---
title: "Search terms — axe - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/axe/search-terms"
last_updated: "2026-08-09T17:25:15.982Z"
locale: en
meta:
  description: "Niche score 60/100 · $6.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $6.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — axe - Flapen"
---

# **axe**

**Worth a look**

Shows a $6.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 20Conversion 33Competition 80Returns 95Price range 27Avg price 87Brand share 66Review moat 45Quality gap 28

**Market size**

**Incredible****$6.5M**

$6.5M/yr · 3.8M searches

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$65.71**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,022.54**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$9.81–$318.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-10.1%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms