---
title: "Trend — black lava rock - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-lava-rock/trend"
last_updated: "2026-08-09T15:13:51.894Z"
locale: en
meta:
  description: "Niche score 65/100 · $63K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $63K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black lava rock - Flapen"
---

# **black lava rock**

**Worth a look**

Shows a sweet-spot price point ($21.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 75Conversion 66Competition 79Returns 72Price range 83Avg price 91Brand share 80Review moat 64Quality gap 55

**Avg price**

**Great****$21.27**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.37–$45.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Growth**

**Great****+60.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****942.53**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$63K**

$63K/yr · 50K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend