---
title: "Briggs and Stratton Starter — $224K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/briggs-and-stratton-starter"
last_updated: "2026-08-09T15:10:10.965Z"
locale: en
meta:
description: "Niche score 59/100 · $224K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $224K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Briggs and Stratton Starter — $224K/yr Amazon US Niche (2026) - Flapen"
---
# **briggs and stratton starter**
**Worth a look**
Shows demand growing +115.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 95Conversion 52Competition 52Returns 23Price range 95Avg price 95Brand share 41Review moat 74Quality gap 62
**Growth**
**Incredible****+115.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$39.54**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$28.96–$55.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****533.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$224K**
$224K/yr · 133K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, briggs and stratton starter is a $224K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **briggs and stratton starter market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$237K–$316K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#457**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**14%**
- Parts Player30% - BDELI22% - DynaVim Parts16% - A ABIGAIL7% - ProMintu5% - Boatrip5% - Open — no brand owns it (10 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +115.4% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/briggs-and-stratton-starter/trend)
## **Top briggs and stratton starter search terms**
- **briggs and stratton starter**30K/yr+57.9%4.3% conv. - **lawn mower starter**12K/yr+101.2%1.7% conv. - **briggs and stratton starter motor**8K/yr+254.3%3.1% conv. - **craftman mower starter**5K/yr+152.4%1.9% conv. - **593934**6K/yr+137.8%11.7% conv. - **craftsman lawn mower starter**6K/yr+128.4%1.5% conv. - **john deere starter**8K/yr+31.5%0.9% conv. - **troy bilt starter**6K/yr+77.3%1.2% conv. - **593934 starter**5K/yr+127.8%10.7% conv. - **briggs stratton starter**4K/yr+236.5%2.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/briggs-and-stratton-starter/search-terms)
## **Top briggs and stratton starter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$34K20%$45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OEG Parts Replacement Starter 14 Tooth Steel Gear Compatible with Briggs Stratton Cub Cadet 14.5 16 16.5 17 17.5 18 18.5 HP John Deere New Holland Toro 593934 693551 LG693551 BS693551 SE501848 CCW**Parts Player**$34.25**4.2★1,112 rev](https://www.amazon.com/dp/B01DTK9ME2) [2**Briggs and Stratton Starter Replacement 14 Teeth 593934 693551 030221 33R877 12 12.5 13 14 15.5 16 16.5 17 17.5 18 18.5 19.5 HP Cub Cadet 11 16 18 RTZ LT1018 John Deere D100 105 L100 New Holland Toro**BDELI**$42.53**4.2★742 rev](https://www.amazon.com/dp/B0C23JQCVY) [3**OEG Parts New Starter Compatible with Briggs & Stratton 1972-2002 7HP-18HP Engines 390838 391423 392749 394805 491766 497594 497595 693054 SBS0001 41022003 41022003R 41022052**Parts Player**$28.96**4.4★4,244 rev](https://www.amazon.com/dp/B00TOFFCPK) [4**Briggs and Stratton Starter Replacement for 14 Teeth 593934 693551 030221 5777N 12 12.5 13 14 15.5 16 16.5 17 17.5 18 18.5 19.5 HP Cub Cadet 11 16 18 RTZ LT1018 John Deere D100 105 L100 Toro**DynaVim Parts**$41.16**4.3★378 rev](https://www.amazon.com/dp/B0D1QV7ZCS) [5**Boatrip 5777 Steel Gear Starter (14-Teeth) Replacement for Briggs & Stratton 593934 693551 Craftsman Lawn Mower Tractor John Deere L100 D105 Cub Cadet LT1018 14.5 17 18 18.5 19HP LG693551 33R777**Boatrip**$37.03**4.2★146 rev](https://www.amazon.com/dp/B0C6XYM7JM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starter Replacement for Briggs and Stratton 14 Teeth 593934 693551 5777N 12 12.5 13 14 15.5 16 16.5 17 17.5 18 18.5 19.5 HP Cub Cadet 11 16 18 RTZ LT1018 Joh.n Deer.e D100 105 L100 New Holland Toro**BELLINGO**$41.02**13 rev4mo ago](https://www.amazon.com/dp/B0GJ8SM9RZ) [**San-IgniteX 14T CCW Starter Motor for Briggs & Stratton Engines (14.5-18.5HP) - Direct Replacement for 593934/693551/LG693551 with OEM-Quality 14-Tooth Gear Design**San-IgniteX**$38.90**34 rev1y ago](https://www.amazon.com/dp/B0F9NFJ488) [**Briggs and Stratton Starter Replacement for 14 Teeth 593934 693551 030221 5777N 12 12.5 13 14 15.5 16 16.5 17 17.5 18 