[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-patio-lawn-garden-cal":3,"research-sidebar-rollups":409},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":52,"baselines":90,"demand":95,"seasonality":268,"brandShare":281,"products":295,"feedback":347,"searchTerms":355,"related":374,"lastUpdated":36},"f63b5f7f-a7a2-422e-a12c-97a69d3ec40a","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":38,"signals":39,"avgBsr":42,"pageQuality":31,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":21,"top20BrandShare":21,"primePct":50,"oosRate":51},38142,1040548,0.4436,-0.0348,0.0016,0.9715,1,4.3,87,22.91,12.23,56.44,6,2000,0.6667,0.0002,0,3,"cal","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden\u002Fcal","Soils, Mulches & Planting Media","2026-07-15T07:52:07.11934+00:00",4,5,[40,41],"out_of_stock","low_review_barrier",383,1500,250,500,34365,45820,79,155,0.1667,0.1923,{"score":53,"verdict":54,"components":55},37,"skip",[56,61,64,68,70,72,75,80,83,86],{"key":57,"score":58,"weight":59,"raw":60},"marketSize",10,0.15,38142.33,{"key":62,"score":63,"weight":59,"raw":18},"growth",23,{"key":65,"score":66,"weight":67,"raw":19},"conversion",2,0.1,{"key":69,"score":66,"weight":59,"raw":20},"competition",{"key":71,"score":31,"weight":67,"raw":21},"brandShare",{"key":73,"score":74,"weight":67,"raw":22},"qualityGap",75,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",96,0.05,87.17,{"key":81,"score":82,"weight":67,"raw":30},"returns",100,{"key":84,"score":85,"weight":78,"raw":24},"avgPrice",95,{"key":87,"score":88,"weight":78,"raw":89},"priceRange",90,0.9373444921963358,{"avgRating":91,"medianPrice":92,"medianReturnRate":93,"nichesTracked":94},4.42,24.38,0.0215,115062,{"points":96,"droppedPartialWeek":267},[97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264],{"week":98,"volume":99},"2025-06-15",16088,{"week":101,"volume":102},"2025-06-22",17912,{"week":104,"volume":105},"2025-06-29",18358,{"week":107,"volume":108},"2025-07-06",19219,{"week":110,"volume":111},"2025-07-13",19925,{"week":113,"volume":114},"2025-07-20",19759,{"week":116,"volume":117},"2025-07-27",20099,{"week":119,"volume":120},"2025-08-03",20419,{"week":122,"volume":123},"2025-08-10",21535,{"week":125,"volume":126},"2025-08-17",20292,{"week":128,"volume":129},"2025-08-24",19693,{"week":131,"volume":132},"2025-08-31",17891,{"week":134,"volume":135},"2025-09-07",18912,{"week":137,"volume":138},"2025-09-14",16295,{"week":140,"volume":141},"2025-09-21",19065,{"week":143,"volume":144},"2025-09-28",19165,{"week":146,"volume":147},"2025-10-05",17574,{"week":149,"volume":150},"2025-10-12",16836,{"week":152,"volume":153},"2025-10-19",18546,{"week":155,"volume":156},"2025-10-26",16951,{"week":158,"volume":159},"2025-11-02",16019,{"week":161,"volume":162},"2025-11-09",17416,{"week":164,"volume":165},"2025-11-16",17414,{"week":167,"volume":168},"2025-11-23",16967,{"week":170,"volume":171},"2025-11-30",18790,{"week":173,"volume":174},"2025-12-07",17561,{"week":176,"volume":177},"2025-12-14",18349,{"week":179,"volume":180},"2025-12-21",18487,{"week":182,"volume":183},"2025-12-28",30516,{"week":185,"volume":186},"2026-01-04",29081,{"week":188,"volume":189},"2026-01-11",21843,{"week":191,"volume":192},"2026-01-18",21358,{"week":194,"volume":195},"2026-01-25",21744,{"week":197,"volume":198},"2026-02-01",23178,{"week":200,"volume":201},"2026-02-08",19413,{"week":203,"volume":105},"2026-02-15",{"week":205,"volume":206},"2026-02-22",20970,{"week":208,"volume":209},"2026-03-01",20889,{"week":211,"volume":212},"2026-03-08",19679,{"week":214,"volume":215},"2026-03-15",19355,{"week":217,"volume":218},"2026-03-22",19252,{"week":220,"volume":221},"2026-03-29",23203,{"week":223,"volume":224},"2026-04-05",22056,{"week":226,"volume":227},"2026-04-12",22816,{"week":229,"volume":230},"2026-04-19",21448,{"week":232,"volume":233},"2026-04-26",21177,{"week":235,"volume":236},"2026-05-03",21196,{"week":238,"volume":239},"2026-05-10",20773,{"week":241,"volume":242},"2026-05-17",19876,{"week":244,"volume":245},"2026-05-24",19304,{"week":247,"volume":248},"2026-05-31",21218,{"week":250,"volume":251},"2026-06