---
title: "Search terms — boric acid ant killer - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/boric-acid-ant-killer/search-terms"
last_updated: "2026-08-09T17:32:45.570Z"
locale: en
meta:
  description: "Niche score 58/100 · $161K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $161K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — boric acid ant killer - Flapen"
---

# **boric acid ant killer**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 92Conversion 94Competition 37Returns 98Price range 41Avg price 56Brand share 35Review moat 18Quality gap 52

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+101.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$12.72**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$5.91–$21.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$161K**

$161K/yr · 108K searches

**Review moat**

**Bad****16,267.61**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms