---
title: "Bunting — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/bunting"
last_updated: "2026-07-21T11:19:29.298Z"
locale: en
meta:
description: "Niche score 79/100 · $1.3M/yr market · 1.5M searches/yr · $27.80 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 79/100 · $1.3M/yr market · 1.5M searches/yr · $27.80 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bunting — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **bunting**
**Launch it**
A $1.3M/yr market growing >1,000% this quarter with returns at 1.1% — clears our launch bar.
Market size 82Growth 100Conversion 37Competition 81Returns 94Price range 84Avg price 95Brand share 89Review moat 71Quality gap 53
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$27.80**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.99–$105.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.5M searches
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****678.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bunting is a $1.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 79/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bunting market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.7M–$2.2M**
- units × avg price
- **Launch success**
- **94%**
- 15 of 16 new (360d)
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,550**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**46%**
Top 20: 83%
**Top-5 click share**
**34%**
Top 20: 68%
**Open market**
**49%**
- NUOLAN15% - Heartome9% - HOOSUN9% - GoosWexmzl7% - NUOGIC7% - STTQYB5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
350K250KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 84.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/bunting/trend)
## **Top bunting search terms**
- **bunting flags outdoor**279K/yr>1,000%2.2% conv. - **american flag bunting**241K/yr>1,000%1.7% conv. - **patriotic bunting**127K/yr>1,000%1.6% conv. - **bunting**160K/yr+710.0%1.6% conv. - **flag bunting**108K/yr>1,000%1.7% conv. - **4th of july bunting**65K/yr>1,000%1.2% conv. - **buntings for outside**65K/yr>1,000%2.5% conv. - **flag buntings for outside**63K/yr>1,000%2.3% conv. - **american flag bunting for outside**53K/yr>1,000%2.2% conv. - **flag banners for outside**56K/yr>1,000%1.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/bunting/search-terms)
## **Top bunting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$38K6%$75K9%$113K12%$150K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 59 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2x4 Ft American Pleated Fan Flag Patriotic Half Fan Bunting Flag Indoor Outdoor for Red White Blue USA 250th Anniversary 4th of July Decoration Patriotic Decor Memorial Day (Set of 5)**NUOLAN**$33.76**4.6★466 rev](https://www.amazon.com/dp/B0BYSJHY2Q) [2**3x6 Ft American Pleated Fan Flag (Set of 4) Patriotic Half Fan Bunting 4th of July Memorial Day Decorations for 250th Anniversary (Large Size)**GoosWexmzl**$41.79**4.6★1,228 rev](https://www.amazon.com/dp/B09S8XT64X) [3**1.5x3 Ft 4th of July Decorations 250 anniversary flag Bunting Flags outdoor- Half Fan Banner Pleated Patriotic USA Flags 3-Pack**NUOGIC**$13.95**4.6★1,135 rev](https://www.amazon.com/dp/B08BLSYL31) [4**3x6 FT American Bunting Flags Outdoor 4th of July Pleated Large Fan Flags USA Patriotic Banner Decorations for 250th Anniversary Outside Porch Fence Yard Garden Red White and Blue Decor (4)**STTQYB**$37.47**4.7★200 rev](https://www.amazon.com/dp/B0DRFQ2R7J) [5**HOOSUN 4th of July Decorations American Flag Bunting for Outside Patriotic Fourth of July Bunting Memorial Day Decorations USA Pleated Fan Flag 1.5x3 FT Red White and Blue Buntings Banner 6 Pack**HOOSUN**$27.33**4.5★2,783 rev](https://www.amazon.com/dp/B0C6DQVWFT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**America 250th Anniversary Half Circle Bunting 2 Pack 1.5x3 Ft | Patriotic Fan Bunting 1776-2026 | Premium Polyester Brass Grommets | 4th of July Memorial Day Independence Day Porch Decor**Jester Fiesta**$9.36**51 rev2mo ago](https://www.amazon.com/dp/B0GYGFCFLS) [**250th Anniversary 4th of July Decorations 4 Pcs 2 x 4 FT American Bunting Flags for Outside Pleated Half Fan