---
title: "Calendula Seeds — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/calendula-seeds"
last_updated: "2026-08-09T18:40:10.838Z"
locale: en
meta:
description: "Niche score 56/100 · $156K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $156K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calendula Seeds — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **calendula seeds**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 37Conversion 93Competition 55Returns 99Price range 35Avg price 28Brand share 54Review moat 69Quality gap 62
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****743.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.63–$20.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$156K**
$156K/yr · 145K searches
**Avg price**
**Okay****$9.33**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, calendula seeds is a $156K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendula seeds market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$140K–$187K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#1,082**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**19%**
- SURVIVAL GARDEN SEEDS19% - Seed Needs16% - Organo Republic16% - Sow Right Seeds12% - Gardeners Basics9% - KVITER8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/calendula-seeds/trend)
## **Top calendula seeds search terms**
- **calendula seeds**114K/yr+11.3%11.9% conv. - **calendula seeds for planting**16K/yr-6.5%12.9% conv. - **calendula plants live**3K/yr+110.9%3.1% conv. - **calendula plant**3K/yr+55.5%3.2% conv. - **calendula officinalis seeds**3K/yr-1.0%8.5% conv. - **calendula seed**3K/yr-2.7%9.9% conv. - **calendula flowers seeds**3K/yr-50.4%9.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/calendula-seeds/search-terms)
## **Top calendula seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$19K16%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calendula Seeds Pack 1 oz - Over 3 250 Non-GMO Heirloom Calendula Seeds for Planting Indoor & Outdoor Gardening Flower Seed for Planting Home and Garden Flowers Seed in Individual Packet**Organo Republic**$12.87**4.5★1,873 rev](https://www.amazon.com/dp/B0GK8XTFF4) [2**Seed Needs Calendula Seeds Pacific Beauty Mix 5 000 Seeds Bulk Pack**Seed Needs**$7.92**4.3★133 rev](https://www.amazon.com/dp/B0BXWBKCPD) [3**Gardeners Basics Calendula Seeds for Planting (Pacific Beauty Mix) - Annual Flower Seeds Great for Cut Flower Gardens Herbal Tea and for Medicinal Purposes Open Pollinated Flower Seed**Gardeners Basics**$4.80**4.5★559 rev](https://www.amazon.com/dp/B09RRVQNRP) [4**Calendula Seeds for Planting - 4 Variety Collection - Survival Garden Seeds**SURVIVAL GARDEN SEEDS**$9.97**4.7★64 rev](https://www.amazon.com/dp/B0FSVWRNTS) [5**KVITER 1500 Mix Pacific Beauty Calendula Seeds (Calendula Officinalis) - Pot Marigold Heirloom and Non GMO - Annual Flower Seeds in Seed Packets for Outdoor and Indoor Garden Containers Cut Flowers**KVITER**$7.03**4.0★2,668 rev](https://www.amazon.com/dp/B0GMKSQDL7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUOJIBIE Calendula Seeds Calendula Seeds for Planting Outdoor & Indoor 4 000+ Pacific Beauty Mix Annual Flower Seeds Bulk Non-GMO Flower Seeds Large Blooms Easy to Grow**LUOJIBIE**$9.63**591 rev4mo ago](https://www.amazon.com/dp/B0GRGWBWZ4) [**KVITER 1500 Mix Pacific Beauty Calendula Seeds (Calendula Officinalis) - Pot Marigold Heirloom and Non GMO - Annual Flower Seeds in Seed Packets for Outdoor and Indoor Garden Containers Cut Flowers**KVITER**$7.03**2,668 rev5mo ago](https://www.amazon.com/dp/B0GMKSQDL7) [**Calendula Seeds Pack 1 oz - Over 3 250 Non-GMO Heirloom Calendula Seeds for Planting Indoor & Outdoor Gardening Flower Seed for Planting Home and Garden Flowers Seed in Individual Packet**Organo Republic**$12.87**1,873 rev5mo