---
title: "Built in Grill — $362K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/built-in-grill"
last_updated: "2026-08-09T12:55:10.436Z"
locale: en
meta:
description: "Niche score 47/100 · $362K/yr market · 130K searches/yr · $956.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $362K/yr market · 130K searches/yr · $956.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Built in Grill — $362K/yr Amazon US Niche (2026) - Flapen"
---
# **built in grill**
**Skip it**
Pricing outside the sweet spot ($956.52 avg) — this niche doesn't clear our bar today.
Market size 54Growth 61Conversion 4Competition 42Returns 99Price range 0Avg price 0Brand share 50Review moat 85Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****295.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+37.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$362K**
$362K/yr · 130K searches
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$956.52**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$162.38–$1986.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, built in grill is a $362K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **built in grill market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$239K–$478K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#253**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **96%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 95%
**Open market**
**19%**
- SPIRE39% - Hvlwyaz10% - Electactic10% - BRANDMAN GRILLS SINCE 19879% - Stanbroil8% - Flintex6%
## **Demand**
Weekly Amazon search volume, last 9 weeks — +37.6% search growth over the last 90 days.
6K4KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/built-in-grill/trend)
## **Top built in grill search terms**
- **built in grill**39K/yr+41.8%0.2% conv. - **drop in grills for outdoor kitchens**13K/yr+45.3%0.2% conv. - **built in gas grill**10K/yr+52.2%0.2% conv. - **jenn-air outdoor grill**10K/yr+69.3%0.0% conv. - **drop in grill**9K/yr+58.7%0.1% conv. - **built in bbq grill**9K/yr+8.1%0.3% conv. - **built in bbq**6K/yr+46.7%0.3% conv. - **outdoor built in grill**5K/yr+26.4%0.1% conv. - **gas grill insert**4K/yr+42.4%0.0% conv. - **built in griddle for outdoor kitchen**4K/yr+48.1%0.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/built-in-grill/search-terms)
## **Top built in grill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$72K30%$109K40%$145K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spire Premium 5 Burner Built In Gas Grill Island Head Stainless Steel 30 Inch Propane Grill with Rear Burner 63 000 BTUs 750 SQ In Racks Dual Fuel Compatibility - 740-0788P**SPIRE**$899.21**4.4★220 rev](https://www.amazon.com/dp/B0BXM3CFPC) [2**Spire Premium 6 Burner Built In Gas Grill Island Head Stainless Steel 36 Inch Propane Grill with Rear Burner 73 000 BTUs 904 SQ In Racks with Dual Fuel Compatibility - 740-0781P**SPIRE**$1083.14**4.4★220 rev](https://www.amazon.com/dp/B0BXM27Q56) [3**Premium Built In 4 Burner Propane Gas Grill ALL-Thickened 304 Stainless Steel 32 000 BTU with 516sq.in. Cooking Space Baking Tray & Grates for Patio Backyard Parties Barbecue**Electactic**$824.32**4.2★16 rev](https://www.amazon.com/dp/B0FRFZCLQ2) [4**Brand-Man Gas Grill Built-In Head 30-Inch 4-Burner Propane Grill Natural Gas Convertible Heavy Duty 304 Stainless Steel 40 000BTUs BBQ Island Outdoor Kitchen**BRANDMAN GRILLS SINCE 1987**$816.18**4.5★57 rev](https://www.amazon.com/dp/B0D5ZXFD73) [5**Bull Outlaw 30-Inch Built-In Grill (BG-26039) Natural Gas**Bull Outdoor Products**$1568.82**4.6★183 rev](https://www.amazon.com/dp/B00CRW6ZMG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**28In Large Built in Charcoal Grills for Outdoor Kitchen Island**XLB-TYNFD**$690.02**4 rev3mo ago](https://www.amazon.com/dp/B0GY44XR68) [**Built-In Gas Grill 28 in 4 Burner Propane