---
title: "Blackstone Silicone Mat 28 — $175K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/blackstone-silicone-mat-28"
last_updated: "2026-08-07T19:21:29.161Z"
locale: en
meta:
description: "Niche score 60/100 · $175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blackstone Silicone Mat 28 — $175K/yr Amazon US Niche (2026) - Flapen"
---
# **blackstone silicone mat 28**
**Worth a look**
Shows searches that convert (13.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 95Conversion 96Competition 30Returns 69Price range 93Avg price 93Brand share 48Review moat 56Quality gap 28
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Incredible****+119.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$22.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.72–$29.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,255.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$175K**
$175K/yr · 59K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, blackstone silicone mat 28 is a $175K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blackstone silicone mat 28 market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$133K–$178K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**16%**
- rumlick20% - PLOSIF17% - NancyL16% - Protebox15% - Huchiz8% - BESSIO8% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +119.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/blackstone-silicone-mat-28/trend)
## **Top blackstone silicone mat 28 search terms**
- **blackstone silicone mat 28 inch**18K/yr+171.7%11.7% conv. - **28 inch griddle cover for blackstone silicone grill mat**5K/yr+192.1%9.8% conv. - **28 blackstone silicone mat**4K/yr+411.4%12.6% conv. - **silicone blackstone griddle cover 28**4K/yr+231.7%9.0% conv. - **28 inch blackstone silicone mat**5K/yr+136.3%12.9% conv. - **blackstone griddle mat 28 inch**5K/yr+60.8%9.4% conv. - **28 silicone griddle mat for blackstone**4K/yr+98.6%11.6% conv. - **blackstone 28 xl silicone mat**7K/yr-48.0%9.9% conv. - **silicone mat for blackstone 28 inch**2K/yr+33.2%10.7% conv. - **28 blackstone silicone griddle cover**3K/yr-63.1%7.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/blackstone-silicone-mat-28/search-terms)
## **Top blackstone silicone mat 28 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$17K15%$26K20%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**rumlick 28 Silicone Griddle Mat Cover for Blackstone Heavy Duty Silicone Cover All Year Round Griddle Top Protective Mat for Black Stone Accessories**rumlick**$19.64**4.7★956 rev](https://www.amazon.com/dp/B0DDNLW9RM) [2**28 Silicone Griddle Mat for Blackstone 28 Inch Grill Heavy Duty Food Grade Silicone Griddle Cover Protect Your Grill from Dirt & Rust All Year Round**Protebox**$23.78**4.6★3,764 rev](https://www.amazon.com/dp/B0C89HVHFD) [3**28 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$20.21**4.7★194 rev](https://www.amazon.com/dp/B0GJCQV213) [4**NancyL Griddle Mat Silicone Protective Cover Full-Edge 28 Grill Cover Blackstone Accessories for Blackstone 28 Inch and Omnivore Griddle Heavy Duty Food Grade Grill Cover**NancyL**$23.16**4.5★1,695 rev](https://www.amazon.com/dp/B0C5RKKWVJ) [5**Huchiz Silicone Griddle Mat Cover for Blackstone - 28 Inch Full-Edge Coverage Magnetic Silicone Grill Cover Heavy Duty Food Grade Griddle Protective Mat Keep Your Grill Clean and Rust-Free**Huchiz**$23.78**4.6★67 rev](https://www.amazon.com/dp/B0GL8R41ZT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Huchiz Silicone Griddle Mat Cover for Blackstone - 28 Inch Full-Edge Coverage Magnetic Silicone Grill Cover Heavy Duty Food Grade Griddle Protective Mat Keep Your Grill Clean and Rust-Free**Huchiz**$23.78**67 rev5mo ago](https://www.amazon.com/dp/B0GL8R41ZT) [**28 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$20.21**194 rev6mo