---
title: "Black Tent — $238K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-tent"
last_updated: "2026-08-05T18:05:06.022Z"
locale: en
meta:
description: "Niche score 59/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $238K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Tent — $238K/yr Amazon US Niche (2026) - Flapen"
---
# **black tent**
**Worth a look**
Shows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 80Conversion 26Competition 81Returns 20Price range 25Avg price 68Brand share 83Review moat 55Quality gap 81
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+71.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$120.52**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,315.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$238K**
$238K/yr · 94K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$29.72–$306.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black tent is a $238K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Aug–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black tent market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$181K–$241K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **82%**
- **Out of stock**
- **20.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**52%**
Top 20: 87%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**42%**
- CROWN SHADES24% - Best Choice Products8% - Vidalido7% - Driftalia7% - GarveeLife6% - Vinabilia6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +71.9% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Aug, Sep · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/black-tent/trend)
## **Top black tent search terms**
- **black tent**40K/yr+54.4%0.9% conv. - **black canopy tent**13K/yr+101.2%1.6% conv. - **black pop up tent**13K/yr+78.2%1.9% conv. - **black tent 10x10**6K/yr+126.9%3.2% conv. - **black 10x10 pop up canopy**6K/yr+85.4%3.0% conv. - **black pop up canopy**5K/yr+125.5%1.5% conv. - **10x10 pop up canopy black**4K/yr+96.9%3.6% conv. - **black tent canopy**5K/yr-30.4%1.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/black-tent/search-terms)
## **Top black tent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$14K8%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CROWN SHADES 10x10 Pop Up Canopy with 1 Side Wall - Beach Tent with One Push Setup - Outdoor Sun Shade for Events Parties Camping - Gazebo with STO-N-Go Cover Bag (Black)**CROWN SHADES**$146.94**4.6★4,074 rev](https://www.amazon.com/dp/B0BKPKQ7HP) [2**Driftalia 10x10 Pop Up Canopy Tent Instant Setup Portable Canopy with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - Black**Driftalia**$78.20**4.3★196 rev](https://www.amazon.com/dp/B0G5YY7T5T) [3**GarveeLife 10x10 Pop Up Canopy with One Button Push Setup - Heavy Duty Outdoor Canopy Tent with Portable Roller Bag - 3 Adjustable Height 4 Weight Bags 8 Stakes & 4 Guy Ropes Included Black**GarveeLife**$71.18**4.2★190 rev](https://www.amazon.com/dp/B0DT9H78JF) [4**CROWN SHADES 10x10 Pop Up Canopy - Beach Tent with CenterLok One Push Setup - Easy Outdoor Sun Shade for Events Parties Camping - Gazebo with STO-N-Go Cover Bag Silver Coated Top Black**CROWN SHADES**$136.89**4.6★11,138 rev](https://www.amazon.com/dp/B07DZY9QH7) [5**Vinabilia 10x10 Pop Up Canopy Portable Instant Canopy Tent with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - Black**Vinabilia**$70.80**4.3★112 rev](https://www.amazon.com/dp/B0GLFFMS4R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WEIZE 10x10 Pop Up Canopy Tent 1-Button Push Setup Canopy Tent Adjustable Height Instant Portable Shelter Portable Roller Bag Easy Outdoor Sun Shade for Events 4 Weight Bags Black**WEIZE**$92.95**115 rev2mo ago](https://www.amazon.com/dp/B0GYRYD8M4) [**10x10 Pop Up Canopy Tent One Push Setup Instant Portable for Outdoor Events Parties & Camping with 8 Stakes 4 Ropes and Carry Bag Black**SANWAY**$69.98**11 rev4mo ago](https://www.amazon.com/dp/B0GS54JQ48) [**10X10 Pop Up Canopy Tent with 4 Sidewalls Heavy Duty Commercial