---
title: "Burlap Tree Wrap — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/burlap-tree-wrap"
last_updated: "2026-08-09T18:34:03.152Z"
locale: en
meta:
  description: "Niche score 47/100 · $87K/yr market · 39K searches/yr · $22.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $87K/yr market · 39K searches/yr · $22.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Burlap Tree Wrap — $87K/yr Amazon US Niche (2026) - Flapen"
---

# **burlap tree wrap**

**Skip it**

Soft demand (-44.6% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 3Conversion 85Competition 47Returns 60Price range 81Avg price 95Brand share 63Review moat 55Quality gap 40

**Avg price**

**Incredible****$22.96**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.71–$60.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,309.42**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$87K**

$87K/yr · 39K searches

**Growth**

**Bad****-44.6%**

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, burlap tree wrap is a $87K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **burlap tree wrap market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**4K–5K**</dd><dd>avg 100–250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$92K–$115K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**9.6%**</dd>

<dt>**Avg BSR**</dt><dd>**#189**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**89%**</dd>

<dt>**Out of stock**</dt><dd>**14.5%**</dd>

<dt>**Avg brand age**</dt><dd>**36 months**</dd>

<dt>**Avg seller age**</dt><dd>**221 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**67%**

Top 20: 100%

**Top-5 click share**

**57%**

Top 20: 100%

**Open market**

**26%**

- SYWHXY24% - Burloptuous17% - GUPORT10% - MAQIHAN9% - Tcevily7% - Liaycco6%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -44.6% search growth over the last 90 days.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×

[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/burlap-tree-wrap/trend)

## **Top burlap tree wrap search terms**

- **burlap tree wrap**19K/yr-44.4%7.8% conv. - **burlap for trees**5K/yr-35.5%7.9% conv. - **burlap wrap for trees**5K/yr-37.2%7.8% conv. - **burlap wrap for shrubs**3K/yr-13.7%3.0% conv. - **tree burlap wrap**3K/yr-22.6%10.2% conv. - **burlap tree wrap for winter**5K/yr-94.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/burlap-tree-wrap/search-terms)

