---
title: "Ashitaba — $260K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/ashitaba"
last_updated: "2026-08-09T07:41:27.370Z"
locale: en
meta:
description: "Niche score 50/100 · $260K/yr market · 138K searches/yr · $29.27 avg price. Soft demand (-91.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $260K/yr market · 138K searches/yr · $29.27 avg price. Soft demand (-91.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ashitaba — $260K/yr Amazon US Niche (2026) - Flapen"
---
# **ashitaba**
**Worth a look**
Shows low returns (0.1%), but soft demand (-91.7% this quarter) keeps it on the watch list.
Market size 48Growth 0Conversion 70Competition 24Returns 100Price range 84Avg price 95Brand share 42Review moat 87Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****266.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$6.05–$69.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$260K**
$260K/yr · 138K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-91.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ashitaba is a $260K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ashitaba market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$176K–$234K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#6,998**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **65%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**13%**
- Generic32% - Florida Herbal Pharmacy15% - Holistic Bin13% - Swanson12% - Samsara Herbs8% - Dr. Cowan's Garden7% - Open — no brand owns it (5 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -91.7% search growth over the last 90 days.
20K15KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/ashitaba/trend)
## **Top ashitaba search terms**
- **ashitaba**51K/yr-92.3%5.7% conv. - **ashitaba seeds**40K/yr-92.9%3.1% conv. - **ashitaba plant**18K/yr-89.6%1.7% conv. - **ashitaba seeds for planting**8K/yr-89.7%5.7% conv. - **ashitaba powder**7K/yr-88.4%8.1% conv. - **ashitaba supplement**3K/yr-87.4%9.4% conv. - **ashitaba powder organic**5K/yr-91.3%4.9% conv. - **ashitaba capsule**5K/yr-93.3%5.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/ashitaba/search-terms)
## **Top ashitaba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$52K30%$78K40%$104K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Fresh 70pcs Ashitaba Plant Seeds Generic**Generic**$14.97**3.5★69 rev](https://www.amazon.com/dp/B0CJC5XQWY) [2**Florida Herbal Pharmacy Japanese Ashitaba Leaf Extract Capsules 10:1 (120 Capsules) Two Months Supply**Florida Herbal Pharmacy**$28.98**4.4★47 rev](https://www.amazon.com/dp/B0FC6XM8W6) [3**Holistic Bin Ashitaba Powder Organic Angelica Keiskei Leaf | Phyto-Dense Chalcone Superfood for Smoothies Soups & Tea | Finely Milled Fresh Leafy Green Herb Powder | Premium Japanese Superfood | 50 g**Holistic Bin**$14.80**4.4★115 rev](https://www.amazon.com/dp/B0C94YWGQV) [4**Swanson Japanese Ashitaba - Full Spectrum - Natural Formula for Immune System Support - (60 Capsules 500mg Each)**Swanson**$23.65**4.4★178 rev](https://www.amazon.com/dp/B0017OAHTM) [5**New Fresh 90pcs Ashitaba Plant Seeds Generic**Generic**$14.98**3.5★27 rev](https://www.amazon.com/dp/B0CJBTS71Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Florida Herbal Pharmacy Japanese Ashitaba Leaf Extract Capsules 10:1 (120 Capsules) Two Months Supply**Florida Herbal Pharmacy**$28.98**47 rev1y ago](https://www.amazon.com/dp/B0FC6XM8W6) [**PHARMAKON Ashiataba Capsules- Complete Low Temperature Extract**PHARMAKON**$21.19**5 rev1y ago](https://www.amazon.com/dp/B0F2H48D8Q) [**Dr. Cowans Garden Ashitaba Powder Sun-Dried Ashitaba Powder Premium Demeter Certified U.S.