---
title: "Products — butterfly plant - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/butterfly-plant/products"
last_updated: "2026-08-10T02:51:39.776Z"
locale: en
meta:
  description: "Niche score 57/100 · $22K/yr market · 80K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $22K/yr market · 80K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — butterfly plant - Flapen"
---

# **butterfly plant**

**Worth a look**

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 21Conversion 20Competition 82Returns 98Price range 69Avg price 81Brand share 95Review moat 49Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.31**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.75–$35.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,583.6**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$22K**

$22K/yr · 80K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Products