---
title: "Butterfly Bench — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/butterfly-bench"
last_updated: "2026-08-09T19:56:57.400Z"
locale: en
meta:
description: "Niche score 53/100 · $30K/yr market · 76K searches/yr · $114.94 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $30K/yr market · 76K searches/yr · $114.94 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Bench — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly bench**
**Worth a look**
Shows a thin review moat (105 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.
Market size 7Growth 83Conversion 4Competition 69Returns 94Price range 17Avg price 70Brand share 48Review moat 95Quality gap 50
**Review moat**
**Great****105.45**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+81.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$114.94**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$38.81–$408.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$30K**
$30K/yr · 76K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, butterfly bench is a $30K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly bench market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$57K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#307**
- **Page quality**
- **0%**
- **Prime**
- **30%**
- **Sponsored**
- **85%**
- **Out of stock**
- **26.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 89%
**Open market**
**16%**
- DIBRATY26% - Decoccino20% - Boweniog13% - Plow & Hearth9% - KINGBO8% - HLC7% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +81.0% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/butterfly-bench/trend)
## **Top butterfly bench search terms**
- **butterfly bench**39K/yr+95.9%0.5% conv. - **butterfly bench outdoor**16K/yr+48.4%0.6% conv. - **butterfly chair outdoor**6K/yr+113.5%0.3% conv. - **outdoor butterfly chair**7K/yr+75.1%0.2% conv. - **butterfly garden bench**5K/yr+77.6%0.7% conv. - **outdoor butterfly bench**4K/yr+56.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/butterfly-bench/search-terms)
## **Top butterfly bench products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$4K16%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DIBRATY 50 Inches Outdoor Bench Garden Bench with Sturdy Iron Metal Frame Pretty Butterfly Bench Front Porch Bench for Porch Lawn Garden Yard**DIBRATY**$99.97**4.7★211 rev](https://www.amazon.com/dp/B0CV4L3DJC) [2**Plow & Hearth Weatherproof Butterfly Outdoor Bench | Holds Up to 300 lbs | Garden Patio Porch Park Deck | Metal | Yellow**Plow & Hearth**$169.16**4.5★273 rev](https://www.amazon.com/dp/B01BO6O6QM) [3**DIBRATY 50 Inches Outdoor Bench Garden Bench with Sturdy Iron Metal Frame Pretty Butterfly Bench Front Porch Bench for Porch Lawn Garden Yard**DIBRATY**$100.61**4.7★211 rev](https://www.amazon.com/dp/B0CV4SR2ZR) [4**HLC Outdoor Bench Outdoor Sturdy Rust-Resistant Bench Butterfly Cast Iron with Armrests Park Yard Patio Porch Lawn Double Seats**HLC**$109.13**4.5★254 rev](https://www.amazon.com/dp/B09YGKTLP1) [5**39.7 Outdoor Bench Garden Bench Patio Bench with Armrest Slatted Seat and Butterfly Pattern Backrest for Outside Front Porch Park Lawn Backyard and Balcony Cast Iron Metal Frame Black**KINGBO**$128.35**4.7★244 rev](https://www.amazon.com/dp/B0CNGCG7Y4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VINGLI 38.7in Cast Iron Outdoor Bench with Cushion All Weather Resistant Metal Bench with Curved Armrests and Butterfly Pattern Backrest 1-2 Person Patio Bench for Garden Porch Park Yard (Blue**VINGLI**$93.67**5 rev2mo ago](https://www.amazon.com/dp/B0H25WJSTQ) [**Boweniog 3 Pieces Patio Bistro Butterfly Chair Outdoor Patio Outdoor Furniture Conversation Sets with Coffee Table and Padded Cushion for Porch Backyard Lawn Poolside Deck (Sage Green 21.25)**Boweniog**$110.85**17 rev4mo ago](https://www.amazon.com/dp/B0GPVTB88R) [**39.7 Arched Back Garden Bench Metal Outdoor Bench with Scalloped Butterfly Pattern Backrest Heavy Duty Patio Loveseat with Armrests & Slatted Seat for Front Porch Backyard Lawn & Park Black**KINGBO**$147.63**244 rev5mo ago](https://www.amazon.com/dp/B0GK1GSHG8) [**HRVEOCEI Navy Blue Cute Butterfly Benches for Outdoors Pretty Garden Bench & 50 Metal Outside Bench Front Porch Benches Outdoor with Sturdy Frame for Lawn Yard Balcony (Navy Blue)**HRVEOCEI**$38.81**1 rev6mo ago](https://www.amazon.com/dp/B0GGZ86P3F) [**HSUFLWS Pink Butterfly Benches Outdoors Pretty Garden Bench & Cute Metal Outside Bench Front Porch Benches Outdoor with Sturdy Frame for Lawn Yard Balcony (Pink)**HSUFLWS**$58.93**0 rev6mo ago](https://www.amazon.com/dp/B0GH14V7SC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**39.7 Arched Back Garden Bench Metal Outdoor Bench with Scalloped Butterfly Pattern Backrest Heavy Duty Patio Loveseat with Armrests & Slatted Seat for Front Porch Backyard Lawn & Park Black**KINGBO**$147.63**4.7★**▲ 106%**](https://www.amazon.com/dp/B0GK1GSHG8) [**VINGLI 38.7in Cast Iron Outdoor Bench with Cushion All Weather Resistant Metal Bench with Curved Armrests and Butterfly Pattern Backrest 1-2 Person Patio Bench for Garden Porch Park Yard (Blue**VINGLI**$93.67**4.5★**▲ 104%**](https://www.amazon.com/dp/B0H25WJSTQ) [**Boweniog Outdoor Bench Patio Outdoor Garden Bench with Built-in Table Butterfly Bench for Outside 3 People Outdoor Bench Garden Bench Front Porch Furniture (Black 49.2inch)**Boweniog**$120.29**3.8★**▲ 79%**](https://www.amazon.com/dp/B0G8Z5FR51) [**Decoccino 49 Inch Outdoor Bench Blue Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony**Decoccino**$99.45**4.6★**▲ 71%**](https://www.amazon.com/dp/B0G6DK6NR4) [**HSUFLWS Pink Butterfly Benches Outdoors Pretty Garden Bench & Cute Metal Outside Bench Front Porch Benches Outdoor with Sturdy Frame for Lawn Yard Balcony (Pink)**HSUFLWS**$58.93**0.0★**▲ 53%**](https://www.amazon.com/dp/B0GH14V7SC)
**~~View all trending →~~**
## **What buyers say about butterfly bench**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**31%
*“Pretty easy to put together”*
**Strength**13%
*“very sturdy”*
**Quality-Overall**7%
*“Overall this seems to be very well made”*
**Color**7%
*“Love the look love the color Its on my patio”*
**Design-Overall**6%
*“the design is adorable”*
**Value For Money**6%
*“great value”*
**Size-Overall**5%
*“It perfect size for what I wanted it for”*
**Comfort-Overall**4%
*“I find it quite comfortable”*
**Durability**4%
*“It is great quality and very durable”*
**Advertised Vs Actual Product**2%
*“exactly what I was hoping for”*
### **What buyers complain about **
**Assembly/Installation**16%
*“BUT, very hard to put together”*
**Rusts/Corrodes**12%
*“does rust easily without protection”*
**Cushion**7%
*“Pretty bench needs a cushion”*
**Alignment**6%
*“The table legs don't have the proper holes to attach them to the top”*
**Advertised Vs Actual Product**5%
*“Looks are deceiving”*
**Paint Quality**5%
*“The paint fades within a year”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions could be better”*
**Color**4%
*“Is not the color I chose”*
**Size-Overall**4%
*“Kind of small”*
**Quality-Overall**2%
*“Item wasnt top rated so I shouldve known not to order”*
### **Top return reasons **
**Size-Overall**20%
**Assembly/Installation**19%
**Defective Material/Parts**12%
**Strength**9%
**Instructions/User Manual/Troubleshooting**5%
**Paint Quality**4%
**Advertised Vs Actual Product**4%
**Scratch Resistance**4%
**Rusts/Corrodes**3%
**Value For Money**3%
## **Common questions**
- **Is butterfly bench profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 33 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +81.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the butterfly bench niche?**
- 13 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in butterfly bench?**
- Top complaints mined from reviews: Assembly/Installation, Rusts/Corrodes, Cushion. The return rate is 1.1%.
- **When does demand for butterfly bench peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the butterfly bench niche?**
- Listings span $38.81–$408.70; the average listing price is $114.94 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)