-07",20341,{"week":253,"volume":254},"2026-06-14",19045,{"week":256,"volume":257},"2026-06-21",19550,{"week":259,"volume":260},"2026-06-28",19059,{"week":262,"volume":263},"2026-07-05",19812,{"week":265,"volume":266},"2026-07-12",20003,false,[269,270,271,272,273,274,275,276,277,278,279,280],1.1835789055253743,1.0311786140188155,1.0309696568172784,1.101393268848549,1.0308588843248974,0.9376316038539438,0.9970950929729252,1.0053107194911886,0.9244090367033259,0.8799741619186432,0.872142043195972,1.0688664369948324,{"top":282,"otherBrandCount":31,"otherClickShare":31},[283,286,289,292],{"brand":284,"clickShare":285},"YERBERO",0.392,{"brand":287,"clickShare":288},"generic",0.32539999999999997,{"brand":290,"clickShare":291},"Unearthed",0.2541,{"brand":293,"clickShare":294},"Generic",0.0285,[296,306,315,325,333,339],{"asin":297,"title":298,"brand":284,"imageUrl":299,"price":300,"rating":301,"reviews":302,"clickShare90":285,"clickShare360":303,"launchDate":304,"amazonUrl":305},"B0BXZ84VGZ","Yerbero - Mexican Cal (Lime Powrder) 4 oz (114 gr) | Cal Mexicana Para Nixtamal o Sazonador Mexicano | Premium Quality For Nixtamalization & Tortilla Making - Imported From Mexico.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41euNov-6SL.jpg",13.08,4.4,221,0.572,"2023-03-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BXZ84VGZ",{"asin":307,"title":308,"brand":290,"imageUrl":309,"price":26,"rating":310,"reviews":311,"clickShare90":291,"clickShare360":312,"launchDate":313,"amazonUrl":314},"B09CHDTJ2F","Fine-Soft White Ground Limestone Powder All Natural Lime for Lawns and Chicken Coop Calcium Carbonate Rock Dust Fine Powder for Industry and Agriculture - (50 lb)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F317yEqZMXWL.jpg",4.6,242,0.2043,"2021-08-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09CHDTJ2F",{"asin":316,"title":317,"brand":287,"imageUrl":318,"price":319,"rating":301,"reviews":320,"clickShare90":321,"clickShare360":322,"launchDate":323,"amazonUrl":324},"B0G4NFCKQJ","Premium Mexican Cal Para Nixtamal - Food Grade Calcium Hydroxide for Authentic Tortilla & Masa Making Nixtamalization and Tamales - High Purity Lime Powder 5 Lb","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hSG4mNwgL.jpg",24.77,18,0.2234,0.087,"2025-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4NFCKQJ",{"asin":326,"title":327,"brand":287,"imageUrl":318,"price":328,"rating":301,"reviews":320,"clickShare90":329,"clickShare360":330,"launchDate":331,"amazonUrl":332},"B0GWKBK29Z","Premium Mexican Cal Para Nixtamal - Food Grade Calcium Hydroxide for Authentic Tortilla & Masa Making Nixtamalization and Tamales - High Purity Lime Powder 2.5 Lb",12.82,0.0682,0.0193,"2026-04-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GWKBK29Z",{"asin":334,"title":335,"brand":287,"imageUrl":318,"price":25,"rating":301,"reviews":320,"clickShare90":336,"clickShare360":337,"launchDate":331,"amazonUrl":338},"B0GWKGNRQ4","Premium Mexican Cal Para Nixtamal - Food Grade Calcium Hydroxide for Authentic Tortilla & Masa Making Nixtamalization and Tamales - High Purity Lime Powder 1 Lb",0.0338,0.0096,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GWKGNRQ4",{"asin":340,"title":341,"brand":293,"imageUrl":342,"price":343,"rating":344,"reviews":27,"clickShare90":294,"clickShare360":345,"launchDate":304,"amazonUrl":346},"B0FXTFZM8D","5oz Mexican Cal (Lime Powder) Cal Mexicana Para Nixtamal o Sazonador Mexicano | Premium Quality For Nixtamalization & Tortilla Making - Imported From Mexico.