---
title: "Burlap — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/burlap"
last_updated: "2026-08-09T18:33:23.916Z"
locale: en
meta:
description: "Niche score 62/100 · $1.0M/yr market · 930K searches/yr · $17.48 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $1.0M/yr market · 930K searches/yr · $17.48 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Burlap — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **burlap**
**Launch it**
A $1.0M/yr market growing +6.5% this quarter with returns at 1.9% — clears our launch bar.
Market size 78Growth 33Conversion 70Competition 50Returns 77Price range 81Avg price 81Brand share 59Review moat 59Quality gap 58
**Avg price**
**Great****$17.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.71–$60.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 930K searches
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,134.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, burlap is a $1.0M/yr Amazon United States market (930K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burlap market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.0M–$1.4M**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**26%**
- Liaycco23% - Burloptuous22% - UBCGOTT13% - WOLOGO6% - SKYZUOAN5% - RAINFLOW5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/burlap/trend)
## **Top burlap search terms**
- **burlap**341K/yr+1.5%5.8% conv. - **burlap roll**190K/yr+38.9%5.5% conv. - **burlap fabric**251K/yr-20.4%5.8% conv. - **burlap for gardening**9K/yr+37.7%8.0% conv. - **yute**13K/yr+31.8%1.0% conv. - **burlap fabric by the yard**17K/yr+17.1%3.3% conv. - **jute fabric**12K/yr+32.4%1.5% conv. - **burlap fabric roll**10K/yr+2.9%2.4% conv. - **burlap for plants**12K/yr-8.0%5.6% conv. - **garden burlap**6K/yr+22.2%6.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/burlap/search-terms)
## **Top burlap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$103K20%$206K30%$310K40%$413K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burloptuous 40 x15 Feet Gardening Burlap Roll - Multipurpose Natural Burlap Fabric High Density Jute Fiber Material for Decorations Center Pieces for Home Rustic Party Dcor**Burloptuous**$17.33**4.5★7,323 rev](https://www.amazon.com/dp/B07B9KLKXG) [2**40 x 5 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor**Liaycco**$8.22**4.0★255 rev](https://www.amazon.com/dp/B0FHCXKYWS) [3**UBCGOTT Burlap Fabric - Garden Burlap Fabric Roll Natural Jute Outdoor Fabric Burlap Weed Barrier Trees Trunk Wrap for Crafts Farmhouse Gardening Table Decor for Crafts (19.7 x 5 Feet)**UBCGOTT**$6.35**4.4★169 rev](https://www.amazon.com/dp/B0DZSLRLPP) [4**SKYZUOAN 19.7 x6.5 ft Natural Burlap Fabric No-Fray Edges Soft & Easy-Cut Hessian Jute Fabric for Rustic Crafts Plant Wrap Weed Barrier Note: Natural Scent (Air 1-2 Days)**SKYZUOAN**$5.71**4.4★63 rev](https://www.amazon.com/dp/B0GCJCWSSM) [5**Gardening Burlap Roll - Multipurpose Natural Burlap Fabric (20 Inch x 5 Feet)**UBCGOTT**$7.33**4.3★193 rev](https://www.amazon.com/dp/B0DMLTXXTY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40 x 17 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor**Liaycco**$17.22**32 rev4mo ago](https://www.amazon.com/dp/B0GSPL8XZH) [**20 x 10 ft Burlap Fabric Roll Natural Jute Burlap for Garden & Outdoor Use Tree Wrap & Weed Barrier Cloth Burlap Fabric for Shrubs Landscaping Craft Projects & Decoration**WOLOGO**$9.48**39 rev4mo ago](https://www.amazon.com/dp/B0GSJR91SD) [**SKYZUOAN 19.7 x6.5 ft Natural Burlap Fabric No-Fray Edges Soft & Easy-Cut Hessian Jute Fabric for Rustic Crafts Plant Wrap Weed Barrier Note: Natural Scent (Air 1-2 Days)**SKYZUOAN**$5.71**63 rev6mo ago](https://www.amazon.com/dp/B0GCJCWSSM) [**WOLOGO 