---
title: "bird feeder — $13.4M/yr Amazon United States Niche, Score 79/100 - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/bird-feeder"
last_updated: "2026-07-20T20:02:18.685Z"
locale: en
meta:
description: "bird feeder clears our launch bar: a $13.4M/yr market growing +70.7% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:description": "bird feeder clears our launch bar: a $13.4M/yr market growing +70.7% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:title": "bird feeder — $13.4M/yr Amazon United States Niche, Score 79/100 - Flapen"
---
# **bird feeder**
**Launch it**
A $13.4M/yr market growing +70.7% this quarter with returns at 0.7% — clears our launch bar.
Market size 100Growth 79Conversion 41Competition 83Returns 97Price range 71Avg price 95Brand share 94Review moat 25Quality gap 65
**Market size**
**Incredible****$13.4M**
$13.4M/yr · 13.3M searches
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$30.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Growth**
**Great****+70.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$9.02–$128.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,047.06**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bird feeder is a $13.4M/yr Amazon United States market (13.3M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 79/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **500K–600K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$15.2M–$18.2M**
- units × avg price
- **Launch success**
- **91%**
- 10 of 11 new (360d)
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **161 days**
## **Competition**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**41%**
Top 20: 85%
**Top-5 click share**
**32%**
Top 20: 71%
**Open market**
**55%**
- Birdream12% - Youvip9% - Dreamdrawer8% - Gbekery7% - FEED GARDEN5% - Niser4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +70.7% search growth over the last 90 days.
500K300KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/bird-feeder/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$401K6%$803K9%$1.2M12%$1.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 51 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Youvip Metal Roof Bird Feeder - Chew Proof for Outdoor Hanging Wild Bird Seeds. Bronze**Youvip**$17.74**4.5★3,567 rev](https://www.amazon.com/dp/B0DK153SH2) [2**Squirrel Proof Bird Feeder - 360 Feeding Perch Tray for Outdoor Hanging Wild Bird Seeds Dark Green.**Dreamdrawer**$27.68**4.2★1,164 rev](https://www.amazon.com/dp/B0FN67ZL4P) [3**Birdream 2 Pack Bird Feeders for Outdoor Hanging Retro Pagoda Design Fun Installation Bird Feeder Attracting Wild Birds Chickadees Goldfinches Cardinals Finches and Sparrows**Birdream**$20.98**4.3★4,849 rev](https://www.amazon.com/dp/B0CSCVT7SZ) [4**Gbekery Metal Bird Feeders for Outdoors Hanging Weather Resistant Wild Bird Feeder with 360 Degree Feeding Tray Green**Gbekery**$15.84**4.4★806 rev](https://www.amazon.com/dp/B0F9FBBD2W) [5**Squirrel Proof Bird Feeder Metal Mesh Bird Feeders for Outdoors Hanging Gravity Protection Squirrel Proof Wild Bird Feeders with Finch Cardinal Chickadee 3LB Large Capacity Green**Niser**$35.66**4.3★2,649 rev](https://www.amazon.com/dp/B0CJ96ZKG2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Birdream 2 Pack Bird Feeders for Outdoor Hanging Assembly Required 1-Min Easy Setup Classic Courtyard Design Attracting Cardinals Chickadees Goldfinches & Sparrows Total 7 LB - Black**Birdream**$25.87**221 rev4mo ago](https://www.amazon.com/dp/B0G512TDBC) [**Birdream 2 Pack Solar Bird Feeders for Outdoors Hanging Assembly Required 1-Min Easy Setup Wild Seed Feeders for Cardinals Chickadees and Finches**Birdream**$32.45**162 rev4mo ago](https://www.amazon.com/dp/B0G6ZS6GLD) [**Birdream 2 Pack Bird Feeders for Outdoor Hanging Assembly Required 1-Min Easy Setup Charming Castle Design Attracting Cardinals Chickadees Goldfinches & Sparrows - Black**Birdream**$21.88**300 rev4mo ago](https://www.amazon.com/dp/B0G51GVRQ4) [**Squirrel Proof Bird Feeder Metal Bird Feeders for Outdoors Hanging 3.6LB Large Seeds Capacity for Wild Birds Finch Cardinal Blue Jay Chickadee Green**LCSEVEN**$23.46**664 rev5mo ago](https://www.amazon.com/dp/B0GL7MQXLC) [**FUNPENY Bird Feeders for Outdoors Hanging Gazebo Wild Bird Seed Feeder for Outside Roof Yard Garden Decorations Brown**FUNPENY**$10.81**122 rev6mo ago](https://www.amazon.com/dp/B0GFLNN5DS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FUNPENY Bird Feeders for Outdoors Hanging Gazebo Wild Bird Seed Feeder for Outside Roof Yard Garden Decorations Brown**FUNPENY**$10.81**4.2★**▲ 127%**](https://www.amazon.com/dp/B0GFLNN5DS) [**Squirrel Proof Bird Feeder Metal Bird Feeders for Outdoors Hanging 3.6LB Large Seeds Capacity for Wild Birds Finch Cardinal Blue Jay Chickadee Green**LCSEVEN**$23.46**4.0★**▲ 121%**](https://www.amazon.com/dp/B0GL7MQXLC) [**Birdream 2 Pack Solar Bird Feeders for Outdoors Hanging Assembly Required 1-Min Easy Setup Wild Seed Feeders for Cardinals Chickadees and Finches**Birdream**$32.45**4.4★**▲ 106%**](https://www.amazon.com/dp/B0G6ZS6GLD) [**Birdream 2 Pack Bird Feeders for Outdoor Hanging Assembly Required 1-Min Easy Setup Classic Courtyard Design Attracting Cardinals Chickadees Goldfinches & Sparrows Total 7 LB - Black**Birdream**$25.87**4.6★**▲ 104%**](https://www.amazon.com/dp/B0G512TDBC) [**Bird Feeders for Outdoors Hanging Metal Bird Feeder with Double Suet Cage Weatherproof Metal Roof 3.5Lbs Large Capacity Great for Attracting Finch Cardinal Chickadee Wild Birds Pinecone Brown**Grete Gotye**$29.25**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FW3ZTJ3K)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Quality food”*
**Value For Money**10%
*“Very affordable”*
**Ease Of Use**9%
*“EASY TO USE”*
**Strength**8%
*“Solid built”*
**Design-Overall**7%
*“Very well built”*
**Assembly/Installation**6%
*“Assembly is very easy”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Durability**5%
*“Durable material”*
**Ease Of Cleaning**4%
*“Easy to Clean”*
**Size-Overall**4%
*“not too small”*
### **What buyers complain about **
**Size-Overall**15%
*“Very long”*
**Durability**12%
*“Didnt last”*
**Quality-Overall**5%
*“Bad quality”*
**Pest/Insect Control**5%
*“Did NOT keep squirrels out”*
**Value For Money**5%
*“I could have bought for much cheaper”*
**Functionality-Overall**5%
*“Poor functionality”*
**Ease Of Use**4%
*“Difficult to fill”*
**Strength**3%
*“Not very strong”*
**Assembly/Installation**3%
*“Assembly Nightmare”*
**Design-Overall**3%
*“the design has a flaw”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Functionality-Overall**6%
**Value For Money**4%
**Material Quality**3%
**Quality-Overall**3%
**Assembly/Installation**3%
**Mechanism Issues**2%
**Connectivity-Overall**2%
## **Common questions**
- **Is bird feeder profitable to sell on Amazon United States?**
- The niche generates $13.4M/yr across 51 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +70.7%. Flapen's verdict: Launch it (79/100).
- **How competitive is the bird feeder niche?**
- 38 brands and 92 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in bird feeder?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for bird feeder peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the bird feeder niche?**
- Listings span $9.02–$128.90; the average listing price is $30.35 (sweet spot $15–$100). The average incumbent carries 4,047 reviews — the moat a new listing must climb.
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