Instant Shelter One-Person Quick Setup Outdoor Party Tent Water-Resistant & Portable for Outdoor Events Camping Black**BouPower**$98.21**30 rev4mo ago](https://www.amazon.com/dp/B0GQ3GHXLP) [**Vinabilia 10x10 Pop Up Canopy Portable Instant Canopy Tent with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - Black**Vinabilia**$70.80**112 rev5mo ago](https://www.amazon.com/dp/B0GLFFMS4R) [**Vinabilia 10x10 Pop Up Canopy with Sidewalls Instant Portable Canopy Tent with Carry Bag for Commercial Events Camping Parties - Black**Vinabilia**$107.78**195 rev7mo ago](https://www.amazon.com/dp/B0G6F1MDJK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vinabilia 10x10 Pop Up Canopy Portable Instant Canopy Tent with Carry Bag 4 Sandbags and 8 Stakes for Outdoor Events Parties & Camping - Black**Vinabilia**$70.80**4.3★**▲ 132%**](https://www.amazon.com/dp/B0GLFFMS4R) [**WEIZE 10x10 Pop Up Canopy Tent 1-Button Push Setup Canopy Tent Adjustable Height Instant Portable Shelter Portable Roller Bag Easy Outdoor Sun Shade for Events 4 Weight Bags Black**WEIZE**$92.95**4.5★**▲ 131%**](https://www.amazon.com/dp/B0GYRYD8M4) [**10x10 Pop Up Canopy with Sidewalls- Portable Sun Shade Beach Tent Gazebo Heavy Duty with Cover Wheeled Bag Ideal for Parties Backyard Camping (Black)**KRIPOWA**$119.72**4.0★**▲ 131%**](https://www.amazon.com/dp/B0FGXCTHM1) [**10x10 Pop Up Canopy Tent One Push Setup Instant Portable for Outdoor Events Parties & Camping with 8 Stakes 4 Ropes and Carry Bag Black**SANWAY**$69.98**2.9★**▲ 121%**](https://www.amazon.com/dp/B0GS54JQ48) [**10X10 Pop Up Canopy Tent with 4 Sidewalls Heavy Duty Commercial Instant Shelter One-Person Quick Setup Outdoor Party Tent Water-Resistant & Portable for Outdoor Events Camping Black**BouPower**$98.21**4.0★**▲ 113%**](https://www.amazon.com/dp/B0GQ3GHXLP)
**~~View all trending →~~**
## **What buyers say about black tent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Easy to put up”*
**Quality-Overall**12%
*“The overall build quality feels good for the price range, especially for casual events, camping, or beach setups”*
**Value For Money**9%
*“Good price”*
**Size-Overall**6%
*“Nice size”*
**Ease Of Use**6%
*“Very easy to use”*
**Strength**5%
*“Sturdy and Easy-to-Set-Up Canopy”*
**Durability**4%
*“It seems durable”*
**Weight Light**3%
*“Light weight and easy to set up”*
**Advertised Vs Actual Product**3%
*“Great product exactly as advertised”*
**Storage Capacity**2%
*“I still had plenty of room in there”*
### **What buyers complain about **
**Durability**16%
*“Broke after one use”*
**Quality-Overall**15%
*“was not well made”*
**Ease Of Use**7%
*“Not easy to use”*
**Assembly/Installation**7%
*“Making it impossible to put together”*
**Water Resistance**5%
*“water dripped on us”*
**Size-Overall**5%
*“A bit small”*
**Strength**4%
*“flimsy”*
**Value For Money**3%
*“Not worth the price”*
**Leak-Proof**2%
*“Leaks”*
**Weight Heavy**2%
*“Definitely Heavy to Carry Around”*
### **Top return reasons **
**Size-Overall**30%
**Value For Money**8%
**Defective Material/Parts**7%
**Assembly/Installation**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Material Quality**5%
**Product Condition**3%
**Ease Of Use**3%
**Strength**3%
## **Common questions**
- **Is black tent profitable to sell on Amazon United States?**
- The niche generates $238K/yr across 61 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +71.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the black tent niche?**
- 39 brands and 62 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in black tent?**
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Use. The return rate is 6.5% — above our launch gate.
- **When does demand for black tent peak?**
- Demand peaks in May–Jun–Aug–Sep; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the black tent niche?**
- Listings span $29.72–$306.75; the average listing price is $120.52 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.
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