ago](https://www.amazon.com/dp/B0GJCQV213) [**28XL Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$22.08**194 rev6mo ago](https://www.amazon.com/dp/B0GJCSDZ18) [**Silicone Griddle Cover Mat for Blackstone 28XL Full-Edge Grill Cover Griddle Accessories Reusable BBQ Grill Mat Griddle Top Cover**NancyL**$24.23**1,695 rev6mo ago](https://www.amazon.com/dp/B0GFDB98D4) [**TAOMAND 28 Blackstone Silicone Griddle Cover and Blackstone Griddle Accessories | Comprehensive Protection | Thick & Durable | Reusable & Premium Food-Grade Silicone Grill Mat | from Dirt & Rust**TAOMAND**$16.23**509 rev10mo ago](https://www.amazon.com/dp/B0FR232KLM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Huchiz Silicone Griddle Mat Cover for Blackstone - 28 Inch Full-Edge Coverage Magnetic Silicone Grill Cover Heavy Duty Food Grade Griddle Protective Mat Keep Your Grill Clean and Rust-Free**Huchiz**$23.78**4.6★**▲ 113%**](https://www.amazon.com/dp/B0GL8R41ZT) [**TAOMAND 28 Blackstone Silicone Griddle Cover and Blackstone Griddle Accessories | Comprehensive Protection | Thick & Durable | Reusable & Premium Food-Grade Silicone Grill Mat | from Dirt & Rust**TAOMAND**$16.23**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FR232KLM) [**28XL Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$22.08**4.7★**▲ 111%**](https://www.amazon.com/dp/B0GJCSDZ18) [**28 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$20.21**4.7★**▲ 106%**](https://www.amazon.com/dp/B0GJCQV213) [**Silicone Griddle Mat for Blackstone 28 Inch Upgraded Heavy Duty Food Grade Silicone Grill Protective Cover for Blackstone Accessories Even Omnivore Griddle Plate Protect from Dirt Rust (Gray)**GRIDDLE COVER MAT**$23.46**4.6★**▲ 68%**](https://www.amazon.com/dp/B0DSJHJQ88)
**~~View all trending →~~**
## **What buyers say about blackstone silicone mat 28**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Awesome Fit”*
**Quality-Overall**14%
*“It is nice quality and very easy to use and clean”*
**Ease Of Cleaning**11%
*“Easy clean up”*
**Advertised Vs Actual Product**6%
*“It works better than I had expected”*
**Rusts/Corrodes**6%
*“No rust”*
**Value For Money**5%
*“Great value”*
**Grilling**4%
*“Perfect grill protector”*
**Ease Of Use**3%
*“Easy to use”*
**Drop/Impact Protection**2%
*“Great Protection”*
**Durability**2%
*“Happy with the durability”*
### **What buyers complain about **
**Size-Overall**46%
*“Too big”*
**Quality-Overall**10%
*“Cheap”*
**Advertised Vs Actual Product**4%
*“Misleading”*
**Rusts/Corrodes**3%
*“It keeps rust off my blackstone”*
**Product Condition**2%
*“Ordered new and was delivered used”*
**Strength**2%
*“so a bit flimsy”*
**Material Quality**2%
*“Real flimizzy not made of a good material”*
**Grilling**2%
*“This really sucks your grill still gets wet”*
**Ease Of Cleaning**2%
*“If the top is dirty”*
**De-Grease**2%
*“Looks worse than just having the grease on the grill”*
### **Top return reasons **
**Size-Overall**81%
**Advertised Vs Actual Product**5%
**Grilling**4%
**Color**2%
**Value For Money**2%
**Functionality-Overall**2%
**Quality-Overall**1%
**Compatibility-Overall**1%
**Strength**1%
**Material Quality**1%
## **Common questions**
- **Is blackstone silicone mat 28 profitable to sell on Amazon United States?**
- The niche generates $175K/yr across 18 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +119.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the blackstone silicone mat 28 niche?**
- 14 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in blackstone silicone mat 28?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.2%.
- **When does demand for blackstone silicone mat 28 peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the blackstone silicone mat 28 niche?**
- Listings span $14.72–$29.58; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 1,255 reviews — the moat a new listing must climb.
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