---
title: "Azolla — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/azolla"
last_updated: "2026-08-09T13:09:25.309Z"
locale: en
meta:
description: "Niche score 43/100 · $67K/yr market · 125K searches/yr · $16.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $67K/yr market · 125K searches/yr · $16.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Azolla — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **azolla**
**Skip it**
Soft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 1Conversion 41Competition 21Returns 99Price range 71Avg price 78Brand share 28Review moat 66Quality gap 100
**Quality gap**
**Incredible****3.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.29**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.80–$30.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****861.64**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$67K**
$67K/yr · 125K searches
**Growth**
**Bad****-48.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, azolla is a $67K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **azolla market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$65K–$81K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#2,579**
- **Page quality**
- **0%**
- **Prime**
- **14%**
- **Sponsored**
- **57%**
- **Out of stock**
- **23.8%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**8%**
- Vamsha Nature Care33% - Generic20% - AquaPlants16% - Awesome Aquatic11% - Quinn's Fins8% - cisma4% - Open — no brand owns it (4 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 17 weeks — -48.3% search growth over the last 90 days.
13K8KMar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/azolla/trend)
## **Top azolla search terms**
- **azolla**42K/yr-42.6%2.7% conv. - **azolla water plant**23K/yr-46.8%4.3% conv. - **azolla seeds**26K/yr-59.9%1.8% conv. - **azolla water plant for chickens**5K/yr+82.6%4.8% conv. - **azola aquatic plant seeds**5K/yr-50.7%2.3% conv. - **azolla seeds for planting**6K/yr-57.5%2.3% conv. - **azolla plants live**4K/yr-60.1%4.2% conv. - **azolla plant**4K/yr-60.5%3.6% conv. - **azola**3K/yr-39.9%5.6% conv. - **azola aquatic plant**3K/yr-53.9%4.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/azolla/search-terms)
## **Top azolla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vamsha Nature Care Azolla plant - Azolla caroliniana for Cultivation & Feeding 10+ Live Plants**Vamsha Nature Care**$12.85**2.9★195 rev](https://www.amazon.com/dp/B084C4T3FG) [2**Azolla filiculoides (Water Velvet) - Live Aquarium Plant**AquaPlants**$16.82**2.1★99 rev](https://www.amazon.com/dp/B0817DQ8FX) [3**Azolla Fairy Moss Water Plant Aquatic (1 2x2)**Generic**$8.80**1.9★17 rev](https://www.amazon.com/dp/B0D9NC1GW3) [4**1000 Live Duckweed Plants LEMNA Minor**Quinn's Fins**$11.54**3.3★1,676 rev](https://www.amazon.com/dp/B0722QL3NS) [5**Azolla caroliniana 25 + Plants Live Floating Pond Plant Mosquito Fern Water Velvet Fairy Moss Aquarium Outdoor Ponds Fast Growth Outcompetes Algae Fish Food filiculoides**Awesome Aquatic**$13.70**2.8★11 rev](https://www.amazon.com/dp/B0FG1Q8GPS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AUROLA Workout Tops for Women Short Sleeve Gym Shirts Seamless Slim Fit Zip Up Yoga Jacket Crop Top Dark Grey M**AUROLA**$30.11**23 rev8mo ago](https://www.amazon.com/dp/B0FX2MJJ4W) [**Azolla caroliniana 25 + Plants Live Floating Pond Plant Mosquito Fern Water Velvet Fairy Moss Aquarium Outdoor Ponds Fast Growth Outcompetes Algae Fish Food filiculoides**Awesome Aquatic**$13.70**11 rev1y ago](https://www.amazon.com/dp/B0FG1Q8GPS) [**Azolla caroliniana 