---
title: "Catmint — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/catmint"
last_updated: "2026-08-09T17:20:09.172Z"
locale: en
meta:
description: "Niche score 47/100 · $42K/yr market · 72K searches/yr · $9.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $42K/yr market · 72K searches/yr · $9.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Catmint — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **catmint**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 78Conversion 70Competition 17Returns 99Price range 39Avg price 27Brand share 8Review moat 25Quality gap 92
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+67.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.49–$21.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,369.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$42K**
$42K/yr · 72K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, catmint is a $42K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **catmint market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$55K–$74K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#762**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Seed Needs62% - Outsidepride16% - HOME GROWN8% - Clovers Garden7% - BULBORIUM5% - SVI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +67.6% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/catmint/trend)
## **Top catmint search terms**
- **catmint seeds**23K/yr+70.9%7.3% conv. - **catmint**19K/yr+128.9%3.7% conv. - **cat mint**11K/yr+72.7%3.7% conv. - **cat mint seeds**9K/yr+65.5%8.8% conv. - **catmint seeds perennial**7K/yr-14.1%5.7% conv. - **nepeta seeds**3K/yr+23.4%4.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/catmint/search-terms)
## **Top catmint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$13K45%$19K60%$25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seed Needs Catmint Seeds to Plant Heirloom Non-GMO Herbs 1 Pack**Seed Needs**$4.49**4.1★1,133 rev](https://www.amazon.com/dp/B0B2Z3GLNX) [2**Seed Needs Catmint Seeds to Plant Non-GMO & Heirloom Nepeta Herbs XL Pack**Seed Needs**$9.97**4.6★223 rev](https://www.amazon.com/dp/B0GQK7KPBW) [3**Outsidepride Nepeta Mussinii Catmint Seeds - 1000 Seeds Perennial Heat & Drought Tolerant Flower Seeds for Planting Fragrant Blue Blooms Alternative Fresh Catnip for Cats and Attracts Pollinators**Outsidepride**$7.48**3.7★829 rev](https://www.amazon.com/dp/B004HQ3PKK) [4**HOME GROWN Non GMO Catnip Seeds (Bulk Pack) Heirloom Herb 2 116 Seeds - Indoor or Outdoor Seed - High-Germination Cat Nip - Cat Safe Plants (Nepeta cataria)**HOME GROWN**$6.74**4.2★33,625 rev](https://www.amazon.com/dp/B0DF8PYLGM) [5**Seed Needs Catmint Seeds to Plant Heirloom Non-GMO Herbs 2 Packs**Seed Needs**$8.03**4.1★1,133 rev](https://www.amazon.com/dp/B004GGGBXO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seed Needs Catmint Seeds to Plant Non-GMO & Heirloom Nepeta Herbs XL Pack**Seed Needs**$9.97**223 rev4mo ago](https://www.amazon.com/dp/B0GQK7KPBW) [**SVI 2500 Catnip Seeds (Nepeta cataria) Catmint Best Catnip for Cats Seed Packets Heirloom Cat Nip Herb Seeds Outdoor & Indoor Herb Garden Containers Herbs Beds**SVI**$6.44**1,472 rev5mo ago](https://www.amazon.com/dp/B0GLPMXPP3) [**200PCS Catmint Lavender Blue Heirloom Perennial Non-GMO Seeds**BULBORIUM**$8.04**6 rev1y ago](https://www.amazon.com/dp/B0F2YRD7GZ) [**HOME GROWN Non GMO Catnip Seeds (Bulk Pack) Heirloom Herb 2 116 Seeds - Indoor or Outdoor Seed - High-Germination Cat Nip - Cat Safe Plants (Nepeta cataria)**HOME GROWN**$6.74**33,625 rev1y ago](https://www.amazon.com/dp/B0DF8PYLGM) [**Clovers Garden Catmint (Nepeta) Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots Natural Mosquito Plant - Hardy Flowering Perennial Herb Pollinator Favorite**Clovers Garden**$21.61**75 rev3y ago](https://www.amazon.com/dp/B0C6GX1Y7M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seed Needs Catmint Seeds to Plant Non-GMO & Heirloom Nepeta Herbs XL Pack**Seed Needs**$9.97**4.6★**▲ 102%**](https://www.amazon.com/dp/B0GQK7KPBW) [**SVI 2500 Catnip Seeds (Nepeta cataria) Catmint Best Catnip for Cats Seed Packets Heirloom Cat Nip Herb Seeds Outdoor & Indoor Herb Garden Containers Herbs Beds**SVI**$6.44**4.1★**▲ 98%**](https://www.amazon.com/dp/B0GLPMXPP3) [**Clovers Garden Catmint (Nepeta) Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots Natural Mosquito Plant - Hardy Flowering Perennial Herb Pollinator Favorite**Clovers Garden**$21.61**4.3★**▲ 61%**](https://www.amazon.com/dp/B0C6GX1Y7M) [**HOME GROWN Non GMO Catnip Seeds (Bulk Pack) Heirloom Herb 2 116 Seeds - Indoor or Outdoor Seed - High-Germination Cat Nip - Cat Safe Plants (Nepeta cataria)**HOME GROWN**$6.74**4.2★**▲ 23%**](https://www.amazon.com/dp/B0DF8PYLGM) [**Seed Needs Catmint Seeds to Plant Heirloom Non-GMO Herbs 1 Pack**Seed Needs**$4.49**4.1★**▼ 14%**](https://www.amazon.com/dp/B0B2Z3GLNX)
**~~View all trending →~~**
## **What buyers say about catmint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**34%
*“Great Seed Quantity and Healthy Germination”*
**Quality-Overall**13%
*“Good quality plants”*
**Ease Of Use**12%
*“Easy”*
**Value For Money**11%
*“I love how the price is right”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Suitable For Indoor**4%
*“Catmint is great because you can grow it indoors or outside”*
**Smell**3%
*“It has a wonderful smell”*
**Color**3%
*“Very pretty”*
**Instructions/User Manual/Troubleshooting**2%
*“it has simple graphics”*
**Sun Shade/Wind Shield**1%
*“Good soil, plenty of sun, adequate moisture”*
### **What buyers complain about **
**Plant Growth**67%
*“Didn't grow”*
**Functionality-Overall**6%
*“Didn't do well”*
**Value For Money**4%
*“Over priced”*
**Quality-Overall**3%
*“until they sprout i will not know the quality”*
**Instructions/User Manual/Troubleshooting**3%
*“So the seeds failed due to poor instructions”*
**Advertised Vs Actual Product**3%
*“No show”*
**Durability**3%
*“less than half sprouted”*
**Hard Feel**3%
*“No hard pass nothing grew”*
**Size-Overall**2%
*“It's may seem a small thing”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Plant Growth**24%
**Value For Money**21%
**Size-Overall**20%
**Functionality-Overall**4%
**Quality-Overall**2%
**Water Resistance**1%
**Ease Of Use**1%
## **Common questions**
- **Is catmint profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +67.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the catmint niche?**
- 6 brands and 6 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in catmint?**
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for catmint peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.5× the quietest.
- **What does it cost to enter the catmint niche?**
- Listings span $4.49–$21.61; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 4,369 reviews — the moat a new listing must climb.
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