---
title: "Butternut Squash Seeds — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/butternut-squash-seeds"
last_updated: "2026-08-09T16:19:28.167Z"
locale: en
meta:
description: "Niche score 44/100 · $36K/yr market · 30K searches/yr · $6.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $36K/yr market · 30K searches/yr · $6.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butternut Squash Seeds — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **butternut squash seeds**
**Skip it**
Prices mostly outside the sweet spot ($3.12–$14.61) — this niche doesn't clear our bar today.
Market size 9Growth 63Conversion 98Competition 18Returns 99Price range 0Avg price 19Brand share 19Review moat 54Quality gap 53
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+40.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,358.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$6.93**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$36K**
$36K/yr · 30K searches
**Price range**
**Bad****$3.12–$14.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, butternut squash seeds is a $36K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butternut squash seeds market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$35K–$42K**
- units × avg price
- **Conversion rate**
- **17.5%**
- **Avg BSR**
- **#1,290**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **57%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**8%**
- Sow Right Seeds31% - Instant Latch22% - SURVIVAL GARDEN SEEDS16% - The Old Farmer's Almanac15% - RDR Seeds4% - SWEET YARDS4% - Open — no brand owns it (3 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 9 weeks — +40.9% search growth over the last 90 days.
1K750May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/butternut-squash-seeds/trend)
## **Top butternut squash seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sow Right Seeds - Waltham Butternut Squash Seeds for Planting - Non-GMO Heirloom Packet with Instructions to Plant a Home Vegetable Garden - Sweet Winter Squash Perfect to Grow in Cooler Months (1)**Sow Right Seeds**$4.92**4.3★122 rev](https://www.amazon.com/dp/B08QDWZF7K) [2**30 Butternut Winter Squash Seeds for Planting Non GMO Heirloom Seeds Fresh Fruit Garden Seed**Instant Latch**$5.59**4.4★197 rev](https://www.amazon.com/dp/B08KHRRSQG) [3**The Old Farmers Almanac Heirloom Winter Squash Seeds (Waltham Butternut) - Approx 40 Seeds - Non-GMO Open Pollinated USA Origin**The Old Farmer's Almanac**$5.82**4.5★296 rev](https://www.amazon.com/dp/B09TZDYRWF) [4**Butternut Squash Seeds for Planting - Heirloom Non GMO Vegetable Seed - High Yield & Easy to Grow Crop for Winter Storage - Survival Garden Seeds (1 Pack)**SURVIVAL GARDEN SEEDS**$4.82**4.4★339 rev](https://www.amazon.com/dp/B087N7N23T) [5**Winter Squash Seeds for Planting - 4 Variety Pack with Butternut Acorn Spaghetti & Pink Banana - Heirloom Open Pollinated Seed - Long-Term Food Storage Vegetables - Survival Garden Seeds**SURVIVAL GARDEN SEEDS**$7.87**4.4★272 rev](https://www.amazon.com/dp/B08YP31PQ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seedboy Organic Non-GMO Vegetable Seeds for Planting (Butternut Squash)**Seedboy**$4.93**502 rev1y ago](https://www.amazon.com/dp/B0F1GV4KYB) [**Organic Squash Seeds (Summer and Winter) Variety Pack - 10 Individual Packs - 2026 Season - Cocozelle Spaghetti Butternut Golden Zucchini and More! for Indoor & Outdoor Planting**SWEET YARDS**$14.61**90 rev1y ago](https://www.amazon.com/dp/B0DHYFNHF5) [**40 Butternut Squash Seeds for Planting - Waltham - Winter Squash - Heirloom Non-GMO USA Grown**RDR Seeds**$5.00**16,602 rev2y ago](https://www.amazon.com/dp/B0CNNTTMBG) [**Squash Seeds Collection for Planting - 5 Heirloom Variety Pack with Summer & Winter Types: Round Zucchini Yellow Spaghetti Butternut Acorn - Non GMO Open Pollinated - Survival Garden Seeds**SURVIVAL GARDEN SEEDS**$8.88**59 rev3y ago](https://www.amazon.com/dp/B0C223BF9D) [**Organic Winter Squash Variety Pack - 5 Individual Packs - 2026 Season - Butternut Squash Spaghetti Squash Jarrahdale Pumpkin Squash & More! For Indoor & Outdoor Planting (Non-GMO Certified Organic)**SWEET YARDS**$9.97**123 rev3y ago](https://www.amazon.com/dp/B0BGKP45SP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Waltham Butternut Squash Seeds25 Count COOL BEANS N SPROUTS Brand. Heirloom. Non-GMO. Home Gardening.**COOL BEANS N SPROUTS**$3.12**4.2★**▲ 42%**](https://www.amazon.com/dp/B08LL9V5W2) [**Sow Right Seeds - Squash Seed Collection for Planting - Individual Packets of Straightneck Summer Round Zucchini Waltham Butternut and Spaghetti Squash - Non-GMO Heirloom Seeds**Sow Right Seeds**$9.13**4.6★**▲ 36%**](https://www.amazon.com/dp/B096Y9NK4Q) [**Seedboy Organic Non-GMO Vegetable Seeds for Planting (Butternut Squash)**Seedboy**$4.93**4.4★**▲ 34%**](https://www.amazon.com/dp/B0F1GV4KYB) [**Squash Seeds Collection for Planting - 5 Heirloom Variety Pack with Summer & Winter Types: Round Zucchini Yellow Spaghetti Butternut Acorn - Non GMO Open Pollinated - Survival Garden Seeds**SURVIVAL GARDEN SEEDS**$8.88**4.4★**▲ 26%**](https://www.amazon.com/dp/B0C223BF9D) [**30 Butternut Winter Squash Seeds for Planting Non GMO Heirloom Seeds Fresh Fruit Garden Seed**Instant Latch**$5.59**4.4★**▲ 16%**](https://www.amazon.com/dp/B08KHRRSQG)
**~~View all trending →~~**
## **What buyers say about butternut squash seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**65%
*“Great seedlings”*
**Quality-Overall**26%
*“Decent seeds”*
**Value For Money**6%
*“Great value on a good variety of hard winter squash”*
**Strength**3%
*“my garden is a strong producer”*
### **What buyers complain about **
**Plant Growth**83%
*“Didn't all grow”*
**Advertised Vs Actual Product**17%
*“Wrong description”*
### **Top return reasons **
**Plant Growth**32%
**Functionality-Overall**23%
**Value For Money**18%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**9%
**Ethical Trade/Fair Trade**5%
**Color**5%
## **Common questions**
- **Is butternut squash seeds profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 14 tracked products. 90-day search growth is +40.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the butternut squash seeds niche?**
- 9 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in butternut squash seeds?**
- Top complaints mined from reviews: Plant Growth, Advertised Vs Actual Product. The return rate is 0.2%.
- **What does it cost to enter the butternut squash seeds niche?**
- Listings span $3.12–$14.61; the average listing price is $6.93 (sweet spot $15–$100). The average incumbent carries 1,358 reviews — the moat a new listing must climb.
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