---
title: "Trend — black and white umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-and-white-umbrella/trend"
last_updated: "2026-08-09T20:28:40.240Z"
locale: en
meta:
  description: "Niche score 63/100 · $283K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $283K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black and white umbrella - Flapen"
---

# **black and white umbrella**

**Worth a look**

Shows demand growing +105.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 93Conversion 46Competition 62Returns 65Price range 53Avg price 83Brand share 62Review moat 24Quality gap 73

**Growth**

**Great****+105.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$78.02**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$23.33–$167.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$283K**

$283K/yr · 100K searches

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,291.07**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend