---
title: "bird bath — $6.2M/yr Amazon United States Niche, Score 77/100 - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/bird-bath"
last_updated: "2026-07-20T21:13:45.952Z"
locale: en
meta:
description: "bird bath clears our launch bar: a $6.2M/yr market growing +221.3% this quarter with returns at 1.0%. Data updated Jul 2026."
"og:description": "bird bath clears our launch bar: a $6.2M/yr market growing +221.3% this quarter with returns at 1.0%. Data updated Jul 2026."
"og:title": "bird bath — $6.2M/yr Amazon United States Niche, Score 77/100 - Flapen"
---
# **bird bath**
**Launch it**
A $6.2M/yr market growing +221.3% this quarter with returns at 1.0% — clears our launch bar.
Market size 98Growth 98Conversion 26Competition 80Returns 95Price range 40Avg price 95Brand share 76Review moat 25Quality gap 78
**Market size**
**Incredible****$6.2M**
$6.2M/yr · 8.7M searches
**Growth**
**Incredible****+221.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$33.79**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Okay****$8.14–$218.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,416.07**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bird bath is a $6.2M/yr Amazon United States market (8.7M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 77/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$5.1M–$6.8M**
- units × avg price
- **Launch success**
- **100%**
- 17 of 17 new (360d)
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **175 days**
## **Competition**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**36%**
- VIVOHOME16% - OUISJYER15% - Best Choice Products12% - Daoeny12% - BACKYARD EXPRESSIONS PATIO · HOME · GARDEN5% - Mademax4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +221.3% search growth over the last 90 days.
450K350KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/bird-bath/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$185K6%$370K9%$556K12%$741K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 59 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Daoeny 35In Metal Bird Bath for Outside Vintage Freestanding Birdbaths & Birdfeeder Bird Baths Feeder Bowl for Outdoors Garden Patio Yard Lawn Decor Upgraded 5-Pronged Base (Antique Bronze)**Daoeny**$23.45**4.3★2,441 rev](https://www.amazon.com/dp/B0CZ63PY86) [2**OUISJYER Small Metal Bird Bath for Outdoors 10 Dia Bowl with Stake Birdbaths Garden Yard Lawn Decor 0.4 Gallon**OUISJYER**$13.22**4.2★2,130 rev](https://www.amazon.com/dp/B0DFLGPY2F) [3**VIVOHOME Bird Bath for Outside Polyresin Pedestal Bird Baths for Outdoor Garden 28 Inch Height Weather-Resistant Birdbaths with 20 Bowl Green**VIVOHOME**$35.85**4.4★18,413 rev](https://www.amazon.com/dp/B07597XGSN) [4**Best Choice Products 28in Pedestal Bird Bath Vintage Outdoor Resin Accent Decoration w/Fleur-de-Lis Accents - Green**Best Choice Products**$31.19**4.4★13,296 rev](https://www.amazon.com/dp/B01HC76V9C) [5**OUISJYER 3 Deep Metal Bird Bath for Outdoors Removable 13 Dia Bowl with Stable Upgrades Stake Easy to Clean Birdbaths for Garden Yard Lawn Decor 1.4 Gallon**OUISJYER**$32.71**4.3★1,058 rev](https://www.amazon.com/dp/B0DTF88PR9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Backyard Expressions Outdoor Garden Bird Bath - Lilac Purple - Weather Resistant Polyresin - 27 Inch**BACKYARD EXPRESSIONS PATIO · HOME · GARDEN**$30.28**439 rev1mo ago](https://www.amazon.com/dp/B0H3W2WLGK) [**Backyard Expressions Outdoor Garden Bird Bath with Bird - Bronze - Weather Resistant Polyresin - 30 Inch**BACKYARD EXPRESSIONS PATIO · HOME · GARDEN**$35.42**1,728 rev3mo ago](https://www.amazon.com/dp/B0GSGXP1ZK) [**Backyard Expressions Outdoor Garden Bird Bath with Bird - Green - Weather Resistant Polyresin - 30 Inch -**BACKYARD EXPRESSIONS PATIO · HOME · GARDEN**$32.41**1,728 rev3mo ago](https://www.amazon.com/dp/B0GSH1DR64) [**Backyard Expressions Outdoor Garden Bird Bath - Bronze - Weather Resistant Resin with Ground Stakes - 27 Inch**BACKYARD EXPRESSIONS PATIO · HOME · GARDEN**$34.32**44 rev4mo ago](https://www.amazon.com/dp/B0GRK6PNYK) [**Bird Bath for Outside Large 28 inch Tall Birdbaths for Outdoors with Solar Water Fountain Plastic Retro Green Bird Baths Bowl for Outdoor Garden Lawn Yard Patio Hotel Landscape Decor - Wide 20**Aiddwrron**$53.87**101 rev5mo ago](https://www.amazon.com/dp/B0GL2GPKKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gtongoko 10 Dia Bowl Small Metal Bird Bath for Outside Heavy Duty 29 Height Bird Feeder Birdbaths for Outdoors Garden Bird Bath Bowl with 5-prongs Base**Gtongoko**$16.10**4.6★**▲ 65%**](https://www.amazon.com/dp/B0GK5LP1QZ) [**Backyard Expressions Outdoor Garden Bird Bath - Lilac Purple - Weather Resistant Polyresin - 27 Inch**BACKYARD EXPRESSIONS PATIO · HOME · GARDEN**$30.28**4.4★**▲ 63%**](https://www.amazon.com/dp/B0H3W2WLGK) [**OUISJYER Metal Bird Bath for Outside 3 Deep 12 Dia Removable Bowl 36 H Garden Bird Bath | Stable 5-Prong Stake Rust-Resistant Easy Clean Outdoor Birdbath for Yard Lawn Patio**OUISJYER**$33.04**4.6★**▲ 62%**](https://www.amazon.com/dp/B0GCS4W935) [**YOADEHOA Bird Bath for Outside Garden Freestanding Birdbath & Birdfeeder with Removable Bowl Bird Baths Feeder for Outdoors Garden Patio Yard Lawn Decor 5-Pronged Base & Easy to Clean(Green)**YOADEHOA**$20.47**4.4★**▲ 57%**](https://www.amazon.com/dp/B0GG958HF1) [**Best Choice Products Outdoor Solar Lighted Pedestal Bird Bath Fountain Decoration w/Planter Integrated Panel Scroll Accents for Lawn Garden - Bronze**Best Choice Products**$35.45**4.2★**▲ 55%**](https://www.amazon.com/dp/B0787S6M9K)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**12%
*“Easily assembled”*
**Value For Money**11%
*“Excellent price”*
**Quality-Overall**9%
*“Good quality dish”*
**Advertised Vs Actual Product**8%
*“Better than I expected”*
**Ease Of Cleaning**7%
*“Cleaning is easy”*
**Strength**7%
*“Attractive and sturdy”*
**Size-Overall**5%
*“Its the perfect height”*
**Ease Of Use**4%
*“Easy Peasy”*
**Design-Overall**4%
*“Well built”*
**Color**3%
*“Love the green”*
### **What buyers complain about **
**Durability**23%
*“Falls apart”*
**Functionality-Overall**9%
*“Never Worked”*
**Quality-Overall**8%
*“no quality control”*
**Size-Overall**8%
*“Too short”*
**Strength**5%
*“Its not sturdy”*
**Rusts/Corrodes**4%
*“Lots of rust”*
**Value For Money**4%
*“Looks more expensive than it is”*
**Spray/Flow**3%
*“Very weak water flow”*
**Water Resistance**3%
*“Spits a little water off and on”*
**Material Quality**2%
*“so it is not the most durable material”*
### **Top return reasons **
**Size-Overall**23%
**Functionality-Overall**17%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**6%
**Durability**6%
**Material Quality**4%
**Quality-Overall**4%
**Color**3%
**Strength**3%
**Weight Light**3%
## **Common questions**
- **Is bird bath profitable to sell on Amazon United States?**
- The niche generates $6.2M/yr across 59 tracked products. 17 of 17 products launched in the last 360 days are still selling. 90-day search growth is +221.3%. Flapen's verdict: Launch it (77/100).
- **How competitive is the bird bath niche?**
- 31 brands and 47 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in bird bath?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.0%.
- **When does demand for bird bath peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the bird bath niche?**
- Listings span $8.14–$218.44; the average listing price is $33.79 (sweet spot $15–$100). The average incumbent carries 4,416 reviews — the moat a new listing must climb.
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