---
title: "Black and White Outdoor Rug — $273K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-and-white-outdoor-rug"
last_updated: "2026-08-09T19:22:29.868Z"
locale: en
meta:
description: "Niche score 54/100 · $273K/yr market · 1.2M searches/yr · $21.98 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $273K/yr market · 1.2M searches/yr · $21.98 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Outdoor Rug — $273K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white outdoor rug**
**Worth a look**
Shows a sweet-spot price point ($21.98 avg), but weak search conversion (1.0%) keeps it on the watch list.
Market size 50Growth 41Conversion 13Competition 79Returns 44Price range 85Avg price 92Brand share 85Review moat 36Quality gap 33
**Avg price**
**Great****$21.98**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.69–$51.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Market size**
**Okay****$273K**
$273K/yr · 1.2M searches
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+12.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,896**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black and white outdoor rug is a $273K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white outdoor rug market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$275K–$330K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**50%**
Top 20: 92%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**44%**
- BUAGETUP21% - Sungea8% - Othilic7% - KILOCOCO7% - IOHOUZE6% - OJIA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/black-and-white-outdoor-rug/trend)
## **Top black and white outdoor rug search terms**
- **front porch rug**298K/yr+14.1%0.4% conv. - **black and white outdoor rug**137K/yr+75.1%0.8% conv. - **layering rug for front porch**96K/yr-22.9%0.5% conv. - **front door rug outdoor**80K/yr+1.1%0.6% conv. - **outdoor front door rug**64K/yr+32.0%0.4% conv. - **outdoor layering rug**67K/yr-3.5%0.4% conv. - **striped outdoor rug**43K/yr+95.4%0.4% conv. - **outdoor rug for front door**56K/yr-2.3%0.6% conv. - **layered door mats outdoor**56K/yr+2.0%0.5% conv. - **front porch rugs for layering**36K/yr+9.1%0.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/black-and-white-outdoor-rug/search-terms)
## **Top black and white outdoor rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$22K12%$33K16%$44K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black and White Striped Outdoor Rug 24 x 51Farmhouse Front Porch Rug Hand-Woven Machine Washable Layered Door Mats for Entryway/Bedroom/Patio/Porch Decor**BUAGETUP**$18.44**4.7★2,273 rev](https://www.amazon.com/dp/B09W31DP43) [2**Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance**Sungea**$19.66**4.5★667 rev](https://www.amazon.com/dp/B0CRJP7KPZ) [3**KILOCOCO Beige Striped Rug 2.3x3.6 Indoor Outdoor Rugs Front Door Mat Hand Woven Cotton Washable Striped Layered Doormats for Front Porch/Kitchen/Farmhouse/Entryway/Patio**KILOCOCO**$19.10**4.7★4,382 rev](https://www.amazon.com/dp/B0CJY5WFNV) [4**IOHOUZE Black Beige Striped Rug -2.3x3.6 Front Door Rugs Outdoor Small Washable Area Rug for Front Porch Spring Summer Welcome Mats Outdoor Indoor Doormat for Entryway Porch Entrance**IOHOUZE**$19.19**4.7★5,040 rev](https://www.amazon.com/dp/B0CZ13P6JH) [5**Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor**Othilic**$30.49**4.3★564 rev](https://www.amazon.com/dp/B0F3Y27VKB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Green and White Layered Door Mats 2x3ft Striped Outdoor Rug Cotton Woven Washable Farmhouse Small Area Rug for Entryway/Porch Decor/Kitchen/Home Entrance**KIhipIoe**$13.13**186 rev6mo ago](https://www.amazon.com/dp/B0GGP6QVQG) [**OLANLY Black and White Striped Rug 24 x 37 (27.5 x 43) Washable Cotton Indoor Outdoor Doormat for Front Door Entryway Kitchen Porch Patio Decor**OLANLY**$16.11**489 rev10mo ago](https://www.amazon.com/dp/B0FH2WCTK9) [**LORWER Scalloped Easy Jute 3x5 Outdoor Rug Washable Rugs for Entryway Black Front Door Mat Farmhouse Neutral Non Slip Indoor Carpet for Patio Living Room Backyard**LORWER**$39.81**446 rev1y ago](https://www.amazon.com/dp/B0FC6BQ8QY) [**Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor**Othilic**$24.37**564 rev1y ago](https://www.amazon.com/dp/B0F3Y351TJ) [**Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor**Othilic**$30.49**564 rev1y ago](https://www.amazon.com/dp/B0F3Y27VKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Green and White Layered Door Mats 2x3ft Striped Outdoor Rug Cotton Woven Washable Farmhouse Small Area Rug for Entryway/Porch Decor/Kitchen/Home Entrance**KIhipIoe**$13.13**4.7★**▲ 127%**](https://www.amazon.com/dp/B0GGP6QVQG) [**Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor**Othilic**$30.49**4.3★**▲ 114%**](https://www.amazon.com/dp/B0F3Y27VKB) [**Layered Doormat 24x35 Green and White Buffalo Plaid Porch Mat Cotton Woven Washable Carpet for Layered Doormat Hello/Welcome Door Mat Kitchen Farmhouse Entryway**BUAGETUP**$14.93**4.7★**▲ 104%**](https://www.amazon.com/dp/B0DPS7ZG36) [**Buffalo Plaid Outdoor Rug 24x51Green and White Checkered Front Porch Rug Cotton Woven Washable Door Mat Outdoor for Layered Hello Welcome Door Mat Farmhouse Entryway**BUAGETUP**$17.41**4.7★**▲ 99%**](https://www.amazon.com/dp/B0DPS5G3CX) [**Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor**Othilic**$24.37**4.3★**▲ 96%**](https://www.amazon.com/dp/B0F3Y351TJ)
**~~View all trending →~~**
## **What buyers say about black and white outdoor rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality, looks great, stays flat”*
**Size-Overall**9%
*“True to size”*
**Advertised Vs Actual Product**8%
*“Just as described”*
**Value For Money**8%
*“Great buy for the money”*
**Color**7%
*“Beautiful colors”*
**Durability**7%
*“Material is durable and washable”*
**Ease Of Cleaning**6%
*“Cleans well”*
**Design-Overall**5%
*“The pattern is great”*
**Strength**3%
*“Great sturdy door mat”*
**Material Quality**2%
*“Good material”*
### **What buyers complain about **
**Size-Overall**30%
*“It's small”*
**Thickness**11%
*“rug is not thick”*
**Quality-Overall**10%
*“cheap quality”*
**Flatness**5%
*“Will not lay flat”*
**Advertised Vs Actual Product**4%
*“Not as expected”*
**Color**3%
*“Color changing”*
**Value For Money**3%
*“This is not even worth 2 dollars”*
**Strength**3%
*“Thin and flimsy”*
**Ease Of Cleaning**2%
*“It gets dirty because it's white”*
**Suitable For Outdoor**2%
*“Not a good outdoor mat”*
### **Top return reasons **
**Size-Overall**55%
**Color**10%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Thin**3%
**Thickness**2%
**Flatness**1%
**Functionality-Overall**1%
**Strength**1%
## **Common questions**
- **Is black and white outdoor rug profitable to sell on Amazon United States?**
- The niche generates $273K/yr across 43 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the black and white outdoor rug niche?**
- 28 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in black and white outdoor rug?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.5%.
- **When does demand for black and white outdoor rug peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the black and white outdoor rug niche?**
- Listings span $9.69–$51.72; the average listing price is $21.98 (sweet spot $15–$100). The average incumbent carries 2,896 reviews — the moat a new listing must climb.
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