---
title: "American Flag — $13.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/american-flag"
last_updated: "2026-07-21T11:32:12.987Z"
locale: en
meta:
description: "Niche score 76/100 · $13.8M/yr market · 10.0M searches/yr · $21.98 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 76/100 · $13.8M/yr market · 10.0M searches/yr · $21.98 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "American Flag — $13.8M/yr Amazon US Niche (2026) - Flapen"
---
# **american flag**
**Launch it**
A $13.8M/yr market growing +129.6% this quarter with returns at 0.9% — clears our launch bar.
Market size 100Growth 96Conversion 69Competition 60Returns 95Price range 86Avg price 92Brand share 82Review moat 24Quality gap 25
**Market size**
**Incredible****$13.8M**
$13.8M/yr · 10.0M searches
**Growth**
**Incredible****+129.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$21.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.42–$83.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,194.19**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, american flag is a $13.8M/yr Amazon United States market (10.0M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 76/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **american flag market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$17.6M–$22.0M**
- units × avg price
- **Launch success**
- **100%**
- 7 of 7 new (360d)
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**53%**
Top 20: 87%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**41%**
- Rushmore Rose USA21% - ZNNOPAX9% - LYNSHION8% - DANF FLAG8% - COMFY LIME7% - --7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +129.6% search growth over the last 90 days.
700K500KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/american-flag/trend)
## **Top american flag search terms**
- **american flags for outside**2.3M/yr+269.9%7.1% conv. - **american flag**2.0M/yr+113.1%6.1% conv. - **flag**1.5M/yr+26.4%2.0% conv. - **flags**1.1M/yr+50.0%0.9% conv. - **american flag made in usa | american flags for outside 3x5 | premium us flag 3x5 heavy duty outdoor with embroidered stars and sewn stripes.**261K/yr>1,000%0.5% conv. - **american flags**267K/yr+439.9%2.9% conv. - **usa flag**309K/yr+181.7%5.6% conv. - **flags for outside**347K/yr+93.3%1.6% conv. - **flags for outside 3x5**193K/yr+446.0%4.8% conv. - **us flag**220K/yr+121.0%6.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/american-flag/search-terms)
## **Top american flag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$689K10%$1.4M15%$2.1M20%$2.8M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 32 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**American Flag Made in USA | American Flags for Outside 3X5 | Premium US Flag 3X5 Heavy Duty Outdoor with Embroidered Stars and Sewn Stripes.**Rushmore Rose USA**$37.95**4.6★37,067 rev](https://www.amazon.com/dp/B01HMWWLCI) [2**American flag 3x5 FT for Outside Heavy Duty Polyester USA Flag Outdoor with Embroidered Stars Sewn Stripes US Flag with Brass Grommets for Indoor Outdoor All Weather**ZNNOPAX**$11.36**4.7★1,285 rev](https://www.amazon.com/dp/B0FHF6TRXP) [3**American Flags for Outside 3x5 Ft Heavy Duty Outdoor US Flag with Waterproof Embroidered Stars Sewn Stripes & Brass Grommets for High Wind UV Fade Resistant**LYNSHION**$11.81**4.8★1,273 rev](https://www.amazon.com/dp/B0FL25PL76) [4**American Flag 3x5 Ft for Outside Heavy Duty US Flag for High Wind Outdoor**DANF FLAG**$15.59**4.6★7,703 rev](https://www.amazon.com/dp/B0FCXVH2BL) [5**Premium 3x5 American Flags for Outside Heavy Duty Nylon Embroidered Stars & Sewn Stripes**COMFY LIME**$17.68**4.6★1,144 rev](https://www.amazon.com/dp/B0F536P7SM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AOKIIE 3x5Ft American Flags for Outside Heavy Duty Nylon US Flag TearProof**AOKIIE**$12.22**306 rev8mo ago](https://www.amazon.com/dp/B0FXGDM3JB) [**GYaozii 3x5Ft American Flags for Outside Heavy Duty