## **Top burlap tree wrap products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![2 Roll Burlap Tree Protector Wraps 7.8 9.8 Winter Garden Plants Wraps](https://m.media-amazon.com/images/I/61NlY-1YvVL.jpg)**2 Roll Burlap Tree Protector Wraps 7.8 9.8 Winter Garden Plants Wraps**SYWHXY**$10.34**4.6★471 rev](https://www.amazon.com/dp/B09GTHSRDH) [2![Burloptuous 40 x15 Feet Gardening Burlap Roll - Multipurpose Natural Burlap Fabric High Density Jute Fiber Material for Decorations Center Pieces for Home Rustic Party Dcor](https://m.media-amazon.com/images/I/516DeUQix0L.jpg)**Burloptuous 40 x15 Feet Gardening Burlap Roll - Multipurpose Natural Burlap Fabric High Density Jute Fiber Material for Decorations Center Pieces for Home Rustic Party Dcor**Burloptuous**$17.33**4.5★7,323 rev](https://www.amazon.com/dp/B07B9KLKXG) [3![GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm](https://m.media-amazon.com/images/I/51CQn4h4+HL.jpg)**GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm**GUPORT**$9.74**5.0★5 rev](https://www.amazon.com/dp/B0GXY2BS3H) [4![2 Rolls Burlap Roll - Burlap Tree Wraps To Protect Bark 7.8 X 118 Sackcloth Fabric Wrap Burlap Plant Covers Freeze Protection Tree Covers For Winter Garden Plants Tree Trunk Protector Jute Keep Warm](https://m.media-amazon.com/images/I/51jqscmTvAL.jpg)**2 Rolls Burlap Roll - Burlap Tree Wraps To Protect Bark 7.8 X 118 Sackcloth Fabric Wrap Burlap Plant Covers Freeze Protection Tree Covers For Winter Garden Plants Tree Trunk Protector Jute Keep Warm**MAQIHAN**$7.19**4.3★183 rev](https://www.amazon.com/dp/B0CR1H9NLL) [5![Tcevily 7.8 x 100ft Burlap Tree Wrap Roll for Gardening Natural Tree Trunk Wrap Fabric Tree Protector Garden Burlap Roll Burlap Wrap Plants Bandage for Keeping Warm Moisturizing (7.8 x 100ft)](https://m.media-amazon.com/images/I/510oxyoqRZL.jpg)**Tcevily 7.8 x 100ft Burlap Tree Wrap Roll for Gardening Natural Tree Trunk Wrap Fabric Tree Protector Garden Burlap Roll Burlap Wrap Plants Bandage for Keeping Warm Moisturizing (7.8 x 100ft)**Tcevily**$32.39**4.6★25 rev](https://www.amazon.com/dp/B0D93Y6R3D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm](https://m.media-amazon.com/images/I/51CQn4h4+HL.jpg)**GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm**GUPORT**$9.74**5 rev2mo ago](https://www.amazon.com/dp/B0GXY2BS3H) [![SKYZUOAN 19.7 x6.5 ft Natural Burlap Fabric No-Fray Edges Soft & Easy-Cut Hessian Jute Fabric for Rustic Crafts Plant Wrap Weed Barrier Note: Natural Scent (Air 1-2 Days)](https://m.media-amazon.com/images/I/412r2rqEtTL.jpg)**SKYZUOAN 19.7 x6.5 ft Natural Burlap Fabric No-Fray Edges Soft & Easy-Cut Hessian Jute Fabric for Rustic Crafts Plant Wrap Weed Barrier Note: Natural Scent (Air 1-2 Days)**SKYZUOAN**$5.71**63 rev6mo ago](https://www.amazon.com/dp/B0GCJCWSSM) [![AlpineReach Burlap Fabric Roll 1.3ft x 30ft - Multipurpose Natural Jute for Tree & Plant Frost Protection Wedding Runner Decorations Home Center Pieces Rustic Fiber Party Dcor Gardening](https://m.media-amazon.com/images/I/51sVh1vxysL.jpg)**AlpineReach Burlap Fabric Roll 1.3ft x 30ft - Multipurpose Natural Jute for Tree & Plant Frost Protection Wedding Runner Decorations Home Center Pieces Rustic Fiber Party Dcor Gardening**AlpineReach**$24.06**45 rev10mo ago](https://www.amazon.com/dp/B0FPRN53GR) [![40 x 5 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor](https://m.media-amazon.com/images/I/51gztlXJu0L.jpg)**40 x 5 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor**Liaycco**$8.22**255 rev1y ago](https://www.amazon.com/dp/B0FHCXKYWS) [![Liaycco 40 x 40 Feet Burlap Fabric Roll 13 Yards Burlap Fabric by the Yard for Tree Wrap Garden Plant Cover Weed Barrier Landscaping & DIY Crafts Ideal for Outdoor Winter Protection](https://m.media-amazon.com/images/I/51Ij6zpNTPL.jpg)**Liaycco 40 x 40 Feet Burlap Fabric Roll 13 Yards Burlap Fabric by the Yard for Tree Wrap Garden Plant Cover Weed Barrier Landscaping & DIY Crafts Ideal for Outdoor Winter Protection**Liaycco**$30.18**255 rev1y ago](https://www.amazon.com/dp/B0FHDCVMWH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm](https://m.media-amazon.com/images/I/51CQn4h4+HL.jpg)**GUPORT 2/4/8 Rolls 19.6ft Burlap Tree Protector Wraps Natural Jute 7.8 9.8 Winter Outdoor Tree Wraps Tree Trunk Protector Guard Antifreeze Bandage bark Protector Wrap for Keeping Plant Warm**GUPORT**$9.74**5.0★**▲ 771%**](https://www.amazon.com/dp/B0GXY2BS3H) [![40 x 5 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor](https://m.media-amazon.com/images/I/51gztlXJu0L.jpg)**40 x 5 Feet Burlap Fabric Roll Burlap Fabric by the Yard Natural Jute Garden Fabric for DIY Crafts Multipurpose Tree Wrap Outdoor Plant Cover Weed Barrier Landscaping Rustic Party Decor**Liaycco**$8.22**4.0★**▲ 366%**](https://www.amazon.com/dp/B0FHCXKYWS) [![SKYZUOAN 19.7 x6.5 ft Natural Burlap Fabric No-Fray Edges Soft & Easy-Cut Hessian Jute Fabric for Rustic Crafts Plant Wrap Weed Barrier Note: Natural Scent (Air 1-2 Days)](https://m.media-amazon.com/images/I/412r2rqEtTL.jpg)**SKYZUOAN 19.7 x6.5 ft Natural Burlap Fabric No-Fray Edges Soft & Easy-Cut Hessian Jute Fabric for Rustic Crafts Plant Wrap Weed Barrier Note: Natural Scent (Air 1-2 Days)**SKYZUOAN**$5.71**4.4★**▲ 360%**](https://www.amazon.com/dp/B0GCJCWSSM) [![SYWHXY 4Roll Jute Burlap Tree Wraps 7.89.8 Winter Tree Protector Wraps](https://m.media-amazon.com/images/I/61xrBook1mL.jpg)**SYWHXY 4Roll Jute Burlap Tree Wraps 7.89.8 Winter Tree Protector Wraps**SYWHXY**$18.99**4.6★**▲ 265%**](https://www.amazon.com/dp/B09L47H4RK) [![Burlap for Gardening 40 x 15 Feet - Multipurpose Natural Burlap Fabric - High Density Jute Fiber Suitable for Weed Barrier Frost Guard for Gardening Home Decorations and Crafts](https://m.media-amazon.com/images/I/51GDl2+5TfL.jpg)**Burlap for Gardening 40 x 15 Feet - Multipurpose Natural Burlap Fabric - High Density Jute Fiber Suitable for Weed Barrier Frost Guard for Gardening Home Decorations and Crafts**FIBEUSION**$19.16**4.6★**▲ 226%**](https://www.amazon.com/dp/B0CW2FCS9B)

