---
title: "Cat Doormat — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/cat-doormat"
last_updated: "2026-08-09T22:16:48.626Z"
locale: en
meta:
description: "Niche score 58/100 · $115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Doormat — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **cat doormat**
**Worth a look**
Shows a sweet-spot price point ($21.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 34Conversion 30Competition 81Returns 91Price range 86Avg price 92Brand share 79Review moat 77Quality gap 38
**Avg price**
**Great****$21.79**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.66–$39.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****458.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$115K**
$115K/yr · 220K searches
According to Flapen's Amazon United States niche tracking, cat doormat is a $115K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat doormat market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$109K–$131K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#10,098**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**43 **—flat
**Sellers**
**54**
**Top-5 brand share**
**56%**
Top 20: 87%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**39%**
- MAINEVENT20% - UINI11% - XLDLIOO11% - AMARU DOOR MATS10% - MR FANTASY5% - Artoid Mode5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/cat-doormat/trend)
## **Top cat doormat search terms**
- **cat door mat**41K/yr+10.0%1.8% conv. - **cat welcome mat**35K/yr+21.3%1.8% conv. - **cat doormat**34K/yr+7.5%1.3% conv. - **cat door mat outside entrance**14K/yr-19.9%1.8% conv. - **cat welcome mat outdoor**11K/yr+8.5%2.2% conv. - **welcome mat cat**12K/yr+7.6%2.3% conv. - **cat door mats**14K/yr+1.0%1.4% conv. - **door mat cat**10K/yr+0.0%2.0% conv. - **cat front door mat**7K/yr+1.4%2.3% conv. - **cat doormat outdoor**7K/yr+10.9%1.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/cat-doormat/search-terms)
## **Top cat doormat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Meowdy Doormat 30x17 Inch Black Cat Welcome Mat Coir Cat-lover Gift Rug**MAINEVENT**$25.97**4.9★384 rev](https://www.amazon.com/dp/B0DKS1WZPM) [2**Welcome Peasants Black Cat Doormat Outdoor 30x17 Inch Funny Welcome Mat**MAINEVENT**$25.43**4.8★915 rev](https://www.amazon.com/dp/B0BVL7CY2Z) [3**XLDLIOO Black Cat Door Mat Cat Welcome mat Cute Funny Welcome Front Door Mat Indoor Entrance Rustic Artificial Coir Doormat Rugs for Cats Lovers Owners Porch Entry Patio Kitchen Decor 30x17in**XLDLIOO**$24.41**4.5★118 rev](https://www.amazon.com/dp/B0DRPDN98W) [4**UINI Door Mat Outdoor Indoor Welcome Mats Cute Cat Front Doormat Non Slip Durable Entrance Rugs for Front Door Inside Outside Entry Porch Resist Dirt 17 x 30 Easy to Clean**UINI**$16.86**4.5★838 rev](https://www.amazon.com/dp/B0B5N7N4K1) [5**MR FANTASY Cat Door Welcome Mat - Outdoor Entrance Durable Doormat for Indoors & Outdoors High Traffic Areas 17x29**MR FANTASY**$19.04**4.6★2,683 rev](https://www.amazon.com/dp/B07QL7BWCH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unirea 2x3 Small Black Washable Cat Area Rug Door Mat Indoor Entrance Rug Non Slip Thin Area Rugs Soft Animal Entryway Rug for Kitchen Bathroom Bedroom Laundry Room Low Pile Carpet**Unirea**$18.20**117 rev4mo ago](https://www.amazon.com/dp/B0GBTZ5M3H) [**Gifeas Front Door Mat for Entrance 17x30 Hello Black Cat Welcome Mats with Heavy Duty Backing for Outdoor Indoor Faux Coco Coir Doormat for Outside Porch Garage Farmhouse Home Funny Decor**Gifeas**$11.66**10 rev6mo ago](https://www.amazon.com/dp/B0GF82XNSZ) [**Fttoyoly