Flag Bunting for Memorial Day Independence Day Patriotic Decorations**FloraSea**$23.75**23 rev2mo ago](https://www.amazon.com/dp/B0GY8JVWY9) [**Betsy Ross Flag Bunting 48Pcs Flags 14x21cm String - 49ft Double-sided printed with Polyester Rope - 13 Stars Colonial Banner For 4th of July 250th Anniversary Soccer 2026 & Game Day Decor**Jester Fiesta**$9.73**73 rev2mo ago](https://www.amazon.com/dp/B0GYB33HWR) [**Waybla 2 PCS 250th Anniversary USA Flag Bunting Banner 1.5 x 3 FT 1776-2026 Patriotic Half Fan Flags American Anniversary Decorations for Porch Fence Wall and Outdoor Party Decor**Waybla**$6.99**21 rev2mo ago](https://www.amazon.com/dp/B0GXK4FQX2) [**BEANEWONE American Flag Bunting Patriotic Pleated Fan Flag with Brass Grommets Ideal for 4th of July Memorial Day & 250th Independence Day Anniversary Porch & Outdoor Decor (1.5x3 Feet - 3PCs)**Beanewone**$12.66**55 rev3mo ago](https://www.amazon.com/dp/B0GTVBVG9G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BEANEWONE American Flag Bunting Patriotic Pleated Fan Flag with Brass Grommets Ideal for 4th of July Memorial Day & 250th Independence Day Anniversary Porch & Outdoor Decor (1.5x3 Feet - 3PCs)**Beanewone**$12.66**4.7★**— 8%**](https://www.amazon.com/dp/B0GTVBVG9G) [**6Pack American Bunting Flags for 4th of July Patriotic Decor 1.5x3Ft Pleated Half Fan Bunting 250th Anniversary Outside Porch USA Flag Garden Embroidered Star Red White & Blue Stripe Banner**aokansha**$46.12**4.0★**— 8%**](https://www.amazon.com/dp/B0GH6P8544) [**Patriotic Embroidered Bunting USA 48 x 24 - Pleated Banner with Brass Grommets Briarwood Lane**Briarwood Lane**$13.89**4.6★**— 7%**](https://www.amazon.com/dp/B01JTYYAZI) [**3x6 Ft American Bunting Flags for Outside 4th of July 250th Anniversary Outdoor Decorations Red White and Blue Banner Half Circle USA Patriotic Pleated Fan Flag Swag for Porch Fence Railing (Set of 4)**QXCMFNI**$31.74**4.5★**— 7%**](https://www.amazon.com/dp/B0GSFQKC6B) [**Waybla 2 PCS 250th Anniversary USA Flag Bunting Banner 1.5 x 3 FT 1776-2026 Patriotic Half Fan Flags American Anniversary Decorations for Porch Fence Wall and Outdoor Party Decor**Waybla**$6.99**4.2★**— 7%**](https://www.amazon.com/dp/B0GXK4FQX2)
**~~View all trending →~~**
## **What buyers say about bunting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Good quality, easy to assemble”*
**Value For Money**12%
*“Excellent Value”*
**Color**11%
*“Colors are very vibrant”*
**Advertised Vs Actual Product**6%
*“Better than Expected”*
**Material Quality**5%
*“Good material”*
**Durability**5%
*“Will made, durable material”*
**Size-Overall**4%
*“Good size”*
**Strength**3%
*“The fabric surprised me in a good way—it feels sturdier”*
**Design-Overall**2%
*“Nice design”*
**Stitch/Finish/Polish**2%
*“The stitching is clean”*
### **What buyers complain about **
**Quality-Overall**12%
*“I expected something of lower quality”*
**Size-Overall**11%
*“Wrong size”*
**Color**9%
*“Colors are off”*
**Material Quality**7%
*“the material isn't quality”*
**Durability**7%
*“its torn apart”*
**Thickness**6%
*“Thin material”*
**Stitch/Finish/Polish**5%
*“The stitching is off”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Value For Money**3%
*“Not worth the cost”*
**Smell**2%
*“Smelled horrible”*
### **Top return reasons **
**Size-Overall**42%
**Material Quality**13%
**Color**9%
**Quality-Overall**9%
**Advertised Vs Actual Product**7%
**Value For Money**3%
**Thin**3%
**Functionality-Overall**2%
**Stitch/Finish/Polish**2%
**Mounting**2%
## **Common questions**
- **Is bunting profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 59 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (79/100).
- **How competitive is the bunting niche?**
- 41 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in bunting?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 1.1%.
- **When does demand for bunting peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 84.6× the quietest.
- **What does it cost to enter the bunting niche?**
- Listings span $6.99–$105.76; the average listing price is $27.80 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.
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