ago](https://www.amazon.com/dp/B0GK8XTFF4) [**Calendula Seeds Pack 4 oz - Over 13 000 Non-GMO Heirloom Calendula Seeds for Planting Indoor & Outdoor Gardening Flower Seed for Planting Home and Garden Flowers Seed in Individual Packet**Organo Republic**$20.53**1,873 rev5mo ago](https://www.amazon.com/dp/B0GK9L6X9X) [**SunHaven Seeds Calendula Seeds Pacific Beauty Mix 3 000+ Seeds 1 oz Bulk Extra Large Resealable Packet Open Pollinated Non-GMO Calendula officinalis Seeds for Vibrant Orange and Yellow Blooms**SunHaven Seeds**$9.48**47 rev7mo ago](https://www.amazon.com/dp/B0G317N2PK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUOJIBIE Calendula Seeds Calendula Seeds for Planting Outdoor & Indoor 4 000+ Pacific Beauty Mix Annual Flower Seeds Bulk Non-GMO Flower Seeds Large Blooms Easy to Grow**LUOJIBIE**$9.63**4.2★**▲ 117%**](https://www.amazon.com/dp/B0GRGWBWZ4) [**KVITER 1500 Mix Pacific Beauty Calendula Seeds (Calendula Officinalis) - Pot Marigold Heirloom and Non GMO - Annual Flower Seeds in Seed Packets for Outdoor and Indoor Garden Containers Cut Flowers**KVITER**$7.03**4.0★**▲ 116%**](https://www.amazon.com/dp/B0GMKSQDL7) [**SunHaven Seeds Calendula Seeds Pacific Beauty Mix 3 000+ Seeds 1 oz Bulk Extra Large Resealable Packet Open Pollinated Non-GMO Calendula officinalis Seeds for Vibrant Orange and Yellow Blooms**SunHaven Seeds**$9.48**4.9★**▲ 105%**](https://www.amazon.com/dp/B0G317N2PK) [**Calendula Seeds Pack 1 oz - Over 3 250 Non-GMO Heirloom Calendula Seeds for Planting Indoor & Outdoor Gardening Flower Seed for Planting Home and Garden Flowers Seed in Individual Packet**Organo Republic**$12.87**4.5★**▲ 44%**](https://www.amazon.com/dp/B0GK8XTFF4) [**Calendula Seeds Pack 4 oz - Over 13 000 Non-GMO Heirloom Calendula Seeds for Planting Indoor & Outdoor Gardening Flower Seed for Planting Home and Garden Flowers Seed in Individual Packet**Organo Republic**$20.53**4.5★**▲ 41%**](https://www.amazon.com/dp/B0GK9L6X9X)
**~~View all trending →~~**
## **What buyers say about calendula seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**50%
*“Easy to grow”*
**Quality-Overall**13%
*“Good quality seeds”*
**Color**7%
*“Really loved the colors”*
**Value For Money**6%
*“Good value”*
**Ease Of Use**6%
*“easy to store”*
**Size-Overall**2%
*“size accurate to description”*
**Pureness**2%
*“Edible seeds”*
**Gifting Purpose**2%
*“I was able to gift them to attendees of my baby shower: Baby in Bloom”*
**Durability**2%
*“It is a nice durable”*
**Recycle/Reuse**2%
*“a huge amount in a well-designed resealable bag with clear instructions”*
### **What buyers complain about **
**Plant Growth**59%
*“not growing”*
**Value For Money**12%
*“Not worth the money”*
**Color**5%
*“less color than expected”*
**Size-Overall**5%
*“Bigger package than I expected”*
**Advertised Vs Actual Product**4%
*“much lower than advertised”*
**Natural Resource Wastage**3%
*“Waste of time and money”*
**Smell**3%
*“When I opened they smelled terrible”*
**Hard Feel**1%
*“rough”*
### **Top return reasons **
**Value For Money**23%
**Plant Growth**20%
**Advertised Vs Actual Product**16%
**Functionality-Overall**15%
**Moist/Dry**6%
**Certifications**5%
**Size-Overall**5%
**Leak-Proof**2%
**Color**2%
**Charging**2%
## **Common questions**
- **Is calendula seeds profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 25 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the calendula seeds niche?**
- 14 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in calendula seeds?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Color. The return rate is 0.2%.
- **When does demand for calendula seeds peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the calendula seeds niche?**
- Listings span $4.63–$20.53; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.
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