18.5 19.5 HP Cub Cadet 11 16 18 RTZ LT1018 John Deere D100 105 L100 Toro**DynaVim Parts**$41.16**378 rev2y ago](https://www.amazon.com/dp/B0D1QV7ZCS) [**Steel Gear Starter Replacement for 14 Teeth Briggs and Stratton 593934 693551 030221 33R877 12 12.5 13 14 15.5 16 16.5 17 17.5 18 18.5 19.5 HP Cub Cadet 11 16 18 RTZ LT John Deere D100 105 Toro**DynaVim Parts**$40.17**240 rev2y ago](https://www.amazon.com/dp/B0D1QJ91HW) [**593934 693551 LG693551 5777N Starter for Briggs and Stratton 12-18.5HP BS693551 for Cub Cadet John Deere Sabo Toro New Holland Scotts Mower**ultramindz**$38.94**78 rev2y ago](https://www.amazon.com/dp/B0D3HVC5G5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OEG Parts New 16 Tooth Starter Compatible With Briggs & Stratton 1972-2002 7HP-18HP Engines 41022003 41022003R 41022052 390838 391423 392749 394805 491766 497594 497595 693054 SBS0001**OEG Parts**$29.82**3.6★**▲ 133%**](https://www.amazon.com/dp/B0C28TM7VG) [**Starter Replacement for Briggs and Stratton 14 Teeth 593934 693551 5777N 12 12.5 13 14 15.5 16 16.5 17 17.5 18 18.5 19.5 HP Cub Cadet 11 16 18 RTZ LT1018 Joh.n Deer.e D100 105 L100 New Holland Toro**BELLINGO**$41.02**5.0★**▲ 79%**](https://www.amazon.com/dp/B0GJ8SM9RZ) [**5742N Starter Motor 16 Teeth Compatible with L118 L120 Briggs & Stratton for Lawn Mower 7-22Hp41022003 497595 497594 391423 390838 392749 394805 491766 693054 SBS0001 AM122337 LG497595 (Steel Gear)**A ABIGAIL**$38.19**4.3★**▲ 65%**](https://www.amazon.com/dp/B08BC6S3D3) [**PROMintu 14 Tooth Starter Motor Replaces for 42 inch Craftsman LT1000 LT2000 LT3000 YT3000 DYT4000 Riding Lawn Mower Tractors with Briggs Stratton Intek 17HP 17.5HP 18HP 18.5HP 19HP 19.5HP 20HP**ProMintu**$55.45**4.3★**▲ 44%**](https://www.amazon.com/dp/B0C33MF5SZ) [**OEG Parts Replacement Starter 14 Tooth Steel Gear Compatible with Briggs Stratton Cub Cadet 14.5 16 16.5 17 17.5 18 18.5 HP John Deere New Holland Toro 593934 693551 LG693551 BS693551 SE501848 CCW**Parts Player**$34.25**4.2★**▲ 40%**](https://www.amazon.com/dp/B01DTK9ME2)
**~~View all trending →~~**
## **What buyers say about briggs and stratton starter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Direct fit”*
**Quality-Overall**12%
*“Excellent vendor and product”*
**Advertised Vs Actual Product**11%
*“As described”*
**Value For Money**10%
*“Very reasonable price”*
**Efficiency**9%
*“Worked great as a replacement on my 2017 Troy built riding mower”*
**Assembly/Installation**8%
*“Easy install”*
**Motor Power**4%
*“cranking power was excellent”*
**Durability**2%
*“durable, and worth every penny”*
**Ease Of Use**2%
*“Easy to ut on working great”*
**Functionality-Overall**2%
*“The tractor runs like new”*
### **What buyers complain about **
**Durability**30%
*“Broke on first use”*
**Quality-Overall**22%
*“No quality control”*
**Defective Material/Parts**7%
*“Came bent so badly its unusable”*
**Size-Overall**6%
*“Does not fit”*
**Noise Level**5%
*“I get high pitched noises from it”*
**Material Quality**5%
*“Plastic gear and is probably the cheapest plastic they could make”*
**Functionality-Overall**4%
*“Did not work”*
**Motor Issues**3%
*“my machine is down”*
**Strength**2%
*“Weak, does not mesh well with flywheel”*
**Value For Money**1%
*“Cost me 3 times more”*
### **Top return reasons **
**Size-Overall**24%
**Functionality-Overall**18%
**Defective Material/Parts**13%
**Motor Issues**10%
**Compatibility-Overall**7%
**Durability**4%
**Mounting**4%
**Advertised Vs Actual Product**4%
**Assembly/Installation**2%
**Mechanism Issues**2%
## **Common questions**
- **Is briggs and stratton starter profitable to sell on Amazon United States?**
- The niche generates $224K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +115.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the briggs and stratton starter niche?**
- 16 brands and 24 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in briggs and stratton starter?**
- Top complaints mined from reviews: Durability, Quality-Overall, Defective Material/Parts. The return rate is 5.7% — above our launch gate.
- **When does demand for briggs and stratton starter peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the briggs and stratton starter niche?**
- Listings span $28.96–$55.99; the average listing price is $39.54 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.
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