---
title: "Black and White Outdoor Pillows — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/black-and-white-outdoor-pillows"
last_updated: "2026-08-07T17:03:01.706Z"
locale: en
meta:
description: "Niche score 54/100 · $115K/yr market · 261K searches/yr · $20.93 avg price. High returns (5.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $115K/yr market · 261K searches/yr · $20.93 avg price. High returns (5.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Outdoor Pillows — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white outdoor pillows**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but high returns (5.2%) keeps it on the watch list.
Market size 27Growth 41Conversion 26Competition 85Returns 24Price range 83Avg price 90Brand share 95Review moat 74Quality gap 38
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.93**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$7.75–$107.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****554.45**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$115K**
$115K/yr · 261K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black and white outdoor pillows is a $115K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white outdoor pillows market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$126K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#726**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**64 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**38%**
Top 20: 69%
**Top-5 click share**
**30%**
Top 20: 59%
**Open market**
**58%**
- Adabana8% - tiggell8% - WESTERN HOME WH7% - JOJOGOGO7% - RABUSOFA7% - MIULEE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +13.0% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/black-and-white-outdoor-pillows/trend)
## **Top black and white outdoor pillows search terms**
- **black and white outdoor pillows**62K/yr+62.9%2.3% conv. - **black and white outdoor pillow covers**20K/yr+24.5%2.5% conv. - **outdoor pillows black and white**11K/yr+50.6%2.3% conv. - **black and beige pillow covers**17K/yr-11.0%0.5% conv. - **black and white outdoor pillow**8K/yr+66.5%1.7% conv. - **black and white pillow cases**15K/yr+14.7%0.5% conv. - **black and white pillow covers 20x20**18K/yr-46.6%0.2% conv. - **black and white pillow cover**12K/yr-11.3%0.4% conv. - **black and white striped pillow covers**10K/yr+7.3%1.5% conv. - **cream and black pillow covers**10K/yr-16.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/black-and-white-outdoor-pillows/search-terms)
## **Top black and white outdoor pillows products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RABUSOFA Outdoor Pillows Waterproof 18x18 inch Black and White Throw Pillows Boho Set of 4 for Patio Furniture Sunbrella Outdoor Pillow Covers for Couch(2W-18) (no Insert)**RABUSOFA**$15.08**4.2★383 rev](https://www.amazon.com/dp/B0DQ8P5CD9) [2**tiggell 4 Pack Waterproof Pillow Covers Outdoor Throw Pillowcases Decorative Garden Cushion Case for Home Garden Patio Couch Balcony Striped (18 * 18 inch Black & White)**tiggell**$15.83**4.3★891 rev](https://www.amazon.com/dp/B097Y75PW2) [3**WESTERN HOME WH Pack of 2 Decorative Outdoor Waterproof Striped Throw Pillow Covers Polyester Garden Modern Farmhouse Striped Cushion Cases for Patio Tent Balcony Couch Sofa 18x18 inch Black**WESTERN HOME WH**$13.29**4.5★1,541 rev](https://www.amazon.com/dp/B08GLRWFTG) [4**Adabana Outdoor Waterproof Throw Pillow Covers Set of 2 Boho Geometric Pillows Cover for Patio Garden 18 x 18 Inch Black and White**Adabana**$9.67**4.3★405 rev](https://www.amazon.com/dp/B0CXS86G7Q) [5**JOJOGOGO Black and White Scalloped Outdoor Lumbar Pillow Covers 12x20 Waterproof & Sunproof Set of 2 Black Outdoor Pillows Embroidered Decorative Throw Pillows for Couch Porch and Patio Furniture**JOJOGOGO**$26.66**4.8★154 rev](https://www.amazon.com/dp/B0DSFXCQJV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cethom Black and Beige Boho Throw Pillow Covers 18x18 Inch Set of 2 Stripe Textured Decorative Couch Pillow Cases for Bed Sofa Living Room Bedroom Farmhouse Home Accent Cushion Covers**Cethom**$22.90**89 rev7mo ago](https://www.amazon.com/dp/B0G4BV2K3D) [**Naigle living Pack of 2 Outdoor Throw Pillows 20x12 Inch Water-Repellent & Fade Resistant Patio Pillows with Inserts All Weather Decor for Patio Furniture Garden Couch Poolside Black White**Naigle