---
title: "Astroturf Door Mat — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/astroturf-door-mat"
last_updated: "2026-08-09T05:28:37.323Z"
locale: en
meta:
description: "Niche score 43/100 · $32K/yr market · 48K searches/yr · $20.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $32K/yr market · 48K searches/yr · $20.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Astroturf Door Mat — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **astroturf door mat**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 47Conversion 39Competition 45Returns 44Price range 73Avg price 90Brand share 32Review moat 56Quality gap 53
**Avg price**
**Great****$20.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.51–$32.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,273.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$32K**
$32K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, astroturf door mat is a $32K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **astroturf door mat market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$52K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#4,155**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **88%**
- **Out of stock**
- **20.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**11%**
- CLEAN MACHINE47% - OLanto20% - MAYSHINE10% - LINLA4% - Ottomanson3% - BEQHAUSE3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.
1K800Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/astroturf-door-mat/trend)
## **Top astroturf door mat search terms**
- **astroturf door mat**13K/yr+26.1%3.2% conv. - **astroturf mat**8K/yr-17.2%2.0% conv. - **grass door mat**7K/yr-1.8%4.3% conv. - **astro turf door mats**6K/yr+42.7%4.6% conv. - **turf door mat**5K/yr+29.9%3.3% conv. - **artificial grass door mat**4K/yr+58.2%2.1% conv. - **plastic grass mat**3K/yr+88.6%1.7% conv. - **clean machine doormat**3K/yr+3.2%2.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/astroturf-door-mat/search-terms)
## **Top astroturf door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLanto Artificial Grass Door Mat Turf Grass Front Door Mats Outdoor/Indoor Realistic Fake Grass Rug for Entrance Dog Patio Camper Home Decor 17 x 30**OLanto**$14.51**4.3★972 rev](https://www.amazon.com/dp/B09ZL65P1Y) [2**CLEAN MACHINE 10376912 Astroturf Dirt Trapper Doormat 23.5 x 35.5 Flair Evergreen**CLEAN MACHINE**$23.51**4.7★1,498 rev](https://www.amazon.com/dp/B09JGX4Q4K) [3**MAYSHINE Fake Grass for Dogs Artificial Turf Grass Indoor Outdoor Mat for Dogs Soft Blades Cesped Artificial for Patios Dog Astro Turf for Balcony Quick Clean Easy Rinse Patio Rug 29.5x17**MAYSHINE**$13.85**4.2★2,715 rev](https://www.amazon.com/dp/B07DBY9PS7) [4**Clean Machine 10376910 High Traffic Astroturf Dirt Trapper Doormat 17.5 x 29.5 Sandbar**CLEAN MACHINE**$17.88**4.7★1,961 rev](https://www.amazon.com/dp/B09JGRC3N1) [5**CLEAN MACHINE 10376911 Astroturf Dirt Trapper Doormat 23.5 x 35.5 Flair Flint Gray**CLEAN MACHINE**$20.56**4.7★1,498 rev](https://www.amazon.com/dp/B09JGSV5WL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clean Machine 10377095 High Traffic Astroturf Dirt Trapper Doormat 23.5 x 35.5 Brown**CLEAN MACHINE**$28.80**1,961 rev3mo ago](https://www.amazon.com/dp/B0GWNJ17XV) [**Ottomanson Front Door Mat for Indoors & Outdoors Artificial Grass Mat with Drainage Holes Faux Turf for RV Patio Entry & High Traffic Areas Easy to Clean and UV Fade Resistant 16 x 43**Ottomanson**$8.51**56 rev5mo ago](https://www.amazon.com/dp/B0GK2Z9MZF) [**Artificial Grass Mat Dog Grass Pee Pads Fake Grass Pad for Pets Potty Training Soft Grass Rug Grass Doormat with Drainage Holes Pet Turf for Indoor Outdoor Use Washable(15.7*31.5)**InwodiTeki**$14.01**146 rev9mo ago](https://www.amazon.com/dp/B0FVF6QLB5) [**Oiyeefo Artificial Turf Grass Outdoor: Grass Pad for Dogs Indoor Potty Training Replacement Turf Rug for Patio Balcony Lawn Apartment Decoration Easy to Clean with Drainage Holes(18x28 inch)**Oiyeefo**$13.24**89 rev10mo ago](https://www.amazon.com/dp/B0FR48SDXK) [**CooRug Fake Grass 30 x 17 Inches Artificial Grass for Dogs Realistic Turf for Indoor Outdoor Door Mat Balcony Patio Lawn Decoration**CooRug**$14.08**563 rev1y ago](https://www.amazon.com/dp/B0DS42XFFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clean Machine 10377095 High Traffic Astroturf Dirt Trapper Doormat 23.5 x 35.5 Brown**CLEAN MACHINE**$28.80**4.7★**▲ 233%**](https://www.amazon.com/dp/B0GWNJ17XV) [**Artificial Grass Mat Dog Grass Pee Pads Fake Grass Pad for Pets Potty Training Soft Grass Rug Grass Doormat with Drainage Holes Pet Turf for Indoor Outdoor Use Washable(15.7*31.5)**InwodiTeki**$14.01**4.0★**▲ 171%**](https://www.amazon.com/dp/B0FVF6QLB5) [**Clean Machine 10376913 Astroturf Dirt Trapper Doormat 23.5 x 35.5 Flair Earth Taupe**CLEAN MACHINE**$23.04**4.7★**▲ 157%**](https://www.amazon.com/dp/B09JGR7G25) [**Oiyeefo Artificial Turf Grass Outdoor: Grass Pad for Dogs Indoor Potty Training Replacement Turf Rug for Patio Balcony Lawn Apartment Decoration Easy to Clean with Drainage Holes(18x28 inch)**Oiyeefo**$13.24**4.3★**▲ 154%**](https://www.amazon.com/dp/B0FR48SDXK) [**BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Charcoal**BEQHAUSE**$18.28**4.6★**▲ 144%**](https://www.amazon.com/dp/B0CSDF1DPB)
**~~View all trending →~~**
## **What buyers say about astroturf door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**18%
*“Keeps clean too”*
**Quality-Overall**15%
*“Quality mat”*
**Size-Overall**11%
*“Perfect Size”*
**Value For Money**6%
*“Great value”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Ease Of Use**5%
*“Convenient”*
**Durability**5%
*“Durable material”*
**Color**5%
*“Great color”*
**Material Quality**4%
*“the material is very cool”*
**Soft Feel**2%
*“It's reasonably soft and flat, and the color was as expected”*
### **What buyers complain about **
**Quality-Overall**15%
*“Very poor quality control for the price”*
**Thickness**8%
*“Not as thick or prickly as i hoped”*
**Durability**7%
*“Not durable”*
**Smell**7%
*“Horribly smelly”*
**Strength**6%
*“flimsy”*
**Value For Money**5%
*“Personally this was not a good value for the money”*
**Ease Of Cleaning**4%
*“it was not very easy to clean like stated”*
**Thin**4%
*“To thin”*
**Size-Overall**3%
*“They are much larger than youd expect”*
**Advertised Vs Actual Product**3%
*“This product doesn't look like the pictures and or video”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**10%
**Quality-Overall**7%
**Material Quality**7%
**Color**6%
**Thin**4%
**Thickness**4%
**Value For Money**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is astroturf door mat profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the astroturf door mat niche?**
- 12 brands and 36 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in astroturf door mat?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Durability. The return rate is 3.5%.
- **When does demand for astroturf door mat peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the astroturf door mat niche?**
- Listings span $8.51–$32.39; the average listing price is $20.91 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.
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