---
title: "Basil Plant — $223K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/basil-plant"
last_updated: "2026-08-09T07:06:42.456Z"
locale: en
meta:
description: "Niche score 63/100 · $223K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $223K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Basil Plant — $223K/yr Amazon US Niche (2026) - Flapen"
---
# **basil plant**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 70Conversion 70Competition 42Returns 100Price range 54Avg price 76Brand share 50Review moat 24Quality gap 96
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.27**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+52.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$2.14–$30.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$223K**
$223K/yr · 227K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,252.9**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, basil plant is a $223K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 63/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basil plant market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$191K–$229K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#483**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **60%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**498**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**20%**
- Bonnie Plants43% - HOME GROWN12% - The Three Company10% - Clovers Garden5% - Gotham Greens5% - Barnyard Designs5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.1% search growth over the last 90 days.
8K6KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/basil-plant/trend)
## **Top basil plant search terms**
- **basil plant**123K/yr+49.1%3.8% conv. - **basil plant live**34K/yr+55.9%3.9% conv. - **basil plants**11K/yr+75.9%4.3% conv. - **live basil plant**9K/yr+48.0%3.7% conv. - **basil plants live**7K/yr+70.9%4.7% conv. - **basil plants live for planting**3K/yr>1,000%8.0% conv. - **fresh basil plant**8K/yr-7.6%4.2% conv. - **organic basil plant**3K/yr+208.4%3.5% conv. - **live basil plants**3K/yr+141.7%5.0% conv. - **basil live plant**5K/yr+71.4%3.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/basil-plant/search-terms)
## **Top basil plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$45K30%$67K40%$89K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonnie Plants Sweet Basil Live Herb Plants - 4 Pack Warm Season Annual Italian & Asian Dishes**Bonnie Plants**$19.58**3.8★1,345 rev](https://www.amazon.com/dp/B07B78FJFC) [2**Live Herb - Assortment (6 Per Pack) Growers Choice Varieties Rosemary Eucalyptus Mint Lemon Balm & Other Assorted Herbs Aromatic & Health Enhancer**The Three Company**$28.44**3.6★5,413 rev](https://www.amazon.com/dp/B07MVVTGHD) [3**HOME GROWN Non GMO Genovese Basil Seeds Pack 1 750+ High Germination Heirloom Seeds (Ocimum basilicum) Herb Seeds for Planting Indoor & Outdoor Gardening for Culinary Use**HOME GROWN**$6.76**4.2★33,625 rev](https://www.amazon.com/dp/B0DFDN9MRC) [4**Clovers Garden Sweet Basil Herb Plants- Two (2) Live Plants - Non-GMO - Not Seeds -Each 4-8 Tall- in 4 Inch Pots Gardener Favorite Harvest All Season**Clovers Garden**$19.61**3.9★117 rev](https://www.amazon.com/dp/B092PWQC2J) [5**Gotham Greens Herb Basil Conventional 1.25 Ounce**Gotham Greens**$4.05**4.6★2,847 rev](https://www.amazon.com/dp/B01M4JD5JH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bonnie Plants Sweet Basil Live Plants with Miracle-Gro Pour & Feed Singles Ready-to-Use Plant Food 4-Pack Great for Containers Raised Beds and In-Ground Gardens 19.3 oz.