---
title: "Black Door Mat — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-door-mat"
last_updated: "2026-08-10T00:41:43.853Z"
locale: en
meta:
description: "Niche score 50/100 · $93K/yr market · 187K searches/yr · $19.68 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $93K/yr market · 187K searches/yr · $19.68 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Door Mat — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **black door mat**
**Worth a look**
Shows a sweet-spot price point ($19.68 avg), but a small market ($93K/yr) keeps it on the watch list.
Market size 23Growth 32Conversion 32Competition 81Returns 49Price range 77Avg price 87Brand share 82Review moat 25Quality gap 42
**Avg price**
**Great****$19.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$7.87–$39.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,671.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$93K**
$93K/yr · 187K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black door mat is a $93K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black door mat market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$98K–$118K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**53%**
Top 20: 93%
**Top-5 click share**
**34%**
Top 20: 76%
**Open market**
**42%**
- Smiry15% - OLANLY13% - PLEASOR9% - GORILLA GRIP9% - hicorfe7% - BeneathYourFeet5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
5K3KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/black-door-mat/trend)
## **Top black door mat search terms**
- **black door mat**46K/yr+2.5%2.5% conv. - **black outdoor mat**21K/yr+28.3%2.0% conv. - **black front door mat**17K/yr+25.0%1.5% conv. - **black door mat outdoor**16K/yr+32.7%1.9% conv. - **black entryway rug**20K/yr-32.6%1.2% conv. - **black doormat**12K/yr+12.9%2.9% conv. - **black outdoor door mat**7K/yr+49.6%1.7% conv. - **black entry rug**9K/yr+4.2%1.6% conv. - **door mat black**7K/yr+6.4%3.1% conv. - **black outdoor mat front door**5K/yr+49.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/black-door-mat/search-terms)
## **Top black door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smiry Front Door Mat Outside Entrance Heavy Duty Sturdy Natural Rubber Doormat Trap Dirt and Moisture Easy Clean Low Profile Mats for Indoor Outdoor Entry Irregular Triangle (29.5x17 Black)**Smiry**$9.46**4.5★4,040 rev](https://www.amazon.com/dp/B0CH3GSMW3) [2**hicorfe Indoor Doormat Welcome Door Mat TPR Backing Non Slip Mats 20x32 Absorbent Resist Dirt Entrance Doormat Inside Floor for Entryway Washable Low-Profile (Black)**hicorfe**$14.55**4.5★14,733 rev](https://www.amazon.com/dp/B09DY2W4P4) [3**PLEASOR Front Door Mat Outside Entrance Dirt Resistant and Absorbent Welcome Door Mat Outdoor Indoor Sturdy Non-Slip Backing Entry Mat Fade Resistant Low Profile Doormat for Entryway 29x17 Black**PLEASOR**$10.33**4.2★127 rev](https://www.amazon.com/dp/B0FMR9RSFG) [4**Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black**Smiry**$9.49**4.6★552 rev](https://www.amazon.com/dp/B0FMDSCRS1) [5**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black**OLANLY**$9.69**4.3★12,689 rev](https://www.amazon.com/dp/B0CGZSQPFP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black**Smiry**$9.49**552 rev7mo ago](https://www.amazon.com/dp/B0FMDSCRS1) [**OLANLY Front Door Mat Indoor Outdoor Entrance 2-Pack 29.5 x 17 Inch Waterproof Heavy Duty Doormat Fade Resistant Low Profile Easy Clean Patio Porch Welcome Floor Mats for Entry Black**OLANLY**$19.81**1,063 rev10mo ago](https://www.amazon.com/dp/B0FCFBRJFT) [**PLEASOR Front Door Mat Outside Entrance Dirt Resistant and Absorbent Welcome Door Mat Outdoor Indoor Sturdy Non-Slip Backing Entry Mat Fade