---
title: "Butterwort Plant — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/butterwort-plant"
last_updated: "2026-08-10T06:26:08.564Z"
locale: en
meta:
description: "Niche score 57/100 · $170K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $170K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterwort Plant — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **butterwort plant**
**Worth a look**
Shows beatable incumbent ratings (3.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 35Growth 85Conversion 18Competition 13Returns 100Price range 86Avg price 95Brand share 11Review moat 95Quality gap 100
**Quality gap**
**Incredible****3.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****104.73**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$23.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.74–$57.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+84.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$170K**
$170K/yr · 486K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, butterwort plant is a $170K/yr Amazon United States market (486K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterwort plant market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$144K–$191K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#5,304**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **73%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**2%**
- Bloomify64% - JoelsCarnivorousPlants20% - BubbleBlooms7% - Fam Plants3% - Generic2% - Garden Belle2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +84.3% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/butterwort-plant/trend)
## **Top butterwort plant search terms**
- **butterwort plant live**157K/yr+68.7%1.7% conv. - **butterwort plant**94K/yr+91.7%1.1% conv. - **butterwort**48K/yr+55.3%1.1% conv. - **butter warts plant live**39K/yr+589.1%1.6% conv. - **pinguicula**21K/yr+137.3%0.8% conv. - **pinguicula plant live**13K/yr+41.4%1.4% conv. - **butter wort plant live**19K/yr+47.2%1.9% conv. - **butter wart plant**14K/yr+726.9%1.7% conv. - **butter wort plant**19K/yr+393.0%1.3% conv. - **butterworth plant**7K/yr+17.7%1.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/butterwort-plant/search-terms)
## **Top butterwort plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$68K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pinguicula esseriana - Mexican Butterwort: A Unique Carnivorous Plant for Enthusiasts**Bloomify**$9.74**3.1★182 rev](https://www.amazon.com/dp/B0DXND84TY) [2**Carnivorous Primrose Butterwort (Pinguicula Primuliflora) Plant 3 inch Pot**JoelsCarnivorousPlants**$20.07**3.8★232 rev](https://www.amazon.com/dp/B008BIT20W) [3**Live Pinguicula Fumiko Butterwort Carnivorous Plant Pet-Safe Unique Gift for Plant Lovers & Collectors. Succulent-Like Carnivore Plant.**Bloomify**$17.32**3.0★91 rev](https://www.amazon.com/dp/B0F5P42ZLV) [4**Live Pinguicula cyclosecta Rare Violet-Toned Mexican Butterwort Rosette-Forming Carnivorous Plant Easy to Grow. Succulent-Like Carnivore Plant.**Bloomify**$17.07**3.3★38 rev](https://www.amazon.com/dp/B0FXN1SWB2) [5**BubbleBlooms Carnivorous Plant Assortment Set 5 Live Different Plants in 2 inch Pots**BubbleBlooms**$57.77**3.8★416 rev](https://www.amazon.com/dp/B09RHH8RJD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pitcher Plant Collection (4 Pack) Rare Nephentes Live Carnivorous Plants- Gaya Miranda Lady Luck & Alata- Insect Eating Indoor Plants Exotic Live Pitcher Plants**Fam Plants**$28.87**94 rev6mo ago](https://www.amazon.com/dp/B0GDW1CBW4) [**Live Pinguicula cyclosecta Rare Violet-Toned Mexican Butterwort Rosette-Forming Carnivorous Plant Easy to Grow. Succulent-Like Carnivore Plant.**Bloomify**$17.07**38 rev8mo ago](https://www.amazon.com/dp/B0FXN1SWB2) [**BubbleBlooms Carnivorous Assortment in 3 inch Pots Set of 3**BubbleBlooms**$38.54**39 rev11mo ago](https://www.amazon.com/dp/B0FJDSK9X7) [**Live Pinguicula Fumiko Butterwort Carnivorous Plant Pet-Safe Unique Gift for Plant Lovers & Collectors. Succulent-Like Carnivore Plant.**Bloomify**$17.32**91 rev1y ago](https://www.amazon.com/dp/B0F5P42ZLV) [**Pinguicula esseriana - Mexican Butterwort: A Unique Carnivorous Plant for Enthusiasts**Bloomify**$9.74**182 rev1y ago](https://www.amazon.com/dp/B0DXND84TY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pitcher Plant Collection (4 Pack) Rare Nephentes Live Carnivorous Plants- Gaya Miranda Lady Luck & Alata- Insect Eating Indoor Plants Exotic Live Pitcher Plants**Fam Plants**$28.87**4.4★**▲ 222%**](https://www.amazon.com/dp/B0GDW1CBW4) [**Carnivorous Butterwort Plant - Pinguicula primuliflora - 2 Pot**Hirt's Gardens**$27.18**1.7★**▲ 63%**](https://www.amazon.com/dp/B0CVV5WYDF) [**Live Pinguicula cyclosecta Rare Violet-Toned Mexican Butterwort Rosette-Forming Carnivorous Plant Easy to Grow. Succulent-Like Carnivore Plant.**Bloomify**$17.07**3.3★**▲ 61%**](https://www.amazon.com/dp/B0FXN1SWB2) [**Pinguicula esseriana - Mexican Butterwort: A Unique Carnivorous Plant for Enthusiasts**Bloomify**$9.74**3.1★**▲ 45%**](https://www.amazon.com/dp/B0DXND84TY) [**Small Butterworts (Pinguicula) Carnivorous Plant in 2 inch Pot (NOT Mature OR Full Size)**Garden Belle**$19.85**3.6★**▲ 26%**](https://www.amazon.com/dp/B0C1R143R2)
**~~View all trending →~~**
## **What buyers say about butterwort plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**56%
*“there was new growth”*
**Quality-Overall**8%
*“Very nice plants”*
**Value For Money**5%
*“It was a good transaction”*
**Instructions/User Manual/Troubleshooting**5%
*“Followed instructions”*
**Size-Overall**3%
*“They are a good size”*
**Advertised Vs Actual Product**3%
*“just like described in the listing”*
**Ease Of Use**2%
*“easy as can be”*
**Pest/Insect Control**2%
*“its awesome its really helped control the amount of tiny bugs Im finding around my other plants”*
**Gifting Purpose**1%
*“Great gift”*
**Strength**1%
*“it is thriving”*
### **What buyers complain about **
**Size-Overall**26%
*“The plant is incredibly small”*
**Plant Growth**19%
*“Never grew”*
**Durability**19%
*“Dead in 2 days”*
**Value For Money**5%
*“Too expensive for what you get”*
**Instructions/User Manual/Troubleshooting**4%
*“I think I just need better instructions”*
**Advertised Vs Actual Product**4%
*“Not how I expected it to be”*
**Quality-Overall**4%
*“poor quality clippings”*
**Strength**3%
*“is far from thriving yet”*
**Hard Feel**2%
*“Hard pass next time”*
**Shape/Style**1%
*“I dont think it was in the best shape when it arrived”*
### **Top return reasons **
**Plant Growth**54%
**Moist/Dry**16%
**Durability**13%
**Color**6%
**Advertised Vs Actual Product**3%
**Size-Overall**3%
**Thin**2%
**Functionality-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is butterwort plant profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +84.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the butterwort plant niche?**
- 7 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in butterwort plant?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Durability. The return rate is 0.0%.
- **When does demand for butterwort plant peak?**
- Demand peaks in Oct; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the butterwort plant niche?**
- Listings span $9.74–$57.77; the average listing price is $23.93 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.
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