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41z-l2pxZLL.jpg",18.11,3.6,0.1078,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FXTFZM8D",{"love":348,"hate":353,"returnReasons":354},[349],{"topic":350,"percentOfMentions":21,"verbatims":351},"Advertised Vs Actual Product",[352],"Worked as expected",[],[],[356,360,365,369],{"term":33,"volume":357,"growthQoq":358,"conversionRate":359},1025604,-0.036,0.001,{"term":361,"volume":362,"growthQoq":363,"conversionRate":364},"cal para nixtamal",8420,-0.0377,0.0255,{"term":366,"volume":367,"growthQoq":368,"conversionRate":93},"cal mexicana",4571,0.4121,{"term":370,"volume":371,"growthQoq":372,"conversionRate":373},"cal para cocinar maiz",1953,-0.0613,0.0142,[375,382,387,393,399,404],{"title":376,"href":377,"score":378,"verdict":379,"marketSize":380,"growth90":381},"lawn aerator","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden\u002Flawn-aerator",82,"launch",6164077.41,0.9011,{"title":383,"href":384,"score":378,"verdict":379,"marketSize":385,"growth90":386},"shepherds hooks for outdoor","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden\u002Fshepherds-hooks-for-outdoor",3946552.42,1.4119,{"title":388,"href":389,"score":378,"verdict":390,"marketSize":391,"growth90":392},"garden mesh","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden\u002Fgarden-mesh","watch",715565.56,1.5274,{"title":394,"href":395,"score":396,"verdict":379,"marketSize":397,"growth90":398},"chicken waterer","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden\u002Fchicken-waterer",83,3424046.97,0.7013,{"title":400,"href":401,"score":396,"verdict":379,"marketSize":402,"growth90":403},"75 foot garden hose","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden\u002F75-foot-garden-hose",1775946.43,1.1758,{"title":405,"href":406,"score":396,"verdict":379,"marketSize":407,"growth90":408},"bird deterrents for outside","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden\u002Fbird-deterrents-for-outside",2120408.19,1.3147,[410,417,424,431,438,445,448,455,462,469,476,483,490,497,504,511,518,525,532,539],{"nodeId":411,"label":412,"slug":413,"href":414,"nichesTracked":415,"marketSizeTotal":416},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":418,"label":419,"slug":420,"href":421,"nichesTracked":422,"marketSizeTotal":423},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":425,"label":426,"slug":427,"href":428,"nichesTracked":429,"marketSizeTotal":430},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":432,"label":433,"slug":434,"href":435,"nichesTracked":436,"marketSizeTotal":437},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":439,"label":440,"slug":441,"href":442,"nichesTracked":443,"marketSizeTotal":444},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":446,"marketSizeTotal":447},8839,4979879539,{"nodeId":449,"label":450,"slug":451,"href":452,"nichesTracked":453,"marketSizeTotal":454},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":456,"label":457,"slug":458,"href":459,"nichesTracked":460,"marketSizeTotal":461},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":463,"label":464,"slug":465,"href":466,"nichesTracked":467,"marketSizeTotal":468},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":470,"label":471,"slug":472,"href":473,"nichesTracked":474,"marketSizeTotal":475},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":477,"label":478,"slug":479,"href":480,"nichesTracked":481,"marketSizeTotal":482},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":484,"label":485,"slug":486,"href":487,"nichesTracked":488,"marketSizeTotal":489},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":491,"label":492,"slug":493,"href":494,"nichesTracked":495,"marketSizeTotal":496},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":498,"label":499,"slug":500,"href":501,"nichesTracked":502,"marketSizeTotal":503},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":505,"label":506,"slug":507,"href":508,"nichesTracked":509,"marketSizeTotal":510},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":512,"label":513,"slug":514,"href":515,"nichesTracked":516,"marketSizeTotal":517},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":519,"label":520,"slug":521,"href":522,"nichesTracked":523,"marketSizeTotal":524},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":526,"label":527,"slug":528,"href":529,"nichesTracked":530,"marketSizeTotal":531},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":533,"label":534,"slug":535,"href":536,"nichesTracked":537,"marketSizeTotal":538},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":540,"label":541,"slug":542,"href":543,"nichesTracked":66,"marketSizeTotal":544},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]