---
title: "Black and White Striped Outdoor Rug — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-and-white-striped-outdoor-rug"
last_updated: "2026-08-09T11:25:02.727Z"
locale: en
meta:
description: "Niche score 49/100 · $28K/yr market · 32K searches/yr · $27.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $28K/yr market · 32K searches/yr · $27.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and White Striped Outdoor Rug — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white striped outdoor rug**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 95Conversion 40Competition 39Returns 25Price range 95Avg price 95Brand share 70Review moat 41Quality gap 28
**Growth**
**Great****+109.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$27.35**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.75–$87.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,429**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$28K**
$28K/yr · 32K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black and white striped outdoor rug is a $28K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white striped outdoor rug market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$27K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#847**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**30%**
- Strickland Home26% - KOZYFLY10% - KILOCOCO10% - IOHOUZE9% - OLANLY8% - FH Home7%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +109.0% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/black-and-white-striped-outdoor-rug/trend)
## **Top black and white striped outdoor rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Strickland Home Outdoor Rug Waterproof 5 x 8 ft Reversible Plastic Straw Rug for Patio Large Outdoor Carpet for RV Patio Camping Backyard Deck Picnic Beach Black & White**Strickland Home**$24.76**4.4★551 rev](https://www.amazon.com/dp/B0CQ2QR1YX) [2**KOZYFLY Black and White Area Rug 27.5x43 Inches Striped Front Door Rug Cotton Washable Indoor Outdoor Rug Doormats Outdoor Small Striped Rugs for Kitchen Entryway Patio Front Porch Decor**KOZYFLY**$19.23**4.6★2,496 rev](https://www.amazon.com/dp/B08CSD59J8) [3**IOHOUZE Black White Striped Rug -27.5 X 43 Front Door Mats Outdoor Washable Rug for Front Porch Decor Spring Summer Welcome Mats Outdoor Indoor Doormat for Farmhouse/Entryway/Home Entrance**IOHOUZE**$19.38**4.7★5,040 rev](https://www.amazon.com/dp/B08J87PRR3) [4**KILOCOCO Black and White Striped Rug 2.3x3.6 Indoor Outdoor Rugs Front Door Mat Hand Woven Cotton Washable Striped Layered Doormats for Front Porch/Kitchen/Farmhouse/Entryway/Patio**KILOCOCO**$19.19**4.7★4,382 rev](https://www.amazon.com/dp/B0BP9XXT7F) [5**OLANLY Black and White Striped Rug 24 x 37 (27.5 x 43) Washable Cotton Indoor Outdoor Doormat for Front Door Entryway Kitchen Porch Patio Decor**OLANLY**$16.11**4.6★489 rev](https://www.amazon.com/dp/B0FH2WCTK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OLANLY Black and White Striped Rug 24 x 37 (27.5 x 43) Washable Cotton Indoor Outdoor Doormat for Front Door Entryway Kitchen Porch Patio Decor**OLANLY**$16.11**489 rev10mo ago](https://www.amazon.com/dp/B0FH2WCTK9) [**HEHJIPY Black and White Striped Outdoor Rug3x5Front Porch Rug Cotton Woven Machine Washable Indoor/Outdoor Small Area Rugs Layering Rug Door Mats for Front Porch/Entryway/Front Door Decor**HEHJIPY**$19.71**94 rev1y ago](https://www.amazon.com/dp/B0DQDVHXTR) [**Black and White Striped Rugs 28x43 Inches Outdoor Front Porch Doormat Cotton Hand-Woven Farmhouse Layered Door Mats for Front Porch Patio Entryway Laundry Room**Fallovea**$19.66**291 rev2y ago](https://www.amazon.com/dp/B0D7NYGD9Q) [**Strickland Home Outdoor Rug Waterproof 5 x 8 ft Reversible Plastic Straw Rug for Patio Large Outdoor Carpet for RV Patio Camping Backyard Deck Picnic Beach Black & White**Strickland Home**$24.76**551 