/Porch Decor/Kitchen/Home Entrance**KIhipIoe**$13.13**186 rev6mo ago](https://www.amazon.com/dp/B0GGP6QVQG) [**HEBE Checkered Outdoor Rug Waterproof 5x8 Reversible Plastic Straw Rug RV Camping Rug Indoor Outdoor Patio Mat Clearance Outside Carpet for Porch Deck Camper Balcony Backyard Picnic**HEBE**$25.68**1,157 rev9mo ago](https://www.amazon.com/dp/B0FSD81YRP) [**SofterCharm Area Rug 24 x 37 Black and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Home Decor Bedroom Doormat Balcony Porch Patio**SofterCharm**$13.58**247 rev10mo ago](https://www.amazon.com/dp/B0FGJF6CXR) [**LORWER Scalloped Easy Jute 3x5 Outdoor Rug Washable Rugs for Entryway Black Front Door Mat Farmhouse Neutral Non Slip Indoor Carpet for Patio Living Room Backyard**LORWER**$39.81**446 rev1y ago](https://www.amazon.com/dp/B0FC6BQ8QY) [**Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor**Othilic**$30.49**564 rev1y ago](https://www.amazon.com/dp/B0F3Y27VKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Green and White Layered Door Mats 2x3ft Striped Outdoor Rug Cotton Woven Washable Farmhouse Small Area Rug for Entryway/Porch Decor/Kitchen/Home Entrance**KIhipIoe**$13.13**4.7★**▲ 115%**](https://www.amazon.com/dp/B0GGP6QVQG) [**HEBE Checkered Outdoor Rug Waterproof 5x8 Reversible Plastic Straw Rug RV Camping Rug Indoor Outdoor Patio Mat Clearance Outside Carpet for Porch Deck Camper Balcony Backyard Picnic**HEBE**$25.68**4.5★**▲ 102%**](https://www.amazon.com/dp/B0FSD81YRP) [**Layered Doormat 24x35 Green and White Buffalo Plaid Porch Mat Cotton Woven Washable Carpet for Layered Doormat Hello/Welcome Door Mat Kitchen Farmhouse Entryway**BUAGETUP**$14.93**4.7★**▲ 90%**](https://www.amazon.com/dp/B0DPS7ZG36) [**Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor**Othilic**$30.49**4.3★**▲ 85%**](https://www.amazon.com/dp/B0F3Y27VKB) [**Buffalo Plaid Outdoor Rug 24x51Green and White Checkered Front Porch Rug Cotton Woven Washable Door Mat Outdoor for Layered Hello Welcome Door Mat Farmhouse Entryway**BUAGETUP**$17.41**4.7★**▲ 75%**](https://www.amazon.com/dp/B0DPS5G3CX)
**~~View all trending →~~**
## **What buyers say about checkered outdoor rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Quality Mat”*
**Size-Overall**10%
*“True to size”*
**Advertised Vs Actual Product**10%
*“Just as described”*
**Color**8%
*“Color is good”*
**Value For Money**7%
*“Good buy”*
**Durability**7%
*“The material is durable”*
**Ease Of Cleaning**5%
*“Good cleaning”*
**Design-Overall**5%
*“Very nice design”*
**Upholstery/Fabric Quality**3%
*“fabric seems sturdy”*
**Grip**2%
*“It does not slip”*
### **What buyers complain about **
**Size-Overall**21%
*“the size is not right on the sizing they have on them”*
**Thickness**11%
*“Not very thick”*
**Color**8%
*“Color is off/ darker”*
**Quality-Overall**7%
*“Low quality”*
**Value For Money**5%
*“Im not completely convinced its worth the cost”*
**Advertised Vs Actual Product**4%
*“Not what is advertised to be”*
**Suitable For Outdoor**4%
*“Not an outdoor rug”*
**Flatness**3%
*“immediately thought it would not stay down flat”*
**Durability**2%
*“fell apart”*
**Thin**2%
*“Thin”*
### **Top return reasons **
**Size-Overall**56%
**Color**13%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Quality-Overall**4%
**Thin**3%
**Thickness**2%
**Functionality-Overall**1%
**Strength**1%
**Weight Light**1%
## **Common questions**
- **Is checkered outdoor rug profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the checkered outdoor rug niche?**
- 30 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in checkered outdoor rug?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.9%.
- **When does demand for checkered outdoor rug peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 16.2× the quietest.
- **What does it cost to enter the checkered outdoor rug niche?**
- Listings span $11.78–$51.61; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.
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