---
title: "Black Outdoor Pillows — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-outdoor-pillows"
last_updated: "2026-08-05T18:42:19.491Z"
locale: en
meta:
description: "Niche score 59/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Outdoor Pillows — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **black outdoor pillows**
**Worth a look**
Shows a sweet-spot price point ($20.60 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 83Conversion 37Competition 82Returns 34Price range 84Avg price 89Brand share 88Review moat 50Quality gap 40
**Avg price**
**Great****$20.60**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.71–$107.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+80.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Okay****1,506.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$77K**
$77K/yr · 128K searches
According to Flapen's Amazon United States niche tracking, black outdoor pillows is a $77K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black outdoor pillows market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$82K–$103K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#463**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**47%**
Top 20: 84%
**Top-5 click share**
**33%**
Top 20: 66%
**Open market**
**49%**
- MIULEE22% - NiNi ALL9% - WHATWEARS6% - RABUSOFA5% - NordECO HOME4% - JOJOGOGO4%
## **Demand**
Weekly Amazon search volume, last 16 weeks — +80.8% search growth over the last 90 days.
5K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/black-outdoor-pillows/trend)
## **Top black outdoor pillows search terms**
- **black outdoor pillows**42K/yr+79.8%2.6% conv. - **black outdoor pillow covers**14K/yr+77.7%2.9% conv. - **black and tan outdoor pillows**10K/yr+62.4%1.1% conv. - **black and white striped outdoor pillows**9K/yr+76.9%2.9% conv. - **outdoor pillows black**8K/yr+85.8%1.7% conv. - **black and beige outdoor pillows**7K/yr+126.6%0.8% conv. - **black and cream outdoor pillows**6K/yr+103.3%0.8% conv. - **black outdoor pillow**6K/yr+83.2%2.5% conv. - **outdoor black and white pillows**5K/yr+48.8%1.8% conv. - **black and white patio pillows**4K/yr+74.9%1.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/black-outdoor-pillows/search-terms)
## **Top black outdoor pillows products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIULEE Pack of 2 Decorative Outdoor Waterproof Pillow Covers Square Garden Cushion Sham Throw Pillowcase Shell for Spring Patio Tent Couch 18x18 Inch Black**MIULEE**$11.09**4.5★16,007 rev](https://www.amazon.com/dp/B07QX3KYWW) [2**NiNi ALL Black Outdoor Pillows Set of 2 Decorative Farmhouse Waterproof Throw Pillow Covers 18x18 Solid Cushion Cases for Garden Patio Tent Furniture Sofa Bed Home Decor**NiNi ALL**$9.94**4.3★1,137 rev](https://www.amazon.com/dp/B0C3Z519CS) [3**WHATWEARS Outdoor Throw Pillows with Inserts Waterproof Pillows for Outdoor Seating Square Decorative Garden Cushion for Patio Furniture Bed Couch Sofa(Black 18 x 18 (Pack of 2))**WHATWEARS**$29.08**4.3★60 rev](https://www.amazon.com/dp/B0DS61S9YX) [4**MIULEE Pack of 2 Outdoor Waterproof Decorative Farmhouse Throw Pillow Covers - Square Solid Color Couch Pillow Covers for Patio Tent Bed Sofa Living Room 18x18 Inch Black**MIULEE**$13.55**4.4★1,423 rev](https://www.amazon.com/dp/B0CJ9LQ5WR) [5**NordECO HOME Set of 2 Farmhouse Throw Pillow Covers - Burlap Linen Trimmed Tailored Edges Decorative Cushion Covers for Bed Home Decoration 18 x 18 Black**NordECO HOME**$18.17**4.5★2,107 rev](https://www.amazon.com/dp/B08GQT9N7W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**decorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Black**decorUhome**$19.61**94 rev6mo ago](https://www.amazon.com/dp/B0GHT5NKJ3) [**Novabright 2 Pack Outdoor Waterproof Pillow Covers Decorative Farmhouse Garden Pillowcase Scalloped Throw Cushion Cases for Patio Porch Tent Sofa Living Room Decor (Black 18 x 18 Inch)**Novabright**$24.43**33 rev6mo ago](https://www.amazon.com/dp/B0GHLWTC9V) [**Colingmill 4 Pack Black