---
title: "Briggs and Stratton Air Filter — $360K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/briggs-and-stratton-air-filter"
last_updated: "2026-08-09T14:15:33.452Z"
locale: en
meta:
description: "Niche score 63/100 · $360K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $360K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Briggs and Stratton Air Filter — $360K/yr Amazon US Niche (2026) - Flapen"
---
# **briggs and stratton air filter**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 82Conversion 78Competition 62Returns 97Price range 49Avg price 30Brand share 77Review moat 49Quality gap 16
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+77.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$360K**
$360K/yr · 477K searches
**Review moat**
**Okay****1,602.32**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.53–$24.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, briggs and stratton air filter is a $360K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 63/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **briggs and stratton air filter market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$288K–$384K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **—flat
**Sellers**
**64**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 84%
**Open market**
**35%**
- YCAIGKG18% - Briggs & Stratton12% - HEYZLASS10% - ARTSHU10% - HOODELL9% - KELKONG7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +77.9% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/briggs-and-stratton-air-filter/trend)
## **Top briggs and stratton air filter search terms**
- **briggs and stratton air filter**241K/yr+60.4%4.8% conv. - **lawn mower air filter**49K/yr+121.6%5.1% conv. - **craftsman lawn mower air filter**18K/yr+120.8%4.7% conv. - **lawn mower filter**17K/yr+107.1%6.5% conv. - **lawn mower air filter briggs and stratton**16K/yr+90.3%6.6% conv. - **lawn mower filters**12K/yr+114.2%3.3% conv. - **lawnmower air filter**14K/yr+103.7%5.7% conv. - **briggs air filter**14K/yr+44.1%4.5% conv. - **craftsman push mower air filter**8K/yr+182.1%4.4% conv. - **briggs & stratton air filter**13K/yr+44.2%4.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/briggs-and-stratton-air-filter/search-terms)
## **Top briggs and stratton air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$36K15%$54K20%$72K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YCAIGKG 593260 Air Filter Replaces 798452 334404 2Pcs Professional Lawn Mower Replacement Air Filters for 550E 09P702 500EX 550EX 625 575EX 09P00 5432 5432K 4247 Series Engine**YCAIGKG**$4.94**4.8★394 rev](https://www.amazon.com/dp/B0FH9LNKM2) [2**HEYZLASS 5 Pack 491588S Air Filter Compatible with 491588 4915885 Flat OEM Air Cleaner Cartridge Lawn Mower Air Filter**HEYZLASS**$8.59**4.8★4,315 rev](https://www.amazon.com/dp/B074GVYS7W) [3**2 Pack Genuine Briggs & Stratton 491588S Air Filter Replaces 399959 OEM**Briggs & Stratton**$10.96**4.8★912 rev](https://www.amazon.com/dp/B01M6ZLSRL) [4**593260 Lawn Mower Air Filter 798452 334404 Air Cleaner Filter Replacement Accessories for Most Lawn Mowers 500 500E 550E 500EX 550EX 625E 675 625EX 675EX 675EXI 725EXI Series Engines (2PCS)**ARTSHU**$7.62**4.8★508 rev](https://www.amazon.com/dp/B0DQZQJR48) [5**593260 Air Filter with Pre Filter and Spark Plug Fits for B&S 725EX 625EX 575EX 550EX 525EXI Engines Air Filter Parts for Toro Recycler 22 and Troy Bilt Lawn Mower**KELKONG**$8.04**4.7★491 rev](https://www.amazon.com/dp/B0D874T2BR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YCAIGKG 593260 Air Filter Replaces 798452 334404 2Pcs Professional Lawn Mower Replacement Air Filters for 550E 09P702 500EX 550EX 625 575EX 09P00 5432 5432K 4247 Series Engine**YCAIGKG**$4.94**394 rev9mo ago](https://www.amazon.com/dp/B0FH9LNKM2) [**698369 Foam Air Filter For Briggs & Stratton Lawn Mower 698369 4216 5088 5099 MTD 490-200-0011-(2PCS)**Femory**$6.07**85 rev1y ago](https://www.amazon.com/dp/B0F9TCMTQY) [**2 Packs 491588S Air Filter Lawn Mower Air Filter