---
title: "Blank Doormat — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/blank-doormat"
last_updated: "2026-08-09T15:06:51.677Z"
locale: en
meta:
description: "Niche score 49/100 · $149K/yr market · 213K searches/yr · $33.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $149K/yr market · 213K searches/yr · $33.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blank Doormat — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **blank doormat**
**Skip it**
Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 16Conversion 26Competition 58Returns 34Price range 85Avg price 95Brand share 59Review moat 73Quality gap 86
**Avg price**
**Incredible****$33.98**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$10.71–$107.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****586.72**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$149K**
$149K/yr · 213K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, blank doormat is a $149K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blank doormat market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$204K–$272K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#8,885**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**27%**
- GRETJOB33% - MAINEVENT19% - AAZZKANG7% - Chunful6% - FUPMILPHRANX5% - Nuanchu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/blank-doormat/trend)
## **Top blank doormat search terms**
- **blank door mats for crafting**40K/yr-27.9%1.9% conv. - **plain door mat for painting**46K/yr-35.6%1.9% conv. - **plain door mat**19K/yr+1.6%2.7% conv. - **blank door mat**11K/yr+5.4%3.2% conv. - **door mat painting kit**10K/yr-34.5%0.3% conv. - **blank welcome mat**6K/yr+59.8%3.1% conv. - **plain doormat**8K/yr-24.3%3.7% conv. - **blank doormat**14K/yr-27.1%2.8% conv. - **plain welcome mat**4K/yr+6.2%3.0% conv. - **diy doormat**3K/yr-2.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/blank-doormat/search-terms)
## **Top blank doormat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$15K15%$22K20%$30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blank Door Mat for Crafting and Painting Artificial Coir Doormat Outdoor Non-Slip Rubber Backing Welcome Mat for Indoor/Outdoor Front Porch Entryway (30x17 Inch)**GRETJOB**$10.71**3.4★99 rev](https://www.amazon.com/dp/B0FJXQGCH4) [2**Blank Doormat Coir 30x17 Inch for Screen Printing Welcome Mat Outdoor 1pk**MAINEVENT**$18.47**4.6★71 rev](https://www.amazon.com/dp/B0CCV36BN5) [3**3 Pack Blank Door Mats 30x17 Inch Artificial Coir Doormats Outdoor for Crafting Plain Door Mat for Painting Welcome Mat for Indoor/Outdoor Use Front Porch Entryway Non-Slip Rubber Backing**GRETJOB**$27.07**3.4★93 rev](https://www.amazon.com/dp/B0F2FHFTNR) [4**AAZZKANG Set of 2 Door Mat Outdoor Indoor Multi-Purpose Blank Doormat Non Slip Front Door Mats Ultra Absorb Mud Easy to Clean for Bedroom Kitchen Home Office Patio Entrance Brown**AAZZKANG**$19.42**4.1★207 rev](https://www.amazon.com/dp/B0C4L4J13V) [5**6 Pack Blank Door Mats for Crafting and Painting 30x17 Inch Artificial Coir Doormat Outdoor Non-Slip Rubber Backing Welcome Mats for Indoor/Outdoor Front Porch Entryway**GRETJOB**$46.74**3.6★98 rev](https://www.amazon.com/dp/B0FF49FHP8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pack Artificial Coir Doormats Scalloped 17 x 30 Inch Blank Door Mats for Crafting with Non Slip Rubber Backing Personalized Welcome Mat for DIY Painting Entryway Porch Indoor Outdoor Door Rugs**FUPMILPHRANX**$28.74**0 rev4mo ago](https://www.amazon.com/dp/B0GS8BX16K) [**BMMN 3pack Coir Doormat Artificial Blank Door Mats Plain Door Mat for Painting Welcome Doormat Heavy Duty Weather Resistant for Indoor/Outdoor Use Front Porch Non Slip Rubber Backing 30x17**BMMN**$21.40**6 rev7mo ago](https://www.amazon.com/dp/B0FWDF3X5L) [**Chunful 2 Pack Coir Doormat Craft Set Make Your Own Personalized Doormat 17 x 30 Blank Door Mats with Stencils Painting Tools for DIY Crafting Entry Mat with Non-Slip Backing**Chunful**$25.28**33 rev8mo ago](https://www.amazon.com/dp/B0G1TLM41T) [**6 Pack Plain Coir Doormat for Painting 30x17 Artificial Blank DIY Door Mats for Crafting Bulk with Non-Slip TPR Backing Paintable & Sublimation Blanks for Welcome Mat Personalized Home Decor Gift**TIKIRUGI**$50.62**23 rev8mo ago](https://www.amazon.com/dp/B0FSJZ6BY3) [**3 Pack Blank Door Mats Outdoor Multi-Purpose Blank Doormat with Round Sponge Brushes Set 28x17 Inch Artificial Coir Door Mats Outdoor for Crafting Painting DIY Entrance Non-Slip Rubber Backing**Sibba**$18.64**1 rev8mo ago](https://www.amazon.com/dp/B0G1C5TX51)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Artificial Coir Doormats Scalloped 17 x 30 Inch Blank Door Mats for Crafting with Non Slip Rubber Backing Personalized Welcome Mat for DIY Painting Entryway Porch Indoor Outdoor Door Rugs**FUPMILPHRANX**$28.74**0.0★**▲ 555%**](https://www.amazon.com/dp/B0GS8BX16K) [**Chunful 2 Pack Coir Doormat Craft Set Make Your Own Personalized Doormat 17 x 30 Blank Door Mats with Stencils Painting Tools for DIY Crafting Entry Mat with Non-Slip Backing**Chunful**$25.28**4.1★**▲ 446%**](https://www.amazon.com/dp/B0G1TLM41T) [**3 Pack Blank Door Mats Outdoor Multi-Purpose Blank Doormat with Round Sponge Brushes Set 28x17 Inch Artificial Coir Door Mats Outdoor for Crafting Painting DIY Entrance Non-Slip Rubber Backing**Sibba**$18.64**5.0★**▲ 410%**](https://www.amazon.com/dp/B0G1C5TX51) [**6 Pack Plain Coir Doormat for Painting 30x17 Artificial Blank DIY Door Mats for Crafting Bulk with Non-Slip TPR Backing Paintable & Sublimation Blanks for Welcome Mat Personalized Home Decor Gift**TIKIRUGI**$50.62**4.3★**▲ 277%**](https://www.amazon.com/dp/B0FSJZ6BY3) [**BMMN 3pack Coir Doormat Artificial Blank Door Mats Plain Door Mat for Painting Welcome Doormat Heavy Duty Weather Resistant for Indoor/Outdoor Use Front Porch Non Slip Rubber Backing 30x17**BMMN**$21.40**4.3★**▲ 267%**](https://www.amazon.com/dp/B0FWDF3X5L)
**~~View all trending →~~**
## **What buyers say about blank doormat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Quality mats”*
**Value For Money**10%
*“Good for price”*
**Size-Overall**6%
*“The size was accurate”*
**Durability**5%
*“Durable doesnt come apart easily”*
**Paint Quality**5%
*“Once it finally did it was easy to paint on”*
**Color**4%
*“The color is sharp”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Design-Overall**3%
*“having a pack of four makes it nice if you want to do multiple designs at once”*
**Ease Of Cleaning**3%
*“They do an excellent job of keeping dirt from being tracked into the house”*
**Fun/Entertainment Experience**3%
*“Fun activity”*
### **What buyers complain about **
**Thickness**26%
*“the mats are a little thin”*
**Quality-Overall**10%
*“Horrible quality”*
**Paint Quality**9%
*“they're terrible for painting”*
**Size-Overall**4%
*“however the given dimensions are incorrect”*
**Flatness**4%
*“So now I have to find a way to make them flat”*
**Material Quality**3%
*“Moreover, the material is very flimsy and sheds a considerable amount”*
**Ease Of Use**3%
*“were VERY hard to flatten out”*
**Thin**3%
*“Paper Thin”*
**Durability**2%
*“Backing does not last”*
**Value For Money**2%
*“Not really worth it”*
### **Top return reasons **
**Size-Overall**26%
**Material Quality**15%
**Thin**13%
**Quality-Overall**11%
**Thickness**9%
**Advertised Vs Actual Product**6%
**Color**3%
**Strength**2%
**Value For Money**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is blank doormat profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 29 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the blank doormat niche?**
- 19 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in blank doormat?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Paint Quality. The return rate is 4.3%.
- **When does demand for blank doormat peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the blank doormat niche?**
- Listings span $10.71–$107.58; the average listing price is $33.98 (sweet spot $15–$100). The average incumbent carries 587 reviews — the moat a new listing must climb.
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