10 + Plants Live Floating Pond Plant Mosquito Fern Water Velvet Fairy Moss Aquarium Outdoor Ponds Fast Growth Outcompetes Algae Fish Food filiculoides**Awesome Aquatic**$10.53**9 rev1y ago](https://www.amazon.com/dp/B0FFZW4H1H) [**60+ Live Giant Duckweed Plants Spirodela Polyrhiza Floating Plants for Pond Aquarium**Generic**$12.46**90 rev1y ago](https://www.amazon.com/dp/B0FBLHYY1Z) [**SubstrateSource Live Plants - Azolla Caroliniana Mosquito Fern Floating Aquarium Plant Green Floating Plant for Freshwater Aquariums Ponds - 1 Cup**SubstrateSource**$10.04**12 rev1y ago](https://www.amazon.com/dp/B0FBHXSYMV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AUROLA Workout Tops for Women Short Sleeve Gym Shirts Seamless Slim Fit Zip Up Yoga Jacket Crop Top Dark Grey M**AUROLA**$30.11**3.9★**▲ 205%**](https://www.amazon.com/dp/B0FX2MJJ4W) [**Womens High Waisted Bathing Suits Flounce Halter Tankini Top Bikini Bottoms Tummy Control Modest Swimwear Two Piece Swimsuits Green Gold S**Adisputent**$30.39**4.4★**▲ 180%**](https://www.amazon.com/dp/B09WHK5NZV) [**Live Aquatic Plants - Azolla Filiculoides Freshwater with Duckweed Mix for Koi Ponds Aquariums - Approx. 200 Mixed Plants**Bugs and More Store**$19.98**0.0★**▲ 166%**](https://www.amazon.com/dp/B0DMFRH71G) [**60+ Live Giant Duckweed Plants Spirodela Polyrhiza Floating Plants for Pond Aquarium**Generic**$12.46**3.7★**▲ 129%**](https://www.amazon.com/dp/B0FBLHYY1Z) [**Azolla caroliniana 10 + Plants Live Floating Pond Plant Mosquito Fern Water Velvet Fairy Moss Aquarium Outdoor Ponds Fast Growth Outcompetes Algae Fish Food filiculoides**Awesome Aquatic**$10.53**2.9★**▲ 118%**](https://www.amazon.com/dp/B0FFZW4H1H)
**~~View all trending →~~**
## **What buyers say about azolla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**36%
*“Very healthy plants”*
**Advertised Vs Actual Product**16%
*“its as advertised”*
**Quality-Overall**10%
*“Top quality”*
**Color**9%
*“Very pretty”*
**Value For Money**6%
*“the seller sold at a fair price”*
**Weight Light**2%
*“it was so light”*
**Pureness**2%
*“Crystal clear water”*
**Water Resistance**2%
*“Grew well in still water”*
**Smell**2%
*“earthy smell just as they should”*
**Instructions/User Manual/Troubleshooting**2%
*“great instructions thank you”*
### **What buyers complain about **
**Plant Growth**31%
*“Never grew”*
**Durability**16%
*“Died in three weeks”*
**Value For Money**15%
*“Total price gouge”*
**Size-Overall**8%
*“Plants are tiny”*
**Instructions/User Manual/Troubleshooting**4%
*“Followed the directions, they died”*
**Advertised Vs Actual Product**4%
*“The description and pictures are inaccurate”*
**Functionality-Overall**3%
*“Nothing grew”*
**Contamination**3%
*“I felt sort of weird about something I saw in the bag, added water, HAD SO MANY detritus worms”*
**Smell**3%
*“toxic smelling. Im assuming dead”*
**Quality-Overall**2%
*“Trash”*
### **Top return reasons **
**Plant Growth**37%
**Size-Overall**17%
**Advertised Vs Actual Product**14%
**Smell**8%
**Color**6%
**Moist/Dry**5%
**Leak-Proof**2%
**Hip Fit**2%
**Defective Material/Parts**2%
**Durability**2%
## **Common questions**
- **Is azolla profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the azolla niche?**
- 10 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in azolla?**
- Top complaints mined from reviews: Plant Growth, Durability, Value For Money. The return rate is 0.2%.
- **What does it cost to enter the azolla niche?**
- Listings span $8.80–$30.39; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.
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