---
title: "Search terms — black outdoor pillows - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-outdoor-pillows/search-terms"
last_updated: "2026-08-06T11:30:22.177Z"
locale: en
meta:
  description: "Niche score 59/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — black outdoor pillows - Flapen"
---

# **black outdoor pillows**

**Worth a look**

Shows a sweet-spot price point ($20.60 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 83Conversion 37Competition 82Returns 34Price range 84Avg price 89Brand share 88Review moat 50Quality gap 40

**Avg price**

**Great****$20.60**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$8.71–$107.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+80.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Review moat**

**Okay****1,506.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$77K**

$77K/yr · 128K searches

## Search terms