Funny Black Cat Door Mat Meowdy Welcome Mat for Front Door Indoor Outdoor Doormats with Non-Slip Backing Western Cowboy Porch Decor 17 x 29.5 Cat Gift**Fttoyoly**$19.78**46 rev7mo ago](https://www.amazon.com/dp/B0FX3JHTWX) [**All Guests Must Be Approved by the Cat Doormat 30x17 Inch Cat Welcome Mat**MAINEVENT**$25.01**427 rev8mo ago](https://www.amazon.com/dp/B0FX8BHJGY) [**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Cats 17 x 29 in**AMARU DOOR MATS**$25.91**467 rev9mo ago](https://www.amazon.com/dp/B0FRZCV4ZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unirea 2x3 Small Black Washable Cat Area Rug Door Mat Indoor Entrance Rug Non Slip Thin Area Rugs Soft Animal Entryway Rug for Kitchen Bathroom Bedroom Laundry Room Low Pile Carpet**Unirea**$18.20**4.6★**▲ 204%**](https://www.amazon.com/dp/B0GBTZ5M3H) [**Gifeas Front Door Mat for Entrance 17x30 Hello Black Cat Welcome Mats with Heavy Duty Backing for Outdoor Indoor Faux Coco Coir Doormat for Outside Porch Garage Farmhouse Home Funny Decor**Gifeas**$11.66**3.4★**▲ 200%**](https://www.amazon.com/dp/B0GF82XNSZ) [**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Cats 17 x 29 in**AMARU DOOR MATS**$25.91**4.8★**▲ 149%**](https://www.amazon.com/dp/B0FRZCV4ZP) [**All Guests Must Be Approved by the Cat Doormat 30x17 Inch Cat Welcome Mat**MAINEVENT**$25.01**4.7★**▲ 113%**](https://www.amazon.com/dp/B0FX8BHJGY) [**Funny Black Cat Front Door Mat Outside Entrance - Welcome Mats Cute for Patio Wildflower Decorative Door Mats for Indoor Outdoor Porch Inside Entryway Housewarming Gifts Idea for Cat Lovers**BitKan**$18.95**3.8★**▲ 111%**](https://www.amazon.com/dp/B0FQP66HKD)
**~~View all trending →~~**
## **What buyers say about cat doormat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“High quality mat”*
**Design-Overall**8%
*“Cute Design”*
**Advertised Vs Actual Product**7%
*“Product is as advertised”*
**Thickness**7%
*“Smaller mat is super thick and sturdy”*
**Color**6%
*“the colors are vibrant”*
**Durability**6%
*“Its made with a very durable material”*
**Ease Of Cleaning**5%
*“cleans easily”*
**Size-Overall**5%
*“Perfect fit”*
**Value For Money**4%
*“Great value”*
**Strength**3%
*“Sturdy and cute”*
### **What buyers complain about **
**Thickness**21%
*“Even though this mat isn't all that thick”*
**Color**9%
*“color comes off”*
**Quality-Overall**7%
*“much lower quality than expected”*
**Size-Overall**7%
*“the sizing is a joke”*
**Durability**5%
*“I thought it wouldnt be durable”*
**Flatness**4%
*“Doesn't lay flat”*
**Advertised Vs Actual Product**4%
*“posted images are deceptive”*
**Value For Money**3%
*“it's very cheap for the price”*
**Material Quality**2%
*“Thin material”*
**Strength**2%
*“Flimsy, dull, and flat-out lies about the size”*
### **Top return reasons **
**Size-Overall**29%
**Material Quality**14%
**Advertised Vs Actual Product**9%
**Color**9%
**Quality-Overall**9%
**Thickness**6%
**Thin**6%
**Design-Overall**3%
**Durability**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is cat doormat profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 59 tracked products. 1 of 24 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the cat doormat niche?**
- 43 brands and 54 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in cat doormat?**
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.2%.
- **When does demand for cat doormat peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cat doormat niche?**
- Listings span $11.66–$39.85; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.
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