---
title: "Trend — burlap - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/burlap/trend"
last_updated: "2026-08-09T19:52:36.864Z"
locale: en
meta:
  description: "Niche score 62/100 · $1.0M/yr market · 930K searches/yr · $17.48 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $1.0M/yr market · 930K searches/yr · $17.48 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — burlap - Flapen"
---

# **burlap**

**Launch it**

A $1.0M/yr market growing +6.5% this quarter with returns at 1.9% — clears our launch bar.

Market size 78Growth 33Conversion 70Competition 50Returns 77Price range 81Avg price 81Brand share 59Review moat 59Quality gap 58

**Avg price**

**Great****$17.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.71–$60.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 930K searches

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,134.52**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

## Trend