-Grown Ashitaba (20 Servings)**Dr. Cowan's Garden**$59.04**3 rev2y ago](https://www.amazon.com/dp/B0D3RSYLMZ) [**New Fresh 70pcs Ashitaba Plant Seeds Generic**Generic**$14.97**69 rev2y ago](https://www.amazon.com/dp/B0CJC5XQWY) [**New Fresh 90pcs Ashitaba Plant Seeds Generic**Generic**$14.98**27 rev2y ago](https://www.amazon.com/dp/B0CJBTS71Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Herb Seeds | 12 Individual Packs | 2026 Season | Non-GMO High Yield - 4 000+ Seeds | Basil Cilantro Thyme Oregano and More | for Indoor & Outdoor Garden Planting**Open Seed Vault**$7.79**4.6★**▲ 936%**](https://www.amazon.com/dp/B01FRLWDAG) [**Samsara Herbs Ashitaba Extract Powder (16oz/454g) 20:1 Concentrated Extract**Samsara Herbs**$53.43**4.6★**▲ 386%**](https://www.amazon.com/dp/B017VESJLE) [**Swanson Japanese Ashitaba - Full Spectrum - Natural Formula for Immune System Support - (60 Capsules 500mg Each)**Swanson**$23.65**4.4★**▲ 126%**](https://www.amazon.com/dp/B0017OAHTM) [**Dr. Cowans Garden Ashitaba Powder Sun-Dried Ashitaba Powder Premium Demeter Certified U.S.-Grown Ashitaba (20 Servings)**Dr. Cowan's Garden**$59.04**5.0★**▲ 124%**](https://www.amazon.com/dp/B0D3RSYLMZ) [**Florida Herbal Pharmacy Japanese Ashitaba Leaf Extract Capsules 10:1 (120 Capsules) Two Months Supply**Florida Herbal Pharmacy**$28.98**4.4★**▲ 102%**](https://www.amazon.com/dp/B0FC6XM8W6)
**~~View all trending →~~**
## **What buyers say about ashitaba**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**18%
*“Grows well”*
**Quality-Overall**14%
*“I have many Florida Herbal Pharmacy products that are all excellent”*
**Taste-Overall**6%
*“dont leave any unpleasant aftertaste”*
**Ease Of Use**6%
*“These capsules offer a convenient way”*
**Ingredients-Overall**5%
*“The bottle uses a concentrated 10:1 Ashitaba extract with a clean ingredient list”*
**Ease Of Chewing/Swallowing**5%
*“The capsules have also been easy on my stomach so far”*
**Energy Level**4%
*“I have also noticed my energy”*
**Nutritional Content**4%
*“Reliable and High-Performance Nutritional Support”*
**Advertised Vs Actual Product**3%
*“Exceeded expectations”*
**Dosage**3%
*“easy to take in a half dose”*
### **What buyers complain about **
**Plant Growth**40%
*“None grew at all”*
**Value For Money**12%
*“Not worth the cost”*
**Taste-Overall**5%
*“A little confused on my it tastes like a tea I've had before when the leaf is described as bitter tasting”*
**Size-Overall**4%
*“they are coming back bigger”*
**Instructions/User Manual/Troubleshooting**2%
*“Wrong label and Incorrect instructions”*
**Advertised Vs Actual Product**2%
*“Misadvertises sap”*
**Quality-Overall**2%
*“Poor quality and service”*
**Nutritional Content**2%
*“Not a healthy choice”*
**Smell**2%
*“I didnt get any strong grassy smell when I opened it”*
**Vitamin**1%
*“While this isn't the type of supplement that produces dramatic overnight results”*
### **Top return reasons **
**Plant Growth**39%
**Instructions/User Manual/Troubleshooting**22%
**Functionality-Overall**17%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**11%
## **Common questions**
- **Is ashitaba profitable to sell on Amazon United States?**
- The niche generates $260K/yr across 17 tracked products. 90-day search growth is -91.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the ashitaba niche?**
- 11 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in ashitaba?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Taste-Overall. The return rate is 0.1%.
- **What does it cost to enter the ashitaba niche?**
- Listings span $6.05–$69.47; the average listing price is $29.27 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.
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