living**$41.45**14 rev8mo ago](https://www.amazon.com/dp/B0G3V8K73L) [**AVOIN colorlife Black White Stripe Beige Throw Pillow Covers 18 x 18 Inch Holiday Soft Plush Faux Fur Jacquard Cushion Case Decoration for Home Sofa Couch Set of 2**AVOIN colorlife**$10.56**53 rev11mo ago](https://www.amazon.com/dp/B0FN41K6M4) [**Yxuiyal Floral Pillow Covers 18x18 Set of 2 Summer Black White Hydrangea Throw Pillow Cover Outdoor Decoration Spring Flower Pillowcase Farmhouse Decorative Cushion Case for Sofa Couch Home Decor**Yxuiyal**$14.87**255 rev1y ago](https://www.amazon.com/dp/B0F58PSZH6) [**JOJOGOGO Black and White Scalloped Outdoor Lumbar Pillow Covers 12x20 Waterproof & Sunproof Set of 2 Black Outdoor Pillows Embroidered Decorative Throw Pillows for Couch Porch and Patio Furniture**JOJOGOGO**$26.66**154 rev1y ago](https://www.amazon.com/dp/B0DSFXCQJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naigle living Pack of 2 Outdoor Throw Pillows 20x12 Inch Water-Repellent & Fade Resistant Patio Pillows with Inserts All Weather Decor for Patio Furniture Garden Couch Poolside Black White**Naigle living**$41.45**4.3★**▲ 171%**](https://www.amazon.com/dp/B0G3V8K73L) [**Cethom Black and Beige Boho Throw Pillow Covers 18x18 Inch Set of 2 Stripe Textured Decorative Couch Pillow Cases for Bed Sofa Living Room Bedroom Farmhouse Home Accent Cushion Covers**Cethom**$22.90**4.6★**▲ 148%**](https://www.amazon.com/dp/B0G4BV2K3D) [**LVTXIII Outdoor/Indoor Throw Pillows Decorative Throw Pillows with Inserts 18x18 Square Pillows for Bed Couch Sofa and Patio Furniture (Set of 2 Cabana Black)**LVTXIII**$39.24**4.8★**▲ 100%**](https://www.amazon.com/dp/B0912L7GMQ) [**JOJOGOGO Black and White Scalloped Outdoor Lumbar Pillow Covers 12x20 Waterproof & Sunproof Set of 2 Black Outdoor Pillows Embroidered Decorative Throw Pillows for Couch Porch and Patio Furniture**JOJOGOGO**$26.66**4.8★**▲ 68%**](https://www.amazon.com/dp/B0DSFXCQJV) [**MIULEE Pack of 2 Outdoor Waterproof Decorative Farmhouse Throw Pillow Covers - Square Solid Color Couch Pillow Covers for Patio Tent Bed Sofa Living Room 18x18 Inch Black**MIULEE**$13.55**4.4★**▲ 63%**](https://www.amazon.com/dp/B0CJ9LQ5WR)
**~~View all trending →~~**
## **What buyers say about black and white outdoor pillows**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great quality, exactly as advertised”*
**Cushion**8%
*“They look great on my new black cushion set I ordered on Amazon also”*
**Advertised Vs Actual Product**7%
*“Exactly what I wanted”*
**Color**6%
*“Colors are true”*
**Value For Money**6%
*“Worth the money”*
**Size-Overall**5%
*“Perfect fit”*
**Material Quality**5%
*“Durable strong material, made well”*
**Design-Overall**4%
*“The designs were cute”*
**Upholstery/Fabric Quality**4%
*“Sturdy fabric”*
**Shape/Style**3%
*“Cool shape”*
### **What buyers complain about **
**Color**14%
*“Not as dark as in photo its more gray”*
**Quality-Overall**10%
*“Picture is different than product quality”*
**Size-Overall**6%
*“doesnt seem to be that size”*
**Color Fading/Discoloration**6%
*“Faded fast”*
**Stain Resistance**4%
*“Mine came with a stain on it”*
**Value For Money**4%
*“Looks more expensive than it was”*
**Cushion**4%
*“the pillow that went with it wasn't very firm”*
**Durability**4%
*“it has already torn”*
**Thickness**3%
*“sheer”*
**Material Quality**3%
*“Material is a bit stiffer, thicker quality”*
### **Top return reasons **
**Size-Overall**34%
**Color**21%
**Material Quality**12%
**Advertised Vs Actual Product**10%
**Quality-Overall**4%
**Cushion**4%
**Display Colors**2%
**Value For Money**2%
**Design-Overall**2%
**Shape/Style**1%
## **Common questions**
- **Is black and white outdoor pillows profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 80 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the black and white outdoor pillows niche?**
- 64 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in black and white outdoor pillows?**
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 5.2% — above our launch gate.
- **When does demand for black and white outdoor pillows peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the black and white outdoor pillows niche?**
- Listings span $7.75–$107.63; the average listing price is $20.93 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.
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