Resistant Low Profile Doormat for Entryway 29x17 Black**PLEASOR**$10.33**127 rev11mo ago](https://www.amazon.com/dp/B0FMR9RSFG) [**PLEASOR Front Door Mat Indoor Outdoor Entrance Dirt Resistant and Absorbent Doormat Sturdy Non-Slip Backing Entry Mat Fade Resistant Easy Clean Low-Profile Entryway Mat 29x17 Black**PLEASOR**$10.62**73 rev11mo ago](https://www.amazon.com/dp/B0FMR71PLX) [**LUMI Front Door Mat for Outside Entrance 23.5x35.5 Heavy-Duty Dirt-Trapping Doormat with Durable Non-Slip Rubber Backing Stain & Fade-Resistant Entry Mats Black**LUMI**$37.91**177 rev11mo ago](https://www.amazon.com/dp/B0FMR1BW56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUMI Front Door Mat for Outside Entrance 23.5x35.5 Heavy-Duty Dirt-Trapping Doormat with Durable Non-Slip Rubber Backing Stain & Fade-Resistant Entry Mats Black**LUMI**$37.91**4.4★**▲ 164%**](https://www.amazon.com/dp/B0FMR1BW56) [**JSEI Door Mat for Entrance Washable Low Profile Doormat for Front Door & Back Door Absorbent Entryway Rugs with TPR Non-Slip Backing for Wet Shoes & Dirty Paws 20 x 32 Black**JSEI**$22.72**4.7★**▲ 138%**](https://www.amazon.com/dp/B0F7QC7C88) [**PLEASOR Front Door Mat Outside Entrance Dirt Resistant and Absorbent Welcome Door Mat Outdoor Indoor Sturdy Non-Slip Backing Entry Mat Fade Resistant Low Profile Doormat for Entryway 29x17 Black**PLEASOR**$10.33**4.2★**▲ 105%**](https://www.amazon.com/dp/B0FMR9RSFG) [**Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black**Smiry**$9.49**4.6★**▲ 93%**](https://www.amazon.com/dp/B0FMDSCRS1) [**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain and Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean Patio Mat 29x17 Black Diamond**GORILLA GRIP**$20.07**4.4★**▲ 84%**](https://www.amazon.com/dp/B0DY9ZMN7P)
**~~View all trending →~~**
## **What buyers say about black door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Decent quality”*
**Value For Money**9%
*“Great buy for the money”*
**Advertised Vs Actual Product**9%
*“Exactly as pictured”*
**Ease Of Cleaning**8%
*“is easy to clean up”*
**Size-Overall**7%
*“fit perfect at my door”*
**Durability**7%
*“Durable mat”*
**Strength**4%
*“Great mat that feels sturdy”*
**Design-Overall**3%
*“Its pattern is nice”*
**Color**2%
*“Colors are accurate”*
**Material Quality**2%
*“Good quality material”*
### **What buyers complain about **
**Size-Overall**31%
*“It's small”*
**Quality-Overall**10%
*“Disappointed in the quality”*
**Thickness**8%
*“The material is a bit thin”*
**Flatness**7%
*“wont stay flat”*
**Advertised Vs Actual Product**3%
*“Is not like the picture”*
**Strength**3%
*“Thin and flimsy”*
**Color**3%
*“Even though theyre dark”*
**Ease Of Cleaning**2%
*“its not easy to clean”*
**Value For Money**2%
*“a little pricey for what they are”*
**Water Resistance**2%
*“when it rains absorbs too much water”*
### **Top return reasons **
**Size-Overall**58%
**Color**7%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Quality-Overall**5%
**Thin**4%
**Thickness**3%
**Flatness**2%
**Strength**2%
**Functionality-Overall**1%
## **Common questions**
- **Is black door mat profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 51 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the black door mat niche?**
- 30 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in black door mat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.1%.
- **When does demand for black door mat peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black door mat niche?**
- Listings span $7.87–$39.81; the average listing price is $19.68 (sweet spot $15–$100). The average incumbent carries 4,672 reviews — the moat a new listing must climb.
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