---
title: "Borage Seeds — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/borage-seeds"
last_updated: "2026-08-09T13:11:53.062Z"
locale: en
meta:
description: "Niche score 50/100 · $109K/yr market · 100K searches/yr. Pricing outside the sweet spot ($8.13 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $109K/yr market · 100K searches/yr. Pricing outside the sweet spot ($8.13 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Borage Seeds — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **borage seeds**
**Worth a look**
Shows low returns (0.2%), but pricing outside the sweet spot ($8.13 avg) keeps it on the watch list.
Market size 26Growth 33Conversion 96Competition 35Returns 99Price range 38Avg price 23Brand share 37Review moat 46Quality gap 68
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,850.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$2.43–$22.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$109K**
$109K/yr · 100K searches
**Avg price**
**Bad****$8.13**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, borage seeds is a $109K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **borage seeds market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$122K–$163K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#656**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **84%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**12%**
- Seed Needs38% - Sow Right Seeds15% - FAMILY SOWN15% - PLANTMEW8% - KVITER7% - Organo Republic5% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/borage-seeds/trend)
## **Top borage seeds search terms**
- **borage seeds**54K/yr-1.7%17.6% conv. - **borage seeds for planting**17K/yr-0.8%19.2% conv. - **borage**21K/yr+16.7%9.0% conv. - **borage plants live**4K/yr+98.9%9.0% conv. - **borage seeds for planting outdoors**2K/yr+110.6%20.4% conv. - **borage plant**2K/yr+7.5%5.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/borage-seeds/search-terms)
## **Top borage seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seed Needs Borage Seeds to Plant Heirloom Blue Edible Flowers 1 Pack**Seed Needs**$4.32**4.4★565 rev](https://www.amazon.com/dp/B003TI9UFQ) [2**Sow Right Seeds - Borage Seed to Plant - Non-GMO Heirloom Seeds - Full Instructions for Easy Planting and Growing a Kitchen Herb Garden - Indoors or Outdoor - Great Gardening Gift (1)**Sow Right Seeds**$5.06**4.4★786 rev](https://www.amazon.com/dp/B07XMFL5NV) [3**Borage 1 000 Seeds for Planting 2026 Season 1 Ounce Pouch**FAMILY SOWN**$8.01**4.8★101 rev](https://www.amazon.com/dp/B0FH5SNBB1) [4**Seed Needs Borage Seeds to Plant Non-GMO Heirloom Culinary Herbs XL Pack**Seed Needs**$9.83**4.6★223 rev](https://www.amazon.com/dp/B0DCVFYRBH) [5**Borage Seeds for Planting 1000+ Seeds Easy to Grow Blue Edible Star Flowers Attract Pollinators Herb Garden Seeds for Home Gardening**PLANTMEW**$9.10**4.5★30 rev](https://www.amazon.com/dp/B0GS5HGT8M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Borage Seeds for Planting 1000+ Seeds Easy to Grow Blue Edible Star Flowers Attract Pollinators Herb Garden Seeds for Home Gardening**PLANTMEW**$9.10**30 rev4mo ago](https://www.amazon.com/dp/B0GS5HGT8M) [**LUOJIBIE Borage Seeds 2 000+ Blue Borage Seeds for Planting Outdoor & Indoor Flower Seeds Bulk for Garden Non-GMO & Heirloom Easy to Grow**LUOJIBIE**$10.49**591 rev4mo ago](https://www.amazon.com/dp/B0GRH1ZGJG) [**KVITER 150 Borage Seeds (Borago officinalis) - Blue Strawflower Edible Flower for Teas Attracts Pollinators - Heirloom Herb Seeds for Planting in Outdoor & Indoor Garden Beds Containers**KVITER**$5.96**940 rev9mo ago](https://www.amazon.com/dp/B0FV781G3H) [**Borage 1 000 Seeds for Planting 2026 Season 1 Ounce Pouch**FAMILY SOWN**$8.01**101 rev1y ago](https://www.amazon.com/dp/B0FH5SNBB1) [**Borage 200 Seeds for Planting 2026 Season 5 Gram Pouch**FAMILY SOWN**$6.87**101 rev1y ago](https://www.amazon.com/dp/B0FH5SLJTH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Borage Seeds for Planting 1000+ Seeds Easy to Grow Blue Edible Star Flowers Attract Pollinators Herb Garden Seeds for Home Gardening**PLANTMEW**$9.10**4.5★**▲ 105%**](https://www.amazon.com/dp/B0GS5HGT8M) [**LUOJIBIE Borage Seeds 2 000+ Blue Borage Seeds for Planting Outdoor & Indoor Flower Seeds Bulk for Garden Non-GMO & Heirloom Easy to Grow**LUOJIBIE**$10.49**4.2★**▲ 104%**](https://www.amazon.com/dp/B0GRH1ZGJG) [**Borage Seeds Pack 1.50 G - Over 75 Non-GMO Heirloom Borage Seeds for Planting Herbs in Individual Seed Packet Herbs Seeds for Planting Home Garden Indoor & Outdoor Gardening**Organo Republic**$4.86**4.3★**▲ 81%**](https://www.amazon.com/dp/B0D2346DF2) [**2-Pack Small Live Blue Borage Plant 3-Inch Pot Edible Herb Cucumber Flavor Huge Favorite for Butterflies and Hummingbirds**Generic**$22.75**3.5★**▲ 74%**](https://www.amazon.com/dp/B0F6PJ4PRY) [**Borage 1 000 Seeds for Planting 2026 Season 1 Ounce Pouch**FAMILY SOWN**$8.01**4.8★**▲ 64%**](https://www.amazon.com/dp/B0FH5SNBB1)
**~~View all trending →~~**
## **What buyers say about borage seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**57%
*“Great germination”*
**Quality-Overall**15%
*“Excellent variety”*
**Value For Money**9%
*“Great bargain”*
**Advertised Vs Actual Product**4%
*“As advertised, no complaints”*
**Size-Overall**3%
*“Accurate in size as described before purchase”*
**Gifting Purpose**3%
*“Great Gift idea”*
**Ease Of Use**2%
*“Easy to plant”*
**Instructions/User Manual/Troubleshooting**2%
*“Tons of fresh seeds and clear instructions”*
**Color**2%
*“They have turned out so pretty”*
**Design-Overall**1%
*“The art on the package is beautiful”*
### **What buyers complain about **
**Plant Growth**62%
*“Not one seed grew”*
**Value For Money**13%
*“DO NOT WASTE YOUR MONEY”*
**Size-Overall**5%
*“it is a pretty large packet”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Quality-Overall**3%
*“Not good quality seeds”*
**Functionality-Overall**3%
*“nothing grew”*
**Ease Of Use**1%
*“leaves much too prickly to handle”*
**Instructions/User Manual/Troubleshooting**1%
*“I fooled th instructions”*
### **Top return reasons **
**Plant Growth**27%
**Advertised Vs Actual Product**22%
**Value For Money**18%
**Functionality-Overall**12%
**Size-Overall**7%
**Certifications**7%
**Instructions/User Manual/Troubleshooting**2%
**Defective Material/Parts**2%
**Moist/Dry**2%
**Ease Of Use**2%
## **Common questions**
- **Is borage seeds profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the borage seeds niche?**
- 13 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in borage seeds?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.
- **When does demand for borage seeds peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 11.2× the quietest.
- **What does it cost to enter the borage seeds niche?**
- Listings span $2.43–$22.75; the average listing price is $8.13 (sweet spot $15–$100). The average incumbent carries 1,851 reviews — the moat a new listing must climb.
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