---
title: "Briggs and Stratton — $250K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/briggs-and-stratton"
last_updated: "2026-08-10T03:14:17.698Z"
locale: en
meta:
description: "Niche score 49/100 · $250K/yr market · 220K searches/yr · $16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $250K/yr market · 220K searches/yr · $16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Briggs and Stratton — $250K/yr Amazon US Niche (2026) - Flapen"
---
# **briggs and stratton**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 64Conversion 75Competition 18Returns 98Price range 72Avg price 78Brand share 12Review moat 44Quality gap 16
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.11**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.12–$32.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+43.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$250K**
$250K/yr · 220K searches
**Review moat**
**Okay****2,054.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, briggs and stratton is a $250K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Aug. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **briggs and stratton market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$242K–$322K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**2%**
- Briggs & Stratton78% - RALBDX5% - WaruiTT5% - Harbot4% - Savior3% - Abroman3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.0% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Aug · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/briggs-and-stratton/trend)
## **Top briggs and stratton search terms**
- **briggs and stratton oil filter**51K/yr+12.3%7.5% conv. - **briggs and stratton**31K/yr+36.9%0.1% conv. - **492932s briggs and stratton oil filter**20K/yr+45.0%15.7% conv. - **492932s**16K/yr+90.0%11.7% conv. - **briggs and stratton parts lookup**13K/yr+215.8%0.0% conv. - **492932**9K/yr+58.7%10.5% conv. - **briggs and stratton engine parts**11K/yr+58.9%0.0% conv. - **492932 oil filter**10K/yr+16.7%11.0% conv. - **lawn mower oil filter**8K/yr+16.6%1.7% conv. - **briggs oil filter**6K/yr+20.9%8.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/briggs-and-stratton/search-terms)
## **Top briggs and stratton products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$100K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Briggs & Stratton 492932S Oil Filter**Briggs & Stratton**$9.47**4.8★15,546 rev](https://www.amazon.com/dp/B002E3IH1K) [2**Briggs & Stratton 2 Pack Oil Filter Genuine Replacement Part 492932 Compatible with Lawn Mower**Briggs & Stratton**$16.90**4.8★1,704 rev](https://www.amazon.com/dp/B011VS0D9M) [3**Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)**Briggs & Stratton**$22.00**4.9★1,268 rev](https://www.amazon.com/dp/B011VS0K5Y) [4**RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056**RALBDX**$9.55**4.7★332 rev](https://www.amazon.com/dp/B09YYV3C4P) [5**Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (5 Pack)**Briggs & Stratton**$32.70**4.7★394 rev](https://www.amazon.com/dp/B011W1EX5I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Abroman (3 pack) 492932S Oil Filter Fits for Replacement Part Briggs & Stratton 492932 695396 696854 J-Deere am125424 GY20577 LG492932S Lawn Mower Tractor**Abroman**$12.87**240 rev3y ago](https://www.amazon.com/dp/B0BXWVM3KZ) [**492932 Oil Filter for BS 492932S 492056 492932B 4049 4049H 1PCS**WaruiTT**$8.12**219 rev3y ago](https://www.amazon.com/dp/B0BPQ8B1NK) [**RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056**RALBDX**$9.55**332 rev4y ago](https://www.amazon.com/dp/B09YYV3C4P) [**792105 Air Filter Replacement 696854 492932S Oil Filter for BS 593435 593240 20hp 24hp 26hp 23hp Exntended Life Series D170 Z245 MIU11515 GY21057 Lawn Mower**Venseri**$15.93**2,160 rev7y ago](https://www.amazon.com/dp/B07MFJ1WNT) [**Savior 492932S Oil Filter for Brigs & Straton 492932 795890 695396 492932B 492056 696854 842921 Kohler 25 050 01 JD AM125424 GY20577 Kawasaki 49065-7007**Savior**$18.35**527 rev7y ago](https://www.amazon.com/dp/B07H5LK5QR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**492932 Oil Filter for BS 492932S 492056 492932B 4049 4049H 1PCS**WaruiTT**$8.12**4.7★**▲ 93%**](https://www.amazon.com/dp/B0BPQ8B1NK) [**Briggs & Stratton 696854 Pack of 2 Oil Filters**Briggs & Stratton**$23.78**4.8★**▲ 21%**](https://www.amazon.com/dp/B0106PVVTM) [**Savior 492932S Oil Filter for Brigs & Straton 492932 795890 695396 492932B 492056 696854 842921 Kohler 25 050 01 JD AM125424 GY20577 Kawasaki 49065-7007**Savior**$18.35**4.7★**▲ 18%**](https://www.amazon.com/dp/B07H5LK5QR) [**Briggs & Stratton 2 Pack Oil Filter Genuine Replacement Part 492932 Compatible with Lawn Mower**Briggs & Stratton**$16.90**4.8★**▲ 14%**](https://www.amazon.com/dp/B011VS0D9M) [**792105 Air Filter Replacement 696854 492932S Oil Filter for BS 593435 593240 20hp 24hp 26hp 23hp Exntended Life Series D170 Z245 MIU11515 GY21057 Lawn Mower**Venseri**$15.93**4.7★**— 8%**](https://www.amazon.com/dp/B07MFJ1WNT)
**~~View all trending →~~**
## **What buyers say about briggs and stratton**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Correct fit”*
**Filtration**21%
*“Good filter”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Value For Money**14%
*“Excellent price”*
**Quality-Overall**13%
*“Excellent product”*
**Correct Contents**2%
*“correct product”*
**Assembly/Installation**2%
*“Easy to install”*
**Leak-Proof**1%
*“users commonly report that it installs easily without leaks or adjustment issues”*
**Maintenance And Repair**1%
*“Im happy I included it in my routine maintenance”*
**Efficiency**1%
*“Works well”*
### **What buyers complain about **
**Filtration**32%
*“Cracked fuel filter”*
**Leak-Proof**13%
*“leak issues i threw entire set of 5 into trash”*
**Size-Overall**8%
*“This filter is just that tiny bit smaller”*
**Socket/Port/Plug**6%
*“Spark plugs no good”*
**Color**3%
*“was a different color. grey instead of yellow.”*
**Quality-Overall**3%
*“Fooled again”*
**Ease Of Use**2%
*“difficult to remove”*
**Thickness**2%
*“I do wish the outer casing felt a bit thicker though”*
**Grip**2%
*“I was a bit worried about getting a good grip to install it”*
**Material Quality**2%
*“feels a little cheap in the hand”*
### **Top return reasons **
**Size-Overall**44%
**Filtration**33%
**Advertised Vs Actual Product**8%
**Value For Money**4%
**Compatibility-Overall**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Motor Issues**1%
**Functionality-Overall**1%
**Contamination**1%
## **Common questions**
- **Is briggs and stratton profitable to sell on Amazon United States?**
- The niche generates $250K/yr across 12 tracked products. 90-day search growth is +43.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the briggs and stratton niche?**
- 7 brands and 48 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in briggs and stratton?**
- Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 0.5%.
- **When does demand for briggs and stratton peak?**
- Demand peaks in Apr–May–Aug; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the briggs and stratton niche?**
- Listings span $8.12–$32.70; the average listing price is $16.11 (sweet spot $15–$100). The average incumbent carries 2,055 reviews — the moat a new listing must climb.
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