Flat OEM Air Cleaner Cartridge Compatible with Briggs and Stratton Toro 20332 Craftsman 3364**Haigelisi**$7.52**112 rev1y ago](https://www.amazon.com/dp/B0F5PKJKFK) [**593260 Air Filter 798452 334404 Air Cleaner Filters 2PCS Professional Lawn Mower Replacement for 725EXI 675EXI 675EX 625EX 675 625E 550EX 500EX 500E 500 Series**ARTSHU**$7.12**379 rev1y ago](https://www.amazon.com/dp/B0F21JSTHQ) [**593260 Lawn Mower Air Filter 798452 334404 Air Cleaner Filter Replacement Accessories for Most Lawn Mowers 500 500E 550E 500EX 550EX 625E 675 625EX 675EX 675EXI 725EXI Series Engines (2PCS)**ARTSHU**$7.62**508 rev1y ago](https://www.amazon.com/dp/B0DQZQJR48)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**593260 Air Filter 593260 798452 334404 Air Cleaner Cartridge Filter Lawn Mower Air Cleaner Replacement Filters for 4247 5432 5432k 09P00 09P702 550E 500EX 550EX 625 575EX Series Engine (2Pcs)**quskay**$4.53**4.9★**▲ 109%**](https://www.amazon.com/dp/B0H4Z83J1J) [**ZLKSKER 5pcs 491588S Lawn Mower Air Filter Replacement for B&S 491588 399959 Air Cleaner**ZLKSKER**$8.57**4.7★**▲ 94%**](https://www.amazon.com/dp/B07V594FMT) [**ZLKSKER 799579 Foam Air Filter Replacement B&S 5434 4248 09P000 08P000 Lawn Mower Air Cleaner for 550E-550Ex Series Engine (2)**ZLKSKER**$6.18**4.8★**▲ 90%**](https://www.amazon.com/dp/B0D3XJFVWZ) [**2 Packs 491588S Air Filter Lawn Mower Air Filter Flat OEM Air Cleaner Cartridge Compatible with Briggs and Stratton Toro 20332 Craftsman 3364**Haigelisi**$7.52**4.7★**▲ 81%**](https://www.amazon.com/dp/B0F5PKJKFK) [**YCAIGKG 593260 Air Filter Replaces 798452 334404 2Pcs Professional Lawn Mower Replacement Air Filters for 550E 09P702 500EX 550EX 625 575EX 09P00 5432 5432K 4247 Series Engine**YCAIGKG**$4.94**4.8★**▲ 53%**](https://www.amazon.com/dp/B0FH9LNKM2)
**~~View all trending →~~**
## **What buyers say about briggs and stratton air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**41%
*“Awesome fit”*
**Value For Money**20%
*“Awesome price”*
**Quality-Overall**12%
*“Good product for the purchase”*
**Filtration**11%
*“Quality Filter”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Efficiency**2%
*“Work as good as name brand”*
**Assembly/Installation**1%
*“Easy install”*
**Ease Of Use**1%
*“Easy to use”*
**Maintenance And Repair**1%
*“Perfect replacement on my craftsman mower”*
**Ease Of Cleaning**1%
*“clean”*
### **What buyers complain about **
**Size-Overall**22%
*“So small”*
**Filtration**12%
*“it looks like the filters are empty”*
**Quality-Overall**10%
*“Defective junk”*
**Thickness**8%
*“Thin filter paper”*
**Functionality-Overall**6%
*“that didn't work”*
**Ease Of Cleaning**4%
*“it will take longer to unscrew the top cleaner cover that it does to replace this”*
**Defective Material/Parts**3%
*“Parts are only good if you use them”*
**Value For Money**2%
*“Somewhat cheap”*
**Advertised Vs Actual Product**2%
*“Misleading mower compatablity”*
**Durability**2%
*“Took a 10 minute break”*
### **Top return reasons **
**Size-Overall**71%
**Filtration**12%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Shape/Style**1%
**Quality-Overall**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is briggs and stratton air filter profitable to sell on Amazon United States?**
- The niche generates $360K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +77.9%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the briggs and stratton air filter niche?**
- 23 brands and 64 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in briggs and stratton air filter?**
- Top complaints mined from reviews: Size-Overall, Filtration, Quality-Overall. The return rate is 0.5%.
- **When does demand for briggs and stratton air filter peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the briggs and stratton air filter niche?**
- Listings span $4.53–$24.94; the average listing price is $9.61 (sweet spot $15–$100). The average incumbent carries 1,602 reviews — the moat a new listing must climb.
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