---
title: "Blue Door Mat — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/blue-door-mat"
last_updated: "2026-08-09T21:08:38.921Z"
locale: en
meta:
description: "Niche score 58/100 · $67K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $67K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Door Mat — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **blue door mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 53Conversion 28Competition 94Returns 56Price range 90Avg price 94Brand share 95Review moat 25Quality gap 53
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.01–$98.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+24.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,427.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$67K**
$67K/yr · 130K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, blue door mat is a $67K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue door mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$91K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#818**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**61 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**38%**
Top 20: 72%
**Top-5 click share**
**21%**
Top 20: 52%
**Open market**
**58%**
- OLANLY15% - BEQHAUSE10% - Bulijojo5% - Yimobra4% - Smiry4% - KIhipIoe4%
## **Demand**
Weekly Amazon search volume, last 22 weeks — +24.3% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/blue-door-mat/trend)
## **Top blue door mat search terms**
- **blue door mat**26K/yr+16.1%1.4% conv. - **blue outdoor mat**10K/yr+62.1%1.3% conv. - **blue welcome mat**10K/yr+27.0%1.7% conv. - **blue door mat outdoor**11K/yr+40.6%1.7% conv. - **blue welcome mat outdoor**7K/yr+68.0%1.4% conv. - **blue entryway rug**11K/yr-19.9%1.0% conv. - **blue mat**9K/yr+25.4%0.8% conv. - **blue front door mat**7K/yr+24.7%1.8% conv. - **blue entry rug**7K/yr+20.3%1.1% conv. - **navy blue door mat**5K/yr+53.7%2.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/blue-door-mat/search-terms)
## **Top blue door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof Heavy Duty Doormat Fade Resistant Low Profile Easy Clean Patio Porch Welcome Floor Mats for Entry 29.5x17 Blue**OLANLY**$12.98**4.4★3,012 rev](https://www.amazon.com/dp/B0DBDBK95D) [2**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Blue**OLANLY**$14.64**4.3★12,689 rev](https://www.amazon.com/dp/B0CGZVHTW1) [3**BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Blue**BEQHAUSE**$19.25**4.6★2,956 rev](https://www.amazon.com/dp/B0CSDC568T) [4**BEQHAUSE Dirt Trapper Door Mat 20 x 32 Doormat Non-Slip Entryway Rugs Washable Dog Door Mat Stain Resistant and Absorbent Welcome Floor Mat for Front Back Door Mud Wet Shoes & Paws Navy Blue**BEQHAUSE**$21.42**4.7★1,567 rev](https://www.amazon.com/dp/B0CTWSYJ4P) [5**Bulijojo Front Door Mat Entrance Durable Heavy Duty Welcome Mat Thick Absorbent Natural Rubber Non Slip Mat Sturdy Entryway Blue 17x30**Bulijojo**$19.41**4.6★875 rev](https://www.amazon.com/dp/B0CQY6BKHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COSY HOMEER Front Door Mat Low Profile Non-Slip Doormat for Entryway Absorbent Dirt Trapper Washable Entrance Mat Sturdy Polyester Doormats (32x20 Blue)**COSY HOMEER**$14.17**98 rev1y ago](https://www.amazon.com/dp/B0FB3GRMBN) [**Light Blue and White Front Door Mat 24X35 Buffalo Plaid Checked Front Porch Rug Cotton Woven Washable Rug Layering Doormat for Welcome Door Mat Entryway Dining Room Bedroom Living Room**KIhipIoe**$16.19**552 rev1y ago](https://www.amazon.com/dp/B0F7G9RRCR) [**Smiry Welcome Door Mat Outside Entrance Heavy Duty Trap Dirt and Moisture