---
title: "Trend — borate wood treatment - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/borate-wood-treatment/trend"
last_updated: "2026-08-06T13:53:23.444Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — borate wood treatment - Flapen"
---

# **borate wood treatment**

**Worth a look**

Shows searches that convert (10.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 85Growth 67Conversion 91Competition 5Returns 87Price range 27Avg price 69Brand share 0Review moat 57Quality gap 25

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.4M**

$1.4M/yr · 113K searches

**Avg price**

**Good****$116.60**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+47.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,218.29**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$17.98–$322.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****94%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend