---
title: "Burpee Seed Starting Tray — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/burpee-seed-starting-tray"
last_updated: "2026-08-09T23:30:19.331Z"
locale: en
meta:
description: "Niche score 38/100 · $102K/yr market · 92K searches/yr · $17.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $102K/yr market · 92K searches/yr · $17.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burpee Seed Starting Tray — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **burpee seed starting tray**
**Skip it**
Soft demand (-52.0% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 0Conversion 70Competition 15Returns 96Price range 77Avg price 81Brand share 4Review moat 31Quality gap 50
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.70–$37.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,395.54**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$102K**
$102K/yr · 92K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-52.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, burpee seed starting tray is a $102K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 38/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burpee seed starting tray market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$139K–$174K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**27**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Burpee88% - Sondiko4% - Ryscam3% - Kiicii2% - ZSYWODFO2% - MIXC2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.0% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/burpee-seed-starting-tray/trend)
## **Top burpee seed starting tray search terms**
- **burpee seed starting tray**40K/yr-57.1%11.1% conv. - **burpee**24K/yr-27.6%1.5% conv. - **silicone seed starting trays**17K/yr-67.2%2.6% conv. - **silicone seed starter tray**4K/yr-62.7%1.5% conv. - **burpees**3K/yr-17.8%1.0% conv. - **burpee superseed seed starting tray**3K/yr-51.5%16.4% conv. - **burpee seed company**1K/yr+8.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/burpee-seed-starting-tray/search-terms)
## **Top burpee seed starting tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$31K40%$41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success**Burpee**$11.38**4.5★5,980 rev](https://www.amazon.com/dp/B09S7YL4QV) [2**Burpee SuperSeed Starting Tray | 16 XL Cell | Reusable & Dishwasher Safe | for Vegetable Flower & Herb Seeds | Indoor Grow Kit for Deep-Rooted Seedlings Green**Burpee**$10.85**4.5★5,980 rev](https://www.amazon.com/dp/B09S7HCZ69) [3**Burpee SuperSeed Windowsill Seed Starting Tray| 8 XL Cell| Reusable & Dishwasher Safe| for Vegetable Flower & Herb Seeds| Window Garden Seed Starter Kit| Green**Burpee**$8.70**4.5★5,980 rev](https://www.amazon.com/dp/B09S7Q7L2S) [4**Burpee Self-Watering Seed Starter Tray 72 Cells**Burpee**$19.19**4.3★3,467 rev](https://www.amazon.com/dp/B00SNLOTUK) [5**Sondiko Seed Starter Tray with Soft Silicone Cells 80 Cells Seedling Trays Seed Startering Kit 4 Pack Plant Starter Trays with Humidity Dome Base Mini Greenhouse Germination Kit**Sondiko**$25.82**4.3★200 rev](https://www.amazon.com/dp/B0CYG25DQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZSYWODFO Seed Starter Tray 5-Pack Reusable Silicone Seed Starter Tray with 5 Base Trays Foldable Design for Easy Transplanting Indoor Gardening Supplies for Vegetables Flowers & Herbs 60 Cells Total**ZSYWODFO**$15.49**68 rev1y ago](https://www.amazon.com/dp/B0F8KDPNQ4) [**Kiicii Silicone Seed Starter Tray - 16-Pack Seedling Starter Trays with Flexible Pop-Out Cells for Seed Starting Indoor Gardening Reusable Plant Germination Trays BPA-Free & Dishwasher Safe**Kiicii**$37.39**87 rev1y ago](https://www.amazon.com/dp/B0DRX12HRK) [**Sondiko Seed Starter Tray with Soft Silicone Cells 80 Cells Seedling Trays Seed Startering Kit 4 Pack Plant Starter Trays with Humidity Dome Base Mini Greenhouse Germination Kit**Sondiko**$25.82**200 rev2y ago](https://www.amazon.com/dp/B0CYG25DQS) [**MIXC Thickened Clear Nursery Pots with Silicone Base for Easy Transplant 30 Packs 4 Inch Transparent Plant Pot Reusable Seedling Pots for Vegetable Propagation Root Cutting Seed Starting Green**MIXC**$21.24**1,081 rev3y ago](https://www.amazon.com/dp/B0C1G9WW9N) [**Ryscam 6pcs Reusable Seed Starter Kit 72 Cells Seed Starter Trays Silicone Seedling Starter Trays for Starting Plant Seeds with Flexible pop-Out Cells Indoor Gardening Plant Germination Trays**Ryscam**$15.07**487 rev3y ago](https://www.amazon.com/dp/B0BLYG33X2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burpee Wildflower 25 000 Bulk 1 Bag | 18 Varieties of Non-GMO Flower Seeds Pollinator Garden Perennial Mix**Burpee**$8.94**4.0★**▲ 70%**](https://www.amazon.com/dp/B077X9Q9WR) [**Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success**Burpee**$11.38**4.5★**▲ 49%**](https://www.amazon.com/dp/B09S7YL4QV) [**Burpee SuperSeed Windowsill Seed Starting Tray| 8 XL Cell| Reusable & Dishwasher Safe| for Vegetable Flower & Herb Seeds| Window Garden Seed Starter Kit| Green**Burpee**$8.70**4.5★**▲ 16%**](https://www.amazon.com/dp/B09S7Q7L2S) [**Burpee Organic Coconut Coir Concentrated Seed Starting Mix 16 Quart**Burpee**$12.34**4.6★**— 4%**](https://www.amazon.com/dp/B078PQLHX4) [**Burpee Self-Watering Seed Starter Tray 72 Cells**Burpee**$19.19**4.3★**— 4%**](https://www.amazon.com/dp/B00SNLOTUK)
**~~View all trending →~~**
## **What buyers say about burpee seed starting tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**29%
*“Great for germination”*
**Quality-Overall**13%
*“Excellent quality tray”*
**Ease Of Use**10%
*“Easy to Use”*
**Value For Money**5%
*“Good value”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Durability**4%
*“have held up well”*
**Size-Overall**4%
*“Perfect Size”*
**Recycle/Reuse**4%
*“they are reusable”*
**Strength**4%
*“the tray itself feels sturdy enough for multiple uses”*
**Design-Overall**3%
*“Good design”*
### **What buyers complain about **
**Plant Growth**34%
*“Seeds Did not grow”*
**Size-Overall**8%
*“Larger than expected”*
**Value For Money**7%
*“Not worth the money”*
**Durability**6%
*“They break”*
**Material Quality**4%
*“cheap materials”*
**Quality-Overall**3%
*“Quality control not good”*
**Natural Resource Wastage**3%
*“Complete waste of time and money”*
**Advertised Vs Actual Product**2%
*“Product Has Changed”*
**Ease Of Use**2%
*“Its incredibly difficult to pull the plants out”*
**Functionality-Overall**2%
*“Nothing grew”*
### **Top return reasons **
**Size-Overall**39%
**Value For Money**14%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**11%
**Plant Growth**5%
**Functionality-Overall**4%
**Material Quality**3%
**Strength**2%
**Quality-Overall**2%
**Water Resistance**1%
## **Common questions**
- **Is burpee seed starting tray profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 13 tracked products. 90-day search growth is -52.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the burpee seed starting tray niche?**
- 6 brands and 27 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in burpee seed starting tray?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for burpee seed starting tray peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the burpee seed starting tray niche?**
- Listings span $8.70–$37.39; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 3,396 reviews — the moat a new listing must climb.
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