---
title: "Black Eyed Susan Seeds — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-eyed-susan-seeds"
last_updated: "2026-08-09T12:30:33.216Z"
locale: en
meta:
description: "Niche score 61/100 · $154K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $154K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Eyed Susan Seeds — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **black eyed susan seeds**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 66Conversion 92Competition 37Returns 99Price range 39Avg price 23Brand share 59Review moat 67Quality gap 91
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****807.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+46.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$4.37–$21.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$154K**
$154K/yr · 166K searches
**Avg price**
**Bad****$8.13**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, black eyed susan seeds is a $154K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black eyed susan seeds market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$163K–$203K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#540**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**24%**
- SWEET YARDS20% - PLANTMEW20% - Fruivity11% - NatureZ Edge10% - KVITER9% - FAMILY SOWN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +46.1% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 9.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/black-eyed-susan-seeds/trend)
## **Top black eyed susan seeds search terms**
- **black eyed susan seeds**85K/yr+43.2%13.6% conv. - **black eyed susan**22K/yr+113.3%4.3% conv. - **blackeyed susan flower seeds**13K/yr+29.5%12.8% conv. - **black eye susan seeds**11K/yr+19.7%10.9% conv. - **black eyed susan seeds perennial**11K/yr-18.1%13.4% conv. - **black eyed susans**6K/yr+69.8%5.6% conv. - **black-eyed susan seeds**5K/yr+70.4%10.5% conv. - **black eyes susan seeds**5K/yr+43.4%12.6% conv. - **black-eyed susan**3K/yr+131.6%7.0% conv. - **black eye susan**3K/yr+35.7%5.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/black-eyed-susan-seeds/search-terms)
## **Top black eyed susan seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Eyed Susan Seeds for Planting | 30 000+ Heirloom Seeds Flower Seeds for Garden Borders & Containers | Sunflower Companion Wildflower Seeds to Attract Pollinators**PLANTMEW**$6.10**3.9★144 rev](https://www.amazon.com/dp/B0G2LRL7RL) [2**Black Eyed Susan Seeds Extra Large Packet Over 100 000 Open Pollinated Non-GMO Wildflower Seeds Rudbeckia hirta**SWEET YARDS**$8.40**4.2★1,453 rev](https://www.amazon.com/dp/B07N335KWN) [3**Black Eyed Susan Seeds for Planting 5000 Seeds Giving You Beautiful Black Eyed Susan Flowers Non-GMO Heirloom Seed Varieties**NatureZ Edge**$6.10**4.1★2,236 rev](https://www.amazon.com/dp/B08NMW7MY1) [4**KVITER 10 000 Black Eyed Susan Seeds for Planting (Rudbeckia hirta) Gloriosa Daisy Wildflower Seed Heirloom Non-GMO Flower Seeds to Plant Outside & Inside Borders Containers**KVITER**$6.22**4.0★2,668 rev](https://www.amazon.com/dp/B0FV6P92VB) [5**48000+ Black Eyed Susan Seeds for Planting Perennial Wildflower Seeds for Pollinator Gardens Heirloom Flower Seeds to Plant Outside & Inside Borders Containers Rudbeckia hirta**Fruivity**$5.87**4.0★219 rev](https://www.amazon.com/dp/B0GK8Y14XT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SVI 7500 Black Eyed Susan Seeds (Rudbeckia Hirta) Black-Eyed Susan Wildflower Seed Packets Bulk Rudbeckia Daisy Flower Seeds for Outside & Indoor Flower Garden Containers**SVI**$5.36**616 rev5mo ago](https://www.amazon.com/dp/B0GLPR4SS2) [**48000+ Black Eyed Susan Seeds for Planting Perennial Wildflower Seeds for Pollinator Gardens Heirloom Flower Seeds to Plant Outside & Inside Borders Containers Rudbeckia hirta**Fruivity**$5.87**219 rev5mo ago](https://www.amazon.com/dp/B0GK8Y14XT) [**120 000+ Black Eyed Susan Seeds for Planting Perennial Wildflower Seeds for Pollinator Gardens Heirloom Flower Seeds to Plant Outside & Inside Borders Containers Rudbeckia hirta**Fruivity**$8.74**219 rev7mo ago](https://www.amazon.com/dp/B0G39HXQ5Z) [**Black Eyed Susan Seeds for Planting | 30 000+ Heirloom Seeds Flower Seeds for Garden Borders & Containers | Sunflower Companion Wildflower Seeds to Attract Pollinators**PLANTMEW**$6.10**144 rev7mo ago](https://www.amazon.com/dp/B0G2LRL7RL) [**KVITER 10 000 Black Eyed Susan Seeds for Planting (Rudbeckia hirta) Gloriosa Daisy Wildflower Seed Heirloom Non-GMO Flower Seeds to Plant Outside & Inside Borders Containers**KVITER**$6.22**2,668 rev9mo ago](https://www.amazon.com/dp/B0FV6P92VB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**48000+ Black Eyed Susan Seeds for Planting Perennial Wildflower Seeds for Pollinator Gardens Heirloom Flower Seeds to Plant Outside & Inside Borders Containers Rudbeckia hirta**Fruivity**$5.87**4.0★**▲ 145%**](https://www.amazon.com/dp/B0GK8Y14XT) [**SVI 7500 Black Eyed Susan Seeds (Rudbeckia Hirta) Black-Eyed Susan Wildflower Seed Packets Bulk Rudbeckia Daisy Flower Seeds for Outside & Indoor Flower Garden Containers**SVI**$5.36**4.0★**▲ 133%**](https://www.amazon.com/dp/B0GLPR4SS2) [**Black Eyed Susan - Large 1 Ounce Packet - 100 000 Flower Seeds for Planting - Rudbeckia hirta**FAMILY SOWN**$8.85**4.2★**▲ 77%**](https://www.amazon.com/dp/B0DHQQGH5P) [**Seed Needs Black Eyed Susan Seeds 120 000 Seeds 1.5 Ounce Bulk Pack**Seed Needs**$6.43**4.2★**▲ 61%**](https://www.amazon.com/dp/B0CJGPBBSY) [**Black Eyed Susan Seeds for Planting | 30 000+ Heirloom Seeds Flower Seeds for Garden Borders & Containers | Sunflower Companion Wildflower Seeds to Attract Pollinators**PLANTMEW**$6.10**3.9★**▲ 58%**](https://www.amazon.com/dp/B0G2LRL7RL)
**~~View all trending →~~**
## **What buyers say about black eyed susan seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**46%
*“Healthy plants”*
**Quality-Overall**14%
*“the quality of the seeds is great”*
**Value For Money**10%
*“Well worth the purchase”*
**Ease Of Use**8%
*“They are simple to work with”*
**Advertised Vs Actual Product**6%
*“Its what I wanted”*
**Color**5%
*“Lots of color”*
**Brightness/Shine/Glow**3%
*“Bright and easy garden favorite”*
**Size-Overall**1%
*“consistent in size”*
**Instructions/User Manual/Troubleshooting**1%
*“the instructions included are clear”*
**Moist/Dry**1%
*“Nice big size root ball not too wet or dry, just right”*
### **What buyers complain about **
**Plant Growth**59%
*“Poor germination”*
**Size-Overall**12%
*“Tiny package”*
**Functionality-Overall**9%
*“Spring. Nothing grew”*
**Value For Money**7%
*“waste of money”*
**Instructions/User Manual/Troubleshooting**3%
*“Follow directions nothing came up”*
**Quality-Overall**2%
*“Poor seed quality”*
**Natural Resource Wastage**1%
*“what a waste of time, energy and money”*
**Heating**1%
*“Cold temperatures make direct sowing impractical right now”*
**Product Condition**1%
*“Maybe they are old”*
**Advertised Vs Actual Product**1%
*“I felt deceived by this description”*
### **Top return reasons **
**Size-Overall**26%
**Value For Money**21%
**Plant Growth**21%
**Functionality-Overall**9%
**Advertised Vs Actual Product**9%
**Instructions/User Manual/Troubleshooting**3%
**Leak-Proof**2%
**Defective Material/Parts**2%
**Certifications**2%
**Ethically/Sustainably Sourced**1%
## **Common questions**
- **Is black eyed susan seeds profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 19 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +46.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the black eyed susan seeds niche?**
- 16 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in black eyed susan seeds?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Functionality-Overall. The return rate is 0.2%.
- **When does demand for black eyed susan seeds peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 9.7× the quietest.
- **What does it cost to enter the black eyed susan seeds niche?**
- Listings span $4.37–$21.73; the average listing price is $8.13 (sweet spot $15–$100). The average incumbent carries 808 reviews — the moat a new listing must climb.
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