Grill LP Gas Charcoal & Natural Gas Convertible Heavy Duty 304 Stainless Steel 48 400-BTUs for Outdoor Kitchen Island Family Cooking**FDSAG**$935.13**4 rev3mo ago](https://www.amazon.com/dp/B0GWHNQSN6) [**Flintex Built in Outdoor Kitchen Grill 650 sq.in. Cooking Area 30 inch**Flintex**$863.98**8 rev5mo ago](https://www.amazon.com/dp/B0GN2G6BD9) [**Flintex Built in Outdoor Kitchen Grill 860 sq.in. Cooking Area 40 inch**Flintex**$1124.20**8 rev5mo ago](https://www.amazon.com/dp/B0GN2RTR8Q) [**Built-in Charcoal Grill Large BBQ Grills with Liftable Tray Insulated Hood & Temp Gauge Black Stainless Steel Barrel Grill for Outdoor Kitchen Family BBQ Parties & Patio Use**Hvlwyaz**$380.37**2 rev5mo ago](https://www.amazon.com/dp/B0GLFLPXVQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**28In Large Built in Charcoal Grills for Outdoor Kitchen Island**XLB-TYNFD**$690.02**5.0★**▲ 188%**](https://www.amazon.com/dp/B0GY44XR68) [**Built-In Gas Grill 28 in 4 Burner Propane Grill LP Gas Charcoal & Natural Gas Convertible Heavy Duty 304 Stainless Steel 48 400-BTUs for Outdoor Kitchen Island Family Cooking**FDSAG**$935.13**5.0★**▲ 186%**](https://www.amazon.com/dp/B0GWHNQSN6) [**Stanbroil 36-Inch Natural Gas Built-In Griddle Premium 304 Stainless Steel 3 Burner Flat Top Grill for Outdoor Kitchen BBQ Island**Stanbroil**$1479.29**4.0★**▲ 148%**](https://www.amazon.com/dp/B0FGHR6HH2) [**Built-in Charcoal Grill Large BBQ Grills with Liftable Tray Insulated Hood & Temp Gauge Black Stainless Steel Barrel Grill for Outdoor Kitchen Family BBQ Parties & Patio Use**Hvlwyaz**$380.37**4.0★**▲ 107%**](https://www.amazon.com/dp/B0GLFLPXVQ) [**Flintex Built in Outdoor Kitchen Grill 860 sq.in. Cooking Area 40 inch**Flintex**$1124.20**4.3★**▲ 93%**](https://www.amazon.com/dp/B0GN2RTR8Q)
**~~View all trending →~~**
## **What buyers say about built in grill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Grilling**29%
*“Decent grill”*
**Quality-Overall**12%
*“The grill is a good quality product”*
**Size-Overall**8%
*“Big enough”*
**Value For Money**7%
*“Definitely worth every penny”*
**Assembly/Installation**6%
*“Easy to install”*
**Ease Of Use**5%
*“easy to use”*
**Heating**4%
*“heats up very fast”*
**Ease Of Cleaning**4%
*“easy to clean”*
**Portability**3%
*“Great portable grill”*
**Design-Overall**2%
*“made it look very nice”*
### **What buyers complain about **
**Grilling**16%
*“Do not buy this grill”*
**Quality-Overall**12%
*“Garbage”*
**Flammable**7%
*“FIRE HAZARD”*
**Heating**7%
*“The temperature regulation is very poor”*
**Functionality-Overall**5%
*“did not execute for me”*
**Strength**4%
*“Feels very flimsy”*
**Size-Overall**4%
*“A little bigger”*
**Metal Quality**4%
*“Now the bottom of the legs are bare metal”*
**Rusts/Corrodes**4%
*“its rusting all around”*
**Leak-Proof**3%
*“Unfortunately the unit started leaking at the connection to the propane tank”*
### **Top return reasons **
**Grilling**30%
**Value For Money**15%
**Size-Overall**15%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**8%
**Scratch Resistance**5%
**Flammable**3%
**Wood Quality**3%
**Compactness**3%
**Functionality-Overall**3%
## **Common questions**
- **Is built in grill profitable to sell on Amazon United States?**
- The niche generates $362K/yr across 24 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +37.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the built in grill niche?**
- 14 brands and 31 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in built in grill?**
- Top complaints mined from reviews: Grilling, Quality-Overall, Flammable. The return rate is 0.3%.
- **What does it cost to enter the built in grill niche?**
- Listings span $162.38–$1986.24; the average listing price is $956.52 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.
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