Outdoor Throw Pillows with Inserts 18x18 Inch Decorative Waterproof Throw Cushion for Sofa Couch Home Patio**Colingmill**$32.78**82 rev1y ago](https://www.amazon.com/dp/B0FH1VXVWG) [**DAFENA Black Boho Pillow Covers 18x18 Inch 2 Pcs Beige Brown Tropical Leaf Mid Century Summer Outdoor Decor Throw Pillows Modern Geometry Farmhouse Decoration Pillowcase Linen Cushion Cover for Couch**DAFENA**$14.99**253 rev1y ago](https://www.amazon.com/dp/B0F6JQK85G) [**Allorry Outdoor Pillow Covers 18x18 Set of 2 Black Striped Decoration Throw Pillow Covers for Spring Summer Outdoor Waterproof Garden Patio Furniture Sofa Bed Home Decor JB007-A18**Allorry**$15.11**232 rev1y ago](https://www.amazon.com/dp/B0F3X7KCTC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Novabright 2 Pack Outdoor Waterproof Pillow Covers Decorative Farmhouse Garden Pillowcase Scalloped Throw Cushion Cases for Patio Porch Tent Sofa Living Room Decor (Black 18 x 18 Inch)**Novabright**$24.43**4.5★**▲ 108%**](https://www.amazon.com/dp/B0GHLWTC9V) [**decorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Black**decorUhome**$19.61**4.7★**▲ 73%**](https://www.amazon.com/dp/B0GHT5NKJ3) [**MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Faux Linen Garden Farmhouse Cushion Cases for Halloween Tent Balcony Couch Sofa 18x18 Inch Black**MIULEE**$13.88**4.4★**▲ 64%**](https://www.amazon.com/dp/B0BP7Y3ZZL) [**LVTXIII Outdoor/Indoor Throw Pillows Decorative Throw Pillows with Inserts 18x18 Square Pillows for Bed Couch Sofa and Patio Furniture (Set of 2 Cabana Black)**LVTXIII**$39.24**4.8★**▲ 58%**](https://www.amazon.com/dp/B0912L7GMQ) [**MIULEE Floral Decorative Pillow Covers Set of 2 Block Print Throw Pillowcases Outdoor Boho Farmhouse Vintage Accent Cushion Covers for Couch paito Garden Sofa Bed 18x18 Inch Coffe-Brown**MIULEE**$19.46**4.4★**▲ 57%**](https://www.amazon.com/dp/B0DKJV3CFM)
**~~View all trending →~~**
## **What buyers say about black outdoor pillows**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“feel much higher quality than I expected”*
**Cushion**7%
*“Good cushion and price with less than perfect zippers, I do recommend”*
**Value For Money**7%
*“Worth the purchase”*
**Advertised Vs Actual Product**7%
*“As described”*
**Color**7%
*“Vibrant colors”*
**Material Quality**6%
*“Durable strong material, made well”*
**Upholstery/Fabric Quality**5%
*“Nice sturdy fabric”*
**Water Resistance**4%
*“Theyre waterproof”*
**Size-Overall**4%
*“Fit perfectly”*
**Design-Overall**3%
*“The designs were cute”*
### **What buyers complain about **
**Color**18%
*“Not as dark as in photo its more gray”*
**Color Fading/Discoloration**9%
*“Faded fast”*
**Quality-Overall**7%
*“Poor quality”*
**Stain Resistance**5%
*“Mine came with a stain on it”*
**Value For Money**5%
*“Not worth the price”*
**Thickness**5%
*“sheer”*
**Cushion**5%
*“the pillow that went with it wasn't very firm”*
**Suitable For Outdoor**4%
*“Not an outdoor cover”*
**Durability**4%
*“I didn't expect them to last forever”*
**Advertised Vs Actual Product**3%
*“The website pictures dont do them justice”*
### **Top return reasons **
**Size-Overall**30%
**Color**25%
**Material Quality**12%
**Advertised Vs Actual Product**10%
**Cushion**4%
**Quality-Overall**4%
**Display Colors**3%
**Value For Money**2%
**Stitch/Finish/Polish**1%
**Shape/Style**1%
## **Common questions**
- **Is black outdoor pillows profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 62 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +80.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the black outdoor pillows niche?**
- 41 brands and 54 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in black outdoor pillows?**
- Top complaints mined from reviews: Color, Color Fading/Discoloration, Quality-Overall. The return rate is 4.3%.
- **What does it cost to enter the black outdoor pillows niche?**
- Listings span $8.71–$107.63; the average listing price is $20.60 (sweet spot $15–$100). The average incumbent carries 1,507 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)