**Bonnie Plants**$30.16**12 rev3mo ago](https://www.amazon.com/dp/B0GVGMPJC5) [**Bonnie Plants Sweet Basil Live Plant 1 Gal. 2-Pack**Bonnie Plants**$22.92**11 rev6mo ago](https://www.amazon.com/dp/B0G8TGNF1C) [**HOME GROWN Non GMO Italian Basil Seeds Bulk Pack 1 424 Sweet Large Leaf Basil Seeds for Planting and Heirloom Herb Seeds for Planting Indoors or Outdoors (Ocimum basilicum)**HOME GROWN**$6.69**33,625 rev1y ago](https://www.amazon.com/dp/B0DQ2K1MKC) [**Live Sweet Thai Basil Plant in a 4 Pot - Ocimum Tenuiflorum Culinary Delight for Home Garden and Kitchen - Green Aromatic Perennial Foliage Ready to Plant - Easy to Care (1)**AUGUST BREEZE FARM**$14.51**8 rev1y ago](https://www.amazon.com/dp/B0DG71NM53) [**HOME GROWN Non GMO Genovese Basil Seeds Pack 1 750+ High Germination Heirloom Seeds (Ocimum basilicum) Herb Seeds for Planting Indoor & Outdoor Gardening for Culinary Use**HOME GROWN**$6.76**33,625 rev1y ago](https://www.amazon.com/dp/B0DFDN9MRC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bonnie Plants Sweet Basil Live Plants with Miracle-Gro Pour & Feed Singles Ready-to-Use Plant Food 4-Pack Great for Containers Raised Beds and In-Ground Gardens 19.3 oz.**Bonnie Plants**$30.16**2.7★**▲ 148%**](https://www.amazon.com/dp/B0GVGMPJC5) [**Bonnie Plants Sweet Basil Live Plant 1 Gal. 2-Pack**Bonnie Plants**$22.92**3.5★**▲ 119%**](https://www.amazon.com/dp/B0G8TGNF1C) [**Live Sweet Thai Basil Plant in a 4 Pot - Ocimum Tenuiflorum Culinary Delight for Home Garden and Kitchen - Green Aromatic Perennial Foliage Ready to Plant - Easy to Care (1)**AUGUST BREEZE FARM**$14.51**4.2★**▲ 118%**](https://www.amazon.com/dp/B0DG71NM53) [**4 Sweet Basil Plants Live Large Leaf Basil Plants Basil Herb Plant Indoors Outdoors**ELLA'S HOMES**$29.83**3.6★**▲ 75%**](https://www.amazon.com/dp/B0CXF9BHC6) [**Bonnie Plants Sweet Basil Live Herb Plants - 4 Pack Warm Season Annual Italian & Asian Dishes**Bonnie Plants**$19.58**3.8★**▲ 48%**](https://www.amazon.com/dp/B07B78FJFC)
**~~View all trending →~~**
## **What buyers say about basil plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**46%
*“they are GROWING”*
**Quality-Overall**12%
*“Good quality plants”*
**Freshness**9%
*“Fresh and tasty”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Smell**6%
*“Smells amazing”*
**Value For Money**5%
*“Very good value for money”*
**Size-Overall**3%
*“appropriately sized for their pots”*
**Flavor**1%
*“The flavor was good”*
**Durability**1%
*“they survived”*
**Strength**1%
*“Strong Germination & Fast Starts”*
### **What buyers complain about **
**Plant Growth**36%
*“No sprouts”*
**Moist/Dry**12%
*“needed to dry out”*
**Quality-Overall**9%
*“Poor quality”*
**Size-Overall**5%
*“larger than what I thought they would be”*
**Durability**5%
*“Died immediately”*
**Stale/Rotten/Spoiled**4%
*“Moldy and gross”*
**Value For Money**4%
*“Its a waste of money”*
**Advertised Vs Actual Product**3%
*“Three can't quickly in the mail, as described”*
**Color**2%
*“Black”*
**Contamination**1%
*“Bugs had obviously eaten all the seeds”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**22%
**Plant Growth**18%
**Value For Money**13%
**Color**10%
**Moist/Dry**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Metal Quality**1%
## **Common questions**
- **Is basil plant profitable to sell on Amazon United States?**
- The niche generates $223K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the basil plant niche?**
- 15 brands and 498 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in basil plant?**
- Top complaints mined from reviews: Plant Growth, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- **When does demand for basil plant peak?**
- Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the basil plant niche?**
- Listings span $2.14–$30.16; the average listing price is $15.27 (sweet spot $15–$100). The average incumbent carries 5,253 reviews — the moat a new listing must climb.
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