**~~View all trending →~~**

## **What buyers say about burlap tree wrap**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Good Quality”*

**Plant Growth**10%

*“Happy plants”*

**Size-Overall**8%

*“Exactly as described fit perfectly highly recommend”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Value For Money**8%

*“Great price”*

**Ease Of Use**7%

*“Easy to use”*

**Material Quality**6%

*“Very good and sturdy material”*

**Durability**4%

*“The material feels durable while still allowing for airflow and drainage, which is exactly what you want for gardening or outdoor applications”*

**Drop/Impact Protection**3%

*“Wrapped around my tree easily Protects while allowing it to breathe”*

**Thickness**2%

*“Upon inspection, the burlap seems to have appropriate thickness, and the dimensions are correct”*

### **What buyers complain about **

**Smell**47%

*“Chemical Smell”*

**Size-Overall**7%

*“Incorrect size”*

**Thickness**5%

*“it is on the thin side”*

**Advertised Vs Actual Product**4%

*“It wont look like the picture because it comes shrink wrapped”*

**Plant Growth**3%

*“No way can I use this to cover plants”*

**Functionality-Overall**2%

*“Doesn't Burn Well”*

**Suitable For Indoor**2%

*“the persistent odor makes it a poor choice for edible gardens or indoor projects where safety”*

**Value For Money**2%

*“A bit overpriced for the size”*

**Durability**2%

*“Falls apart easily”*

**Quality-Overall**1%

*“Cheaply made”*

### **Top return reasons **

**Size-Overall**23%

**Material Quality**20%

**Smell**15%

**Advertised Vs Actual Product**11%

**Value For Money**7%

**Thin**4%

**Quality-Overall**4%

**Functionality-Overall**4%

**Thickness**2%

**Defective Material/Parts**1%

## **Common questions**

<dl>

<dt>**Is burlap tree wrap profitable to sell on Amazon United States?**</dt><dd>The niche generates $87K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (47/100).</dd>

<dt>**How competitive is the burlap tree wrap niche?**</dt><dd>14 brands and 22 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 67% of demand.</dd>

<dt>**What do buyers complain about in burlap tree wrap?**</dt><dd>Top complaints mined from reviews: Smell, Size-Overall, Thickness. The return rate is 2.6%.</dd>

<dt>**When does demand for burlap tree wrap peak?**</dt><dd>Demand peaks in Oct–Nov–Dec; the busiest month runs 10.2× the quietest.</dd>

<dt>**What does it cost to enter the burlap tree wrap niche?**</dt><dd>Listings span $5.71–$60.20; the average listing price is $22.96 (sweet spot $15–$100). The average incumbent carries 1,309 reviews — the moat a new listing must climb.</dd>

</dl>

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