---
title: "Products — black and white outdoor rug - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-and-white-outdoor-rug/products"
last_updated: "2026-08-06T07:55:54.482Z"
locale: en
meta:
  description: "Niche score 54/100 · $273K/yr market · 1.2M searches/yr · $21.98 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $273K/yr market · 1.2M searches/yr · $21.98 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — black and white outdoor rug - Flapen"
---

# **black and white outdoor rug**

**Worth a look**

Shows a sweet-spot price point ($21.98 avg), but weak search conversion (1.0%) keeps it on the watch list.

Market size 50Growth 41Conversion 13Competition 79Returns 44Price range 85Avg price 92Brand share 85Review moat 36Quality gap 33

**Avg price**

**Great****$21.98**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$9.69–$51.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Market size**

**Okay****$273K**

$273K/yr · 1.2M searches

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+12.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,896**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

## Products