rev2y ago](https://www.amazon.com/dp/B0CQ2QR1YX) [**FH Home Outdoor Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Striped - Porch Deck Balcony Mudroom Laundry Room Patio - Brittany - Black & White Crease Free - 3 x 5 ft**FH Home**$31.64**6,742 rev2y ago](https://www.amazon.com/dp/B0CKTYLYM5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pcinfuns Plastic Straw Rug 4x6 Outdoor Waterproof Patio Rugs Foldable Reversible Camping Mat for Rv Deck Porch Picnic Beach Balcony Black & White**Pcinfuns**$28.86**4.4★**▲ 115%**](https://www.amazon.com/dp/B0C2C5CVPF) [**FH Home Outdoor Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Striped - Porch Deck Balcony Mudroom Laundry Room Patio - Brittany - Black & White Crease Free - 3 x 5 ft**FH Home**$31.64**4.6★**▲ 107%**](https://www.amazon.com/dp/B0CKTYLYM5) [**FH Home Outdoor Camping Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Striped - Large Patio Deck Sunroom RV - Brittany Stripe - Black & White - 9 x 12 ft Foldable**FH Home**$87.97**4.3★**▲ 81%**](https://www.amazon.com/dp/B0872DQ19P) [**Black and White Striped Rugs 28x43 Inches Outdoor Front Porch Doormat Cotton Hand-Woven Farmhouse Layered Door Mats for Front Porch Patio Entryway Laundry Room**Fallovea**$19.66**4.7★**▲ 59%**](https://www.amazon.com/dp/B0D7NYGD9Q) [**KILOCOCO Black and White Striped Rug 2.3x3.6 Indoor Outdoor Rugs Front Door Mat Hand Woven Cotton Washable Striped Layered Doormats for Front Porch/Kitchen/Farmhouse/Entryway/Patio**KILOCOCO**$19.19**4.7★**▲ 51%**](https://www.amazon.com/dp/B0BP9XXT7F)
**~~View all trending →~~**
## **What buyers say about black and white striped outdoor rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good Quality”*
**Size-Overall**8%
*“True to size”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Cleaning**7%
*“Cute and easy to wash”*
**Color**6%
*“colors are true”*
**Durability**6%
*“it looks exactly the same as day one- it hasnt shrunk or warped”*
**Design-Overall**6%
*“Overall, I like the look of it and Im happy with how it completes my entryway setup,”*
**Value For Money**5%
*“Decent value for the money”*
**Upholstery/Fabric Quality**4%
*“Perfect rug”*
**Material Quality**4%
*“Nice durable material”*
### **What buyers complain about **
**Size-Overall**10%
*“I brought the wrong size”*
**Advertised Vs Actual Product**7%
*“Does not look like picture”*
**Ease Of Cleaning**6%
*“its very difficult to clean”*
**Value For Money**5%
*“I do wish it was not as expensive”*
**Stain Resistance**5%
*“material stains so quick”*
**Quality-Overall**5%
*“low quality”*
**Material Quality**5%
*“Its made of a plastic material”*
**Flatness**5%
*“does not flatten”*
**Durability**5%
*“Ive had my rug for a week and two days and it is coming apart already”*
**Smell**3%
*“Which stinks because I just got it”*
### **Top return reasons **
**Size-Overall**62%
**Material Quality**9%
**Color**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**3%
**Thickness**2%
**Functionality-Overall**1%
**Thin**1%
**Stain Resistance**1%
**Value For Money**1%
## **Common questions**
- **Is black and white striped outdoor rug profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +109.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black and white striped outdoor rug niche?**
- 14 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in black and white striped outdoor rug?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Ease Of Cleaning. The return rate is 5.0% — above our launch gate.
- **When does demand for black and white striped outdoor rug peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the black and white striped outdoor rug niche?**
- Listings span $14.75–$87.97; the average listing price is $27.35 (sweet spot $15–$100). The average incumbent carries 2,429 reviews — the moat a new listing must climb.
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