---
title: "Bromadiolone — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/bromadiolone"
last_updated: "2026-08-05T21:23:23.171Z"
locale: en
meta:
description: "Niche score 62/100 · $1.7M/yr market · 597K searches/yr · $25.84 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $1.7M/yr market · 597K searches/yr · $25.84 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bromadiolone — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **bromadiolone**
**Launch it**
A $1.7M/yr market growing +29.7% this quarter with returns at 0.9% — clears our launch bar.
Market size 90Growth 56Conversion 91Competition 31Returns 96Price range 81Avg price 95Brand share 0Review moat 24Quality gap 67
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.84**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.7M**
$1.7M/yr · 597K searches
**Price range**
**Great****$4.56–$63.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+29.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,599.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bromadiolone is a $1.7M/yr Amazon United States market (597K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bromadiolone market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.6M–$2.1M**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Tomcat58% - Farnam33% - Motomco5% - Just One Bite II4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.7% search growth over the last 90 days.
15K10KSpike '24Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/bromadiolone/trend)
## **Top bromadiolone search terms**
- **tomcat bait**80K/yr+50.2%13.2% conv. - **tom cat bait blocks for mice and rats**63K/yr+36.4%11.4% conv. - **tomcat**63K/yr+31.9%6.0% conv. - **just one bite rat poisoning**81K/yr-3.3%11.1% conv. - **just one bite**58K/yr+42.1%8.6% conv. - **tomcat bait chunx**37K/yr+79.3%15.7% conv. - **one bite rat poisoning**44K/yr+5.9%9.5% conv. - **tom cat**31K/yr+30.0%5.6% conv. - **tomcat mouse killer**21K/yr+13.6%11.6% conv. - **one bite**16K/yr+50.0%8.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/bromadiolone/search-terms)
## **Top bromadiolone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$171K20%$342K30%$513K40%$685K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.**Tomcat**$32.49**4.6★2,230 rev](https://www.amazon.com/dp/B0F1H7DYTP) [2**Farnam Just One Bite II Rat & Mouse Bar 8pk 8lb**Farnam**$43.04**4.6★6,662 rev](https://www.amazon.com/dp/B005SNHSR2) [3**Tomcat Mouse Killer(e) Child Resistant Refillable Station - Weather-Resistant Indoor/Outdoor Bait Station with Clear Monitoring Lid 1 Station and 32 Bait Blocks**Tomcat**$12.32**4.4★1,404 rev](https://www.amazon.com/dp/B01MT6BTQW) [4**Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack**Tomcat**$14.91**4.2★14,957 rev](https://www.amazon.com/dp/B08129DYTH) [5**Farnam Just One Bite II Bait Chunks 8lbs (64 2 oz chuncks)**Farnam**$56.47**4.4★3,084 rev](https://www.amazon.com/dp/B005WKE2HA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.**Tomcat**$32.49**2,230 rev1y ago](https://www.amazon.com/dp/B0F1H7DYTP) [**Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack**Tomcat**$14.91**14,957 rev6y ago](https://www.amazon.com/dp/B08129DYTH) [**Just One Bite II 16 oz. Rodent Rat Bait Cake Blocks - (Pack of 8)**Just One Bite II**$44.32**4,920 rev7y ago](https://www.amazon.com/dp/B07TCNMDJZ) [**Tomcat Repellents Rodent Repellent Ready-to-Use with Comfort Wand 1 gal.**Tomcat**$24.37**11,736 rev7y ago](https://www.amazon.com/dp/B012RGQ936) [**Farnam Just One Bite EX Bait Station Disposable Mouse Bait Trap with Bromethalin to Kill House Mice Fast Preloaded and Ready to Use Rat Killer 3-Pack**Farnam**$10.46**1,165 rev7y ago](https://www.amazon.com/dp/B07K1Z75NN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tomcat Mouse Killer(e) Child Resistant Refillable Station - Weather-Resistant Indoor/Outdoor Bait Station with Clear Monitoring Lid 1 Station and 32 Bait Blocks**Tomcat**$12.32**4.4★**▲ 105%**](https://www.amazon.com/dp/B01MT6BTQW) [**Tomcat Rat & Mouse Killer Child & Dog Resistant Refillable Station**Tomcat**$15.36**4.2★**▲ 49%**](https://www.amazon.com/dp/B01N6O3IB3) [**Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack**Tomcat**$14.91**4.2★**▲ 40%**](https://www.amazon.com/dp/B08129DYTH) [**Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.**Tomcat**$32.49**4.6★**▲ 17%**](https://www.amazon.com/dp/B0F1H7DYTP) [**Farnam Just One Bite II Bait Chunks 8lbs (64 2 oz chuncks)**Farnam**$56.47**4.4★**— 7%**](https://www.amazon.com/dp/B005WKE2HA)
**~~View all trending →~~**
## **What buyers say about bromadiolone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**21%
*“keeps pests away”*
**Quality-Overall**15%
*“Reliable product”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**10%
*“Ease of use”*
**Value For Money**10%
*“Worth every penny”*
**Smell**6%
*“it also made the garage smell so good”*
**Strength**5%
*“Effective”*
**Durability**3%
*“This stuff works great been using it for years”*
**Functionality-Overall**3%
*“It is effective with mice”*
**Size-Overall**1%
*“size is good”*
### **What buyers complain about **
**Functionality-Overall**33%
*“DID NOT WORK”*
**Pest/Insect Control**21%
*“Doesnt kill mice”*
**Value For Money**10%
*“It is fairly expensive”*
**Size-Overall**4%
*“Very large ones”*
**Smell**3%
*“Apparently its scented”*
**Durability**3%
*“it died within 2 weeks”*
**Quality-Overall**3%
*“Junk”*
**Ease Of Use**2%
*“we just cant use it”*
**Spray/Flow**2%
*“This spray doesnt SPRAY”*
**Contamination**2%
*“it also looked like some of the poison had turned into a powder”*
### **Top return reasons **
**Functionality-Overall**30%
**Size-Overall**27%
**Advertised Vs Actual Product**11%
**Value For Money**9%
**Pest/Insect Control**6%
**Defective Material/Parts**4%
**Leak-Proof**2%
**Smell**2%
**Spray/Flow**2%
**Product Condition**1%
## **Common questions**
- **Is bromadiolone profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 16 tracked products. 90-day search growth is +29.7%. Flapen's verdict: Launch it (62/100).
- **How competitive is the bromadiolone niche?**
- 4 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bromadiolone?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.9%.
- **When does demand for bromadiolone peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the bromadiolone niche?**
- Listings span $4.56–$63.68; the average listing price is $25.84 (sweet spot $15–$100). The average incumbent carries 5,600 reviews — the moat a new listing must climb.
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