US Flag TearProof**GYaozii**$12.81**475 rev8mo ago](https://www.amazon.com/dp/B0FX3Q4PMH) [**American Flag 3x5 FT Long Lasting Heavy Duty 420D Polyester US Flag for High Winds Tear-Proof USA Flag with Brass Grommets Embroidered Stars & Sewn Stripes**AOTAI**$18.08**657 rev10mo ago](https://www.amazon.com/dp/B0FR4LF6DZ) [**Custom Pink American Flag 3x5 Ft Personalized Funny Flags Design Your Image Logo Photo Text Customized Flag Tapestry for Bedroom Room Dorm Concerts Outdoor Garden Decor**Generic**$13.88**253 rev10mo ago](https://www.amazon.com/dp/B0FPC7Y55Y) [**American Flags for Outside 3x5 Ft Heavy Duty Outdoor US Flag with Waterproof Embroidered Stars Sewn Stripes & Brass Grommets for High Wind UV Fade Resistant**LYNSHION**$11.81**1,273 rev11mo ago](https://www.amazon.com/dp/B0FL25PL76)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Pcs 12x18 Inch American Flags for Outside 250th Anniversary USA Stick Flag with Handheld and Grounded Multi-Purpose Flagpole Memorial Day 4th of July Decorations Patriotic Decorations**Uelfbaby**$24.21**4.3★**▲ 110%**](https://www.amazon.com/dp/B0CFFJG7SD) [**12 Pcs Small American Flags on Stick 6x4 In 4th of July Decorations Mini 250 Anniversary USA Flag Fourth of July American Handheld Flags for Veterans Day Memorial Day Supplies**Blowata**$6.42**4.4★**▲ 109%**](https://www.amazon.com/dp/B0F1N9J12P) [**American flag 3x5 FT for Outside Heavy Duty Polyester USA Flag Outdoor with Embroidered Stars Sewn Stripes US Flag with Brass Grommets for Indoor Outdoor All Weather**ZNNOPAX**$11.36**4.7★**▲ 68%**](https://www.amazon.com/dp/B0FHF6TRXP) [**American Flags for Outside 3x5 Ft Heavy Duty Outdoor US Flag with Waterproof Embroidered Stars Sewn Stripes & Brass Grommets for High Wind UV Fade Resistant**LYNSHION**$11.81**4.8★**▲ 62%**](https://www.amazon.com/dp/B0FL25PL76) [**GYaozii 3x5Ft American Flags for Outside Heavy Duty US Flag TearProof**GYaozii**$12.81**4.8★**▲ 48%**](https://www.amazon.com/dp/B0FX3Q4PMH)
**~~View all trending →~~**
## **What buyers say about american flag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“Absolute Quality”*
**Locally Manufactured**9%
*“made in our country”*
**Value For Money**9%
*“Fair price”*
**Color**7%
*“Beautiful color”*
**Durability**6%
*“Durable material”*
**Advertised Vs Actual Product**5%
*“AS ADVERTISED”*
**Material Quality**4%
*“light material”*
**Strength**3%
*“sturdy fabric”*
**Stitch/Finish/Polish**2%
*“Well stitched”*
**Size-Overall**2%
*“Correct size”*
### **What buyers complain about **
**Durability**30%
*“Falling apart”*
**Quality-Overall**17%
*“Average quality”*
**Stitch/Finish/Polish**7%
*“Poor quality stitching”*
**Size-Overall**5%
*“Runs small”*
**Advertised Vs Actual Product**5%
*“False Advertising”*
**Material Quality**4%
*“Weak material”*
**Color**3%
*“Faded colors”*
**Thickness**3%
*“Actually thick”*
**Value For Money**3%
*“It is a little expensive”*
**Strength**2%
*“Not Strong”*
### **Top return reasons **
**Size-Overall**59%
**Material Quality**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Stitch/Finish/Polish**3%
**Thin**3%
**Mounting**1%
**Durability**1%
**Color**1%
## **Common questions**
- **Is american flag profitable to sell on Amazon United States?**
- The niche generates $13.8M/yr across 32 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +129.6%. Flapen's verdict: Launch it (76/100).
- **How competitive is the american flag niche?**
- 27 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in american flag?**
- Top complaints mined from reviews: Durability, Quality-Overall, Stitch/Finish/Polish. The return rate is 0.9%.
- **When does demand for american flag peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the american flag niche?**
- Listings span $6.42–$83.93; the average listing price is $21.98 (sweet spot $15–$100). The average incumbent carries 5,194 reviews — the moat a new listing must climb.
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