Easy Clean Low Profile Patio Porch Indoor Outdoor Front Doormat for Entry 29.5x17 Inch Navy Blue**Smiry**$16.16**4,040 rev1y ago](https://www.amazon.com/dp/B0DP9Y7V9L) [**Tinideya 2 Pcs Hydrangea Door Mat Blue and White Stripe Welcome Non Slip Flower Coir Mats Floor Layering Floral Doormats Seasonal for Front Porch Entryway Decor(Blue Flower)**Tinideya**$39.57**11 rev1y ago](https://www.amazon.com/dp/B0F4WJT641) [**BEQHAUSE Indoor Door Mat 20 x 32 Dirt Trapper Door Mats Non-Slip Entryway Rugs Washable Trap Dirt Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Blue**BEQHAUSE**$23.37**1,365 rev1y ago](https://www.amazon.com/dp/B0DM83NXNL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness Non-Slip Cushioned Support 74 x 24 x 0.5 Blue**Amazon Basics**$20.71**4.6★**▲ 210%**](https://www.amazon.com/dp/B01LP0V4JY) [**Light Blue and White Front Door Mat 24X35 Buffalo Plaid Checked Front Porch Rug Cotton Woven Washable Rug Layering Doormat for Welcome Door Mat Entryway Dining Room Bedroom Living Room**KIhipIoe**$16.19**4.7★**▲ 158%**](https://www.amazon.com/dp/B0F7G9RRCR) [**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain and Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean Patio Mat 29x17 Ocean Blue Waves**GORILLA GRIP**$28.26**4.4★**▲ 90%**](https://www.amazon.com/dp/B081VQW7JR) [**Tinideya 2 Pcs Hydrangea Door Mat Blue and White Stripe Welcome Non Slip Flower Coir Mats Floor Layering Floral Doormats Seasonal for Front Porch Entryway Decor(Blue Flower)**Tinideya**$39.57**2.9★**▲ 82%**](https://www.amazon.com/dp/B0F4WJT641) [**DII Hello Coir Fiber Doormat Non-Slip Durable Outdoor/Indoor Pet Friendly 18x30 Navy**DII**$20.15**4.2★**▲ 59%**](https://www.amazon.com/dp/B082TRWCQS)
**~~View all trending →~~**
## **What buyers say about blue door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality mat”*
**Advertised Vs Actual Product**11%
*“Exactly as advertised”*
**Color**8%
*“rich color”*
**Soft Feel**7%
*“Lays flat and smooth and feels silky soft”*
**Ease Of Cleaning**7%
*“Easy to wash”*
**Value For Money**7%
*“very affordable”*
**Size-Overall**4%
*“Size is perfect for my need”*
**Durability**4%
*“Good quality durable material”*
**Absorbency**3%
*“Absorbent and soft”*
**Thickness**3%
*“Very thick mat”*
### **What buyers complain about **
**Size-Overall**15%
*“Too Small”*
**Thickness**10%
*“I was expecting it to be thicker”*
**Value For Money**6%
*“Not worth the money even at the lower price”*
**Quality-Overall**6%
*“Bad Quality”*
**Color**6%
*“Inaccurate color”*
**Advertised Vs Actual Product**4%
*“It looks NOTHING like the photo”*
**Ease Of Cleaning**4%
*“needs very frequent cleaning”*
**Durability**3%
*“they already ripped”*
**Strength**3%
*“Too flimsy”*
**Grip**2%
*“the back does not grip”*
### **Top return reasons **
**Size-Overall**42%
**Color**19%
**Advertised Vs Actual Product**6%
**Thickness**5%
**Material Quality**5%
**Quality-Overall**4%
**Thin**4%
**Value For Money**2%
**Functionality-Overall**1%
**Hard Feel**1%
## **Common questions**
- **Is blue door mat profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 103 tracked products. 4 of 22 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the blue door mat niche?**
- 61 brands and 70 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in blue door mat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 2.8%.
- **What does it cost to enter the blue door mat niche?**
- Listings span $9.01–$98.80; the average listing price is $22.64 (sweet spot $15–$100). The average incumbent carries 4,427 reviews — the moat a new listing must climb.
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