20 x 7 ft Burlap Fabric Roll Multipurpose Natural Jute Burlap for DIY Crafts Rustic Home Decor Gardening Burlap Cloth Tree Wrap & Weed Barrier Fabric**WOLOGO**$7.77**75 rev6mo ago](https://www.amazon.com/dp/B0GBST5PX3) [**Butarfe 40 x33 Feet Gardening Burlap Roll Natural Burlap Fabric Tree Wrap Rolls Tree Trunk Protector Winter Plant Cover Multipurpose Jute Material for Outdoor Trees Weddings Party Home Decor**butarfe**$21.19**664 rev7mo ago](https://www.amazon.com/dp/B0G46DTZ9Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40 x 17 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor**Liaycco**$17.22**3.8★**▲ 288%**](https://www.amazon.com/dp/B0GSPL8XZH) [**20 x 10 ft Burlap Fabric Roll Natural Jute Burlap for Garden & Outdoor Use Tree Wrap & Weed Barrier Cloth Burlap Fabric for Shrubs Landscaping Craft Projects & Decoration**WOLOGO**$9.48**4.3★**▲ 288%**](https://www.amazon.com/dp/B0GSJR91SD) [**Butarfe 40 x33 Feet Gardening Burlap Roll Natural Burlap Fabric Tree Wrap Rolls Tree Trunk Protector Winter Plant Cover Multipurpose Jute Material for Outdoor Trees Weddings Party Home Decor**butarfe**$21.19**4.3★**▲ 137%**](https://www.amazon.com/dp/B0G46DTZ9Y) [**WOLOGO 20 x 7 ft Burlap Fabric Roll Multipurpose Natural Jute Burlap for DIY Crafts Rustic Home Decor Gardening Burlap Cloth Tree Wrap & Weed Barrier Fabric**WOLOGO**$7.77**4.5★**▲ 137%**](https://www.amazon.com/dp/B0GBST5PX3) [**VEVOR Burlap Fabric Roll 14 x 150 ft High Density Wide Natural Burlap Fabric Rolls Jute Fabric Burlap Tree Wrap Roll for Decor Crafts Wedding Gardening Plant & Tree Winter Covering**VEVOR**$37.30**4.7★**▲ 117%**](https://www.amazon.com/dp/B0DK3BDRJG)
**~~View all trending →~~**
## **What buyers say about burlap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“It is quality burlap”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Value For Money**8%
*“Great value”*
**Ease Of Use**7%
*“Ease of use”*
**Material Quality**6%
*“The material is strong”*
**Durability**6%
*“The manufacturer says it's made to be durable”*
**Strength**6%
*“This burlap fabric is sturdy”*
**Size-Overall**5%
*“Exactly as described fit perfectly highly recommend”*
**Thickness**2%
*“Thick and durable”*
**Plant Growth**2%
*“lasts the entire growing season -”*
### **What buyers complain about **
**Smell**40%
*“Awful smell”*
**Thickness**9%
*“Not a super thick material”*
**Size-Overall**5%
*“Incorrect size”*
**Durability**4%
*“Breaks easy”*
**Strength**3%
*“Not very strong at all”*
**Advertised Vs Actual Product**3%
*“Misleading description”*
**Suitable For Indoor**3%
*“the persistent odor makes it a poor choice for edible gardens or indoor projects where safety”*
**Plant Growth**2%
*“No way can I use this to cover plants”*
**Value For Money**2%
*“A little expensive for what you get”*
**Quality-Overall**2%
*“Cheaply made”*
### **Top return reasons **
**Size-Overall**22%
**Thin**17%
**Material Quality**13%
**Smell**10%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Thickness**5%
**Quality-Overall**3%
**Functionality-Overall**3%
**Color**2%
## **Common questions**
- **Is burlap profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 27 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Launch it (62/100).
- **How competitive is the burlap niche?**
- 18 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in burlap?**
- Top complaints mined from reviews: Smell, Thickness, Size-Overall. The return rate is 1.9%.
- **When does demand for burlap peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the burlap niche?**
- Listings span $5.71–$60.20; the average listing price is $17.48 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.
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