---
title: "Black and White Umbrella — $283K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-and-white-umbrella"
last_updated: "2026-08-07T10:59:14.541Z"
locale: en
meta:
description: "Niche score 63/100 · $283K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $283K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Umbrella — $283K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white umbrella**
**Worth a look**
Shows demand growing +105.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 93Conversion 46Competition 62Returns 65Price range 53Avg price 83Brand share 62Review moat 24Quality gap 73
**Growth**
**Great****+105.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$78.02**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$23.33–$167.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$283K**
$283K/yr · 100K searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,291.07**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black and white umbrella is a $283K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white umbrella market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$312K–$390K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#225**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**26%**
- Sunnyglade29% - Blissun14% - AreShark9% - Rayjee8% - Abba Patio8% - Funsite6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +105.7% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/black-and-white-umbrella/trend)
## **Top black and white umbrella search terms**
- **black and white patio umbrella**20K/yr+104.6%2.8% conv. - **black and white umbrella outdoor patio**19K/yr+116.2%3.6% conv. - **black and white outdoor umbrella**16K/yr+101.6%2.4% conv. - **black and white umbrella**21K/yr+77.5%2.3% conv. - **black and white striped patio umbrella**6K/yr+158.2%2.9% conv. - **black and white striped umbrella**6K/yr+97.3%3.5% conv. - **patio umbrella black and white**4K/yr+158.4%2.9% conv. - **black and white striped outdoor umbrella**3K/yr+170.4%3.0% conv. - **black and white striped umbrella outdoor patio**3K/yr+61.6%4.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/black-and-white-umbrella/search-terms)
## **Top black and white umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$28K15%$43K20%$57K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunnyglade 9 Patio Umbrella Outdoor Table Umbrella with 8 Sturdy Ribs (Black and White)**Sunnyglade**$50.49**4.5★5,414 rev](https://www.amazon.com/dp/B07L1Q51XC) [2**Blissun 9 Outdoor Patio Umbrella Striped Patio Umbrella Outdoor Table Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank (Black & White Stripe)**Blissun**$52.63**4.5★38,642 rev](https://www.amazon.com/dp/B07B62ZT3N) [3**AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Black & White Stripe)**AreShark**$55.32**4.3★1,452 rev](https://www.amazon.com/dp/B0G692T4SP) [4**Rayjee 6.5FT Patio Umbrella with Fringe UV Protection Beach Umbrella with Tilt & Adjustable Height Includes Carry Bag & Ground Stake Outdoor Umbrella for Pool Garden Backyard-Black and White Stripe**Rayjee**$64.28**4.2★18 rev](https://www.amazon.com/dp/B0FT138C48) [5**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black**Best Choice Products**$63.63**4.8★208 rev](https://www.amazon.com/dp/B0GRCTF9P1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rayjee 6.5FT Patio Umbrella Portable Outdoor Beach Umbrella Tilt & Adjustable Height 2-Piece Aluminum Pole for Pool Garden Deck & Beach-Black and White Stripe**Rayjee**$45.48**10 rev2mo ago](https://www.amazon.com/dp/B0GGZ42SG7) [**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black**Best Choice Products**$63.63**208 rev4mo ago](https://www.amazon.com/dp/B0GRCTF9P1) [**Garvee 9 ft Patio Umbrella - 8 Sturdy Ribs Outdoor Table Umbrella with Crank Lift & Push Button Tilt - Market Umbrella for Pool Deck Yard Garden - Tan**Garvee**$32.98**322 rev5mo ago](https://www.amazon.com/dp/B0GK7HM8LP) [**Abba Patio 9FT Lyon Outdoor Patio Umbrella Outdoor Table Umbrella with Crank Market Umbrella 8 Sturdy Ribs UV Protection Waterproof and Push Button Tilt for Garden Deck Backyard Pool Black & White Stripe**Abba Patio**$33.88**3,345 rev7mo ago](https://www.amazon.com/dp/B0GC9PMHB3) [**AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Black & White Stripe)**AreShark**$55.32**1,452 rev7mo ago](https://www.amazon.com/dp/B0G692T4SP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Abba Patio 9FT Lyon Outdoor Patio Umbrella Outdoor Table Umbrella with Crank Market Umbrella 8 Sturdy Ribs UV Protection Waterproof and Push Button Tilt for Garden Deck Backyard Pool Black & White Stripe**Abba Patio**$33.88**4.6★**▲ 65%**](https://www.amazon.com/dp/B0GC9PMHB3) [**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Black**Best Choice Products**$63.63**4.8★**▲ 64%**](https://www.amazon.com/dp/B0GRCTF9P1) [**JEAREY 7.5FT Patio Umbrella Market Table Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Outdoor Umbrella for Garden Deck Backyard Pool Black & White Stripe**JEAREY**$40.38**4.5★**▲ 63%**](https://www.amazon.com/dp/B0GBV36ZPQ) [**AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Solar Table Market Umbrella w/Tilt and Crank Outdoor Umbrella for Garden Deck Backyard Pool and Beach Black and White Stripe**AreShark**$69.51**3.1★**▲ 35%**](https://www.amazon.com/dp/B0G594K5G1) [**Rayjee 6.5FT Patio Umbrella with Fringe UV Protection Beach Umbrella with Tilt & Adjustable Height Includes Carry Bag & Ground Stake Outdoor Umbrella for Pool Garden Backyard-Black and White Stripe**Rayjee**$64.28**4.2★**▲ 32%**](https://www.amazon.com/dp/B0FT138C48)
**~~View all trending →~~**
## **What buyers say about black and white umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality, easy to assemble and easy functionality”*
**Value For Money**12%
*“Good value for money”*
**Size-Overall**8%
*“Perfect size”*
**Design-Overall**7%
*“Adds visual beauty”*
**Strength**7%
*“Sturdy and looks very nice”*
**Color**6%
*“Color”*
**Assembly/Installation**6%
*“Easy set up”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Material Quality**4%
*“The fabric looks really cool”*
**Durability**4%
*“It is durable”*
### **What buyers complain about **
**Durability**23%
*“did not last”*
**Color**11%
*“Colors fades quickly”*
**Value For Money**7%
*“I would pay a little more next time”*
**Quality-Overall**6%
*“Not well made”*
**Thickness**6%
*“Thin, cheap”*
**Size-Overall**5%
*“on the small side”*
**Strength**4%
*“the infrastructure members are as flimsy as they could be”*
**Material Quality**4%
*“Thin material”*
**Suitable For Outdoor**2%
*“Not able to remain outside”*
**Stain Resistance**2%
*“The umbrella came with dirt stains all over it”*
### **Top return reasons **
**Size-Overall**23%
**Color**23%
**Material Quality**9%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**7%
**Quality-Overall**5%
**Value For Money**4%
**Mechanism Issues**2%
**Thin**2%
**Functionality-Overall**2%
## **Common questions**
- **Is black and white umbrella profitable to sell on Amazon United States?**
- The niche generates $283K/yr across 27 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +105.7%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the black and white umbrella niche?**
- 14 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in black and white umbrella?**
- Top complaints mined from reviews: Durability, Color, Value For Money. The return rate is 2.4%.
- **When does demand for black and white umbrella peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.2× the quietest.
- **What does it cost to enter the black and white umbrella niche?**
- Listings span $23.33–$167.61; the average listing price is $78.02 (sweet spot $15–$100). The average incumbent carries